Summary
Overview
Work History
Education
Skills
Certification
Awards
Languages
https://www.linkedin.com/in/skulichkova/
Timeline
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Svetlana Kulichkova

Svetlana Kulichkova

Auckland,New Zealand

Summary

I am an enthusiastic, outgoing, and motivated person who excels at developing strong relationships with others and thrives in challenging and deadline-driven environments. With over ten years of experience holding sales positions within household brand name companies including Lenovo and Huawei, I have developed a track record of performance in exceeding targets and KPIs.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Sales and Marketing Representative

IOT Wholesale
11.2022 - 01.2024

In that role, I was responsible for selling the CCTV product - Dahua brand In Cory's retail chain and B2B customers configuring products, prices, marketing, negotiating with branch managers, and quoting sales solutions. Added more than 50 new partners for the company, including 10 new branches of Corys offices.

● Proactively seek and develop new business opportunities in Corys accounts and potential accounts and Auckland and closes area.

● Provide customer service and sales support to all company resellers, solutions when required.

● Executing a business development account and sales plan and actions to drive CCTV products in Cory's retail chain. Planned and executed partner marketing activities, promotions, education of program, and incentives.

Partner Sales Representative

Lenovo (East Europe/Asia) LLC
01.2020 - 11.2022

In that role, I was responsible for selling the catalogue of Lenovo products, configuring products, and prices, negotiating and quoting sales solutions as well as providing proactive follow-up, product information, and overall account support.

● Planning and execution of go-to-market strategies for key channels. Building and managing a pipeline of strategic partnerships that accelerated product and service growth

● End-to-end project management of SMB customer lifecycle including identifying, building, implementing, and post-launch performance tracking. Developing and executing B2B, sales and lead generation campaigns

● Manage Sell-Out Reporting and creation of reports on a weekly.Deep understanding of partners’ business in terms of their priorities and challenges. Trusted advisor and industry expert

● Exceeded sales target – 150 % (2021)

Channel Sales Representative

Dahua Technology Co Ltd.
08.2016 - 03.2019

In that role, I was engaged with key Channel Partners and built the Dahua Brand (CCTV and Intercom) value proposition in the marketplace.

● Developed cooperation plans with dedicated dealers/distributors.Identified incremental growth opportunities that exceeded lead and revenue targets.

Supported dealer’s project operations including resource allocation, schedule planning, an stakeholder engagement.

● Planned and executed partner marketing activities, promotions, education of programs, and incentives. Partner enablement and certification.

● Exceeded sales goals 100 % 2017; 2018 – 150%, Sold over 100,000 cameras for the Moscow Safe City project and FIFA World Cup. Effectively maintained and developed the base Tier 1/Tier 2 . Presented and staffed various Trade Marketing events including Moscow Securica 2017, National Conference, local partners conference, and seminars

Sales Manager

Technoserv A/S
11.2012 - 07.2015

In that role, I was building new revenue streams in System Integrator, increasing revenue from existing customers, and developing opportunities specific to address non‐standard engagement models, as a Service Provider and Vendor for assigned customers.

● Pipeline management and forecasting with indirect sales.Increased competitive position in volume sales – 100%.

● Planned and executed marketing campaigns with managed customers and vendors for the entire product portfolio.

● Prepared competitor analysis reports. Optimized processes with stakeholders, negotiating better contractual terms and benefits

● Prepared and presented commercial offers and tenders.Fulfillment sales target in 2013, 2014 - 140%.

Key Account Manager

Huawei Technologies Co., LTD
01.2010 - 10.2012

Junior sales assistant, Huawei Technologies., Ltd (2008 – 2010) Moscow, RU

Administrative assistant, Huawei Technologies., Ltd (2007 – 2008) Moscow, RU


In that role, I was responsible for a defined customer set Identify, qualify, and close sales opportunities for Huawei products and services portfolio. I developed account relationships on all hierarchy levels at the prospects, including senior-level engagements.

● Built and developed strategic relationships resulting in large business contracts – MegaFon Corporate department (Volga region), Russia’s largest Mobile Carriers.

● Participating in famous industry congress and company events, Mobile World Congress (Barcelona) 2011, Huawei Conference (Shenzhen HQ) 2009 - 2012.

● Fulfillment sales target - 150 % (2011, 2012 ) .Success story.I successfully implemented a contract to swap direct competitor ZTE company and replacement equipment for Huawei (2012).

Education

Diploma in Business And Enterprise Management -

Abacus Institute of Studies
01.2020

Bachelor of Arts - Economics

Plekhanov Russian University of Economics
01.2012

Skills

  • Product and service sales
  • Marketing Campaign Organization
  • Price quote preparation
  • Sales strategy development
  • Process improvement
  • Inside and outside sales
  • Budgeting & Sales Forecasting
  • Product and service knowledge

Certification

  • Lenovo Certified Data Centner Sales Professional certificate DCP-116C Lenovo-2022
  • Sales Excellence Lenovo, Lead Partner Relationships, Lenovo - 2021
  • Lenovo Commercial Product & Solution and Services training, Lenovo - 2021
  • Product & Solution training, Dahua Technology Ltd. - 2016

Awards

Touching Moment Award, Huawei Technologies Co., ltd 2010

Languages

English
Professional Working
Russian
Native or Bilingual

https://www.linkedin.com/in/skulichkova/

https://www.linkedin.com/in/skulichkova/

Timeline

Sales and Marketing Representative

IOT Wholesale
11.2022 - 01.2024

Partner Sales Representative

Lenovo (East Europe/Asia) LLC
01.2020 - 11.2022

Channel Sales Representative

Dahua Technology Co Ltd.
08.2016 - 03.2019

Sales Manager

Technoserv A/S
11.2012 - 07.2015

Key Account Manager

Huawei Technologies Co., LTD
01.2010 - 10.2012

Diploma in Business And Enterprise Management -

Abacus Institute of Studies

Bachelor of Arts - Economics

Plekhanov Russian University of Economics
Svetlana Kulichkova