Svetlana Kulichkova
Auckland,CBD
Summary
I am an enthusiastic, outgoing, and motivated person who excels at developing strong relationships with others and thrives in challenging and deadline-driven environments. With over ten years of experience holding sales positions within household brand name companies including Lenovo and Huawei, I have developed a track record of performance in exceeding targets and KPIs.
Overview
12
12
years of professional experience
Work History
Sales Manager
IOT Wholesale
01.2022
- Responsible for selling the CCTV product - Dahua brand in Cory's retail chain and B2B customers configuring products, prices, marketing, negotiating with branch managers, and quoting sales solutions
- Proactively seek and develop new business opportunities in Corys accounts and potential accounts and Auckland and closes area
- Provide customer service and sales support to all company resellers, solutions when required
- Executing a business development account and sales plan and actions to drive CCTV Dahua products in Cory's retail chain
- Planned and executed partner marketing activities, promotions, education of program, and incentives.
Partner Sales Representative
Lenovo (East Europe/Asia) LLC
01.2020 - 01.2022
- Responsible for selling the catalog of Lenovo products, configuring products, and prices, negotiating and quoting sales solutions as well as providing proactive follow-up, product information, and overall account support
- Planning and execution of go-to-market strategies for key channels
- Building and management of a pipeline of strategic partnerships that accelerated product and service growth
- End-to-end project management of SMB customer lifecycle including identifying, building, implementing, and post-launch performance tracking
- Developing and executing B2B, sales and lead generation campaigns
- Manage Sell-Out Reporting and creation of reports on a weekly
- Deep understanding of partners’ business in terms of their priorities and challenges
- Trusted advisor and industry expert
- Exceeded sales target – 200% (2021).
Channel Partner Manager
Dahua Technology Co Ltd.
01.2016 - 01.2019
- Engaged with key Channel Partners and built the Dahua Brand (CCTV and Intercom) value proposition in the marketplace
- Supported partners to cultivate large deals with direct end-customer engagements and drive them to closure with support from cross-functional teams along with country channel managers
- Developed cooperation plans with dedicated dealers/distributors
- Identified incremental growth opportunities that exceeded lead and revenue targets
- Developed and strengthened relationships with stakeholders including C-suite across various business functions
- Supported dealer’s project operations including resource allocation, schedule planning, and stakeholder engagement
- Planned and executed partner marketing activities, promotions, education of program, and incentives
- Partner enablement and certification
- Exceeded sales goals 100% 2017; 2018 – 150%
- Sold over 100,000 cameras for the Moscow Safe City project and FIFA World Cup
- Effectively maintained and developed the base Tier 1/Tier 2 (5 distributors and 2000 partners around the Central region)
- Presented and staffed various Trade Marketing events including Moscow Securica 2017, National Conference, local partners conference, and seminars.
Sales Manager
JSC Central Telegraph.
01.2015 - 01.2016
- Responsible for generating sales and working with segment accounts
- Selling Telegram products, services, and solutions to customers and partners
- Developed and implemented sales strategies
- Exceeded sales goals via effective communication and management practices
- Conducted monthly sales reporting and analysis, presenting findings to the Board of Directors
- Manage new business relationships and ensure synergies
- Effectively since more than 25 new contracts for Telegraph service per quarter
- Fulfillment target per month, sales target + and involve the new customer to service - 100%.
Sales Manager
Technoserv A/S
01.2012 - 01.2015
- Building new revenue streams in System Integrator, increasing revenue from existing customers, developing opportunities specific to address non‐standard engagement models, as Service Provider and Vendor for assigned customers
- Pipeline management and forecasting with indirect sales
- Increased competitive position in volume sales – 100%
- Planned and executed marketing campaigns with managed customers and vendors for the entire product portfolio
- Prepared competitor analysis reports
- Optimized processes with stakeholders, negotiating better contractual terms and benefits
- Prepared and presented commercial offers and tenders
- Fulfillment sales target in 2013, 2014 - 140% (total amount of more than 20M+ USD).
Key Account Manager
Huawei Technologies Co., LTD
01.2010 - 01.2012
- Responsible for a defined customer set
- Identify, qualify, and close sales opportunities for Huawei products and services portfolio
- Developed account relationships on all hierarchy levels at the prospects, including senior-level engagements
- Built and developed strategic relationships resulting in large business contracts – MegaFon Corporate department (Volga region), Russia’s largest Mobile Carriers
- Participating in famous industry congress and company events, Mobile World Congress (Barcelona) 2011, Huawei Conference (Shenzhen HQ) 2009 - 2012
- Fulfillment sales target - 150% (2011, 2012)
- Successfully implemented a contract to swap direct competitor ZTE company and replacement equipment for Huawei (2012).
Education
University Degree in Economics -
Plekhanov Russian University of Economics
Moscow, RUUniversity Degree in Social work -
Ulyanovsk State University
Ulyanovsk, RUDiploma in Business and Enterprise Management -
Abacus Institute of Studies
Christchurch, NZ01.2020
Skills
- Sales Operations
- Strategic Planning
- Process Improvement
- Corporate Event Organization
- Budgeting & Sales Forecasting
- Presentation’s skills & Training
- Problem Resolution
- Employee Engagement
Certifications Training
- Lenovo Certified Data Center Sales Professional certificate DCP-116C, 2022, Moscow, RU
- Sales Excellence @ Lenovo, Lead Partner Relationships VILT, 2021, Moscow, RU
- Lenovo Commercial Product & Solution and Services training, 2020, Moscow, RU
- Dahua Technology Ltd., Product & Solution training, 2016, Hangzhou, CH
Awards
Touching Moment Award, Huawei Technologies Co., ltd 2010
Languages
English
Professional Working
Russian
Native or Bilingual
Timeline
Sales Manager
IOT Wholesale
01.2022
Partner Sales Representative
Lenovo (East Europe/Asia) LLC
01.2020 - 01.2022
Channel Partner Manager
Dahua Technology Co Ltd.
01.2016 - 01.2019
Sales Manager
JSC Central Telegraph.
01.2015 - 01.2016
Sales Manager
Technoserv A/S
01.2012 - 01.2015
Key Account Manager
Huawei Technologies Co., LTD
01.2010 - 01.2012
University Degree in Economics -
Plekhanov Russian University of Economics
University Degree in Social work -
Ulyanovsk State University
Diploma in Business and Enterprise Management -
Abacus Institute of Studies