Summary
Overview
Work History
Education
Skills
Timeline
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Tahlia Moir

Channel Planner
Auckland,AUK

Summary

Driven marketing professional experienced in the planning and implementation of client's paid media investment across all channels. Enjoy working alongside clients and the wider agency team to deliver successful campaigns that meet business objectives via effective and innovative media solutions. Personable and detail-oriented, with a proven history of working collaboratively with my team to achieve excellent results.

Overview

2
2
years of professional experience

Work History

Channel Planner

Contagion Media
Freeman's Bay, Auckland
02.2020 - Current

Responsible for the planning and implementation of a client's paid media investment across offline and online channels.

Currently manage 14 clients of varying size and industries including; FMCG, Finance, Agriculture, Alcohol, Real Estate & Transport.

Responsibilities:

  • Work with Strategist to understand communication goals and develop detailed media plans to help deliver these
  • Leverage available research & tools to analyse audiences and industry trends to inform planning decisions
  • Play a key role in managing client relationships, leading the media component of WIP's and presenting plans or reports to clients
  • Actively manage campaigns to ensure plans meet deliverables, briefing or assisting with implementation & general monitoring of campaigns
  • Work integrated with creative to ensure final assets are aligned with media channels and campaign objectives
  • Maintain knowledge of all media channels and the industry, presenting updates internally and to clients where relevant
  • Develop and maintain strong relationships with key suppliers and partners in the industry
  • Manage buying & invoicing of clients campaigns

Digital Marketing Intern

Fisher & Paykel Healthcare
East Tamaki, Auckland
12.2019 - 02.2020

3 month internship in the Marketing Operations team which oversees marketing activity for all product groups.

Responsibilities:

  • Marketing campaign assistance where required
  • Continuous improvement initiatives that streamline workplace processes
  • Website improvements & maintenance

Education

Bachelor Degree - Arts & Commerce

University of Otago
Dunedin

Diploma For Graduates - Information & Communications Technology

University of Otago
Dunedin

Foundations of Advertising & Media - Achieved With Honours

Commercial Communications Council
Auckland
04.2020 - 07.2020

Skills

Time management

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Timeline

Foundations of Advertising & Media - Achieved With Honours

Commercial Communications Council
04.2020 - 07.2020

Channel Planner

Contagion Media
02.2020 - Current

Digital Marketing Intern

Fisher & Paykel Healthcare
12.2019 - 02.2020

Diploma For Graduates - Information & Communications Technology

University of Otago

Bachelor Degree - Arts & Commerce

University of Otago
Tahlia MoirChannel Planner