Syed Muhammad Imad
Papatoetoe,Auckland, New Zealand
Summary
Results-driven Marketing & Communications Specialist with 8+ years of experience leading data-driven campaigns that boost brand visibility and lead generation. Successfully executed awareness and conversion campaigns across the USA, UK, Australia, Middle East, South Africa, and Pakistan, adapting strategies to regional markets using insights from tools like DataPortal and Statista. Led 30+ marketing projects, increasing website traffic by 40% and optimizing digital spend efficiency by 25%, while managing cross-functional teams to deliver results on time and within budget.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Lead Digital Marketing & Communications
K-Electric
Pakistan, Pakistan
11.2023 - 08.2024
- Led digital marketing and communication strategies at K-Electric, increasing online presence and customer engagement.
- Managed the execution of multi-channel marketing campaigns (paid media, social media, content) aligned with business goals.
- Optimized paid media campaigns using data analytics tools (e.g., Google Analytics), improving ROI and meeting KPIs.
- Developed digital content for corporate communications, social media, and media relations, enhancing brand visibility.
- Collaborated with internal teams and external agencies to execute integrated campaigns that strengthened K-Electric's brand.
- Directed cross-functional teams on digital transformation projects, improving customer experience and operational efficiency.
- Winder Bela Solar Project RFP Campaign: Secured 14 RFPs with 1M reach and a 300% traffic boost, exceeding planned results by 30%.
- Loyalty Campaign: Designed and launched the loyalty program for the KE Live app, increasing in-app engagement; managed a $10M budget for paid media and influencer marketing, focusing on app installs as a core metric.
- Digitization Campaign: Led K-Electric's digital initiatives aimed at enhancing service efficiency and customer experience. 40% increase through digital applications for new connections and reducing footfall on IBCs by 15% in quarter 3.
Senior Manager Planning & Strategy
Digitz Digitas Pakistan
Pakistan, Pakistan
08.2022 - 10.2023
- Led strategy and creative teams at Digitz Digitas, driving innovative marketing strategies for high-profile clients, including L'Oreal and Maybelline.
- Developed and executed multi-channel campaigns such as Maybelline Fit Me As I Am, L'Oreal Hyaluronic Acid (30 Days 30 Women), and Maybelline Sky High Mascara Launch, ensuring alignment with client objectives.
- Managed end-to-end campaign delivery, consistently meeting deadlines, and staying within budget.
- Conducted market research and competitive analysis to guide strategic decisions, driving impactful campaigns like the L'Oreal Luxe Launch in Pakistan and the TCF Year-End Donation Drive across the USA, UK, UAE, and Pakistan, successfully using precision targeting to reach Muslims and Pakistani expats through digital platforms.
- Collaborated closely with clients to create tailored marketing strategies, delivering measurable business growth.
- Played a crucial role in new business development, successfully pitching strategic concepts that led to key account wins.
Deputy Manager - Digital Marketing
Unity Foods Ltd
Pakistan, Pakistan
05.2022 - 07.2022
- Directed the digital marketing team at Unity Foods Ltd., leading the planning and execution of digital marketing campaigns that increased brand visibility and sales across online platforms.
Social Media Manager (Cluster Team Lead)
Digitz Digitas
Karachi, Pakistan
10.2018 - 04.2022
- Led digital communication strategies for key accounts at Digitz Digitas, managing integrated campaigns such as the National Foods Ramadan Global Campaign, Lipton Strong Launch, and Tapal Green Tea Launch.
- Managed a team to deliver successful projects, including awareness campaigns like UNICEF Menstrual Hygiene and data-driven conversion campaigns like the Careem Captain Acquisition.
- Developed cross-platform content strategies (web, social, email), enhancing engagement in campaigns such as National Ka Pakistan Season 6 and the Tapal NationaliTEA Campaign.
- Collaborated with clients to tailor digital strategies that met business objectives, driving measurable results.
- Utilized analytics to monitor performance and optimize campaigns, improving outcomes in initiatives like the Emaar Pakistan Canyon Views Digital Launch.
Social Media Manager
MWM Studioz
Pakistan, Pakistan
05.2018 - 09.2018
Social Media Executive
Blue Sea Services Digital
Pakistan, Pakistan
09.2017 - 04.2018
Marketing Trainee
Mezan Foods
Pakistan, Pakistan
07.2017 - 08.2017
Project Trainee
Bayer Crop Science
Pakistan, Pakistan
05.2016 - 06.2016
Education
MBA in Marketing -
Institute of Business Management (CBM)
08.2020
BBA in Marketing -
Institute of Business Management (CBM)
08.2017
Skills
- Consumer Insights
- Brand Storytelling
- E-Commerce & Search Marketing
- Leadership & Communication
- Project Management
- Data Analytics
- Pay-per-click advertising
- Event Marketing
- Customer Segmentation
- Budget Development
- Google Adwords
- KPI Management
- Content Creation
- Strategic Planning
- Campaign Planning
- Customer Service
- Search Engine Optimization (SEO)
- Market Research and Analysis
- Google Business Suite
- Creative Problem-Solving
- Email Marketing
- Social Listening
- Google Analytics
- Google Data Studio
- Power BI
- Hootsuite
- Wordpress/Shopify
- SEMrush
- MailChimp
- Asana
- Facebook Ads Manager/ TikTok Ad Manager/ Google Ad Manager
- Canva
- Adobe Experience Manager
- Content Management Systems
- Sprinklr
- Meltwater
Certification
- Google Analytics for Beginners
- Advanced Google Analytics
- Introduction to Data Studio
- Finalist, Simorgh Award for Leaders Under 30, 2023 (Category: Advertising)
- International Jury Member, Dragons of Asia Awards (2023 & 2024)
- Jury Member, Pakistan Digi Awards
- Effie Award for best influencer marketing campaign “Maybelline Fit Me As I Am”
- Dragons of Asia Award for best CSR campaign “UNICEF Menstrual Hygiene”
- Effie Award for best E-Commerce campaign “L'Oreal Online is Safe”
- Dragons of Asia Award for best branded series “Toyota Conquer the wild”
- Effie Award for best CSR campaign “ K-Electric’s Khel Kood Aur Khayal” (Play, Fun & Safety)
Timeline
Lead Digital Marketing & Communications
K-Electric
11.2023 - 08.2024
Senior Manager Planning & Strategy
Digitz Digitas Pakistan
08.2022 - 10.2023
Deputy Manager - Digital Marketing
Unity Foods Ltd
05.2022 - 07.2022
Social Media Manager (Cluster Team Lead)
Digitz Digitas
10.2018 - 04.2022
Social Media Manager
MWM Studioz
05.2018 - 09.2018
Social Media Executive
Blue Sea Services Digital
09.2017 - 04.2018
Marketing Trainee
Mezan Foods
07.2017 - 08.2017
Project Trainee
Bayer Crop Science
05.2016 - 06.2016
MBA in Marketing -
Institute of Business Management (CBM)
BBA in Marketing -
Institute of Business Management (CBM)
Similar Profiles
Shahir ShahidShahir Shahid
Assistant Manager Corporate Strategy at K-ElectricAssistant Manager Corporate Strategy at K-Electric
ROOMELA ASADROOMELA ASAD
Deputy Manager - Academic Planning at K-ElectricDeputy Manager - Academic Planning at K-Electric
ANUSHA SYEDANUSHA SYED
Brand Manager at K-ElectricBrand Manager at K-Electric
Asad SyedAsad Syed
Assistant Manager - Fixed Assets at K-ElectricAssistant Manager - Fixed Assets at K-Electric
ANIL VARGHESEANIL VARGHESE
Registered Staff Nurse at Comfort Multi Specialty HospitalRegistered Staff Nurse at Comfort Multi Specialty Hospital