Summary
Overview
Work History
Education
Skills
Certification
I
Additional Information
Languages
Timeline
Generic

Taina Tumahai

Whakatane,Whakatane

Summary

Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

38
38
years of professional experience
1
1
Certification

Work History

Brand Manager - Ecommerce and Digital Marketing

Etsy Shop
Whakatane
02.2023 - Current
  • Conducted thorough competitor analysis to identify market trends, gaps, and opportunities for differentiation.
  • Managed annual budget allocation across various digital channels, ensuring efficient use of resources for maximum ROI.
  • Streamlined online customer journey, resulting in enhanced user satisfaction and increased time spent on site.
  • Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
  • Established a robust content marketing plan that elevated the brand''s thought leadership status within the industry.
  • Utilized advanced analytics tools to monitor performance metrics and inform data-driven decision-making processes.
  • Increased brand awareness by spearheading effective social media initiatives and influencer partnerships.
  • Leveraged affiliate marketing partnerships to expand brand reach and generate additional sales opportunities.
  • Collaborated with creative agencies to produce high-quality visual content for digital channels.
  • Enhanced mobile shopping experience through responsive design updates, leading to improved sales via mobile devices.
  • Implemented comprehensive SEO strategy to improve search engine rankings for targeted keywords.
  • Optimized website conversion rates through data-driven analysis and user experience improvements.

Portfolio Manager

Rsw-systems.com
Whakatane
03.2017 - Current
  • Strengthened client relationships, conducting regular meetings to review portfolio performance and address concerns.
  • Facilitated portfolio performance review and implemented new strategies.
  • Streamlined reporting procedures for greater efficiency in communicating portfolio updates to clients.
  • Managed diverse portfolios, ensuring proper diversification and alignment with client objectives.
  • Communicated market developments, portfolio changes and annual performance information to clients.
  • Recommended investment strategies to meet client financial objectives.
  • Enhanced portfolio performance by implementing effective investment strategies and risk management techniques.
  • Continuously refined investment processes, incorporating the latest industry best practices for optimal results.
  • Proactively communicated changes in market conditions that warranted adjustments within portfolios, minimizing potential losses or missed opportunities.
  • Collaborated with analysts to identify promising investment opportunities, maximizing portfolio growth.
  • Mentored junior team members, sharing knowledge on portfolio management techniques and fostering professional development.
  • Presented detailed reports on portfolio performance, highlighting key drivers of growth and areas of improvement.
  • Provided strategy advice to high net worth clients.
  • Cultivated a strong network of industry experts to gather insights on emerging trends and potential investment opportunities.
  • Implemented robust compliance measures to adhere to regulatory requirements while managing client assets effectively.
  • Conducted due diligence on prospective investments, ensuring alignment with clients'' risk tolerance levels and financial objectives.
  • Analyzed business processes to identify cost savings and operational efficiencies.

Support Worker

Healthcare New Zealand
Whakatane, BOP
07.2014 - 04.2017
  • Assisted clients with daily living needs to maintain self-esteem and general wellness.
  • Helped clients manage and reach individual goals, supporting independent progression and social skills.
  • Enhanced the quality of care for clients by providing personalized support and assistance with daily living activities.
  • Transported clients to appointments, shopping venues and entertainment events according to determined schedule.
  • Established trusting relationships with clients and their families through empathetic communication and active listening.

Marketing Assistant

Te Karere Maori News
Auckland
01.2000 - 02.2001

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  • Conducted thorough research to construct creative and fresh ideas.
  • Generated leads through phone calls, emails and face-to-face interactions.
  • Collected, analyzed and summarized data and trends to provide marketing tracking and research.
  • Tracked marketing efforts to monitor results in real-time.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Enhanced customer engagement with the development of compelling content for email newsletters and blog posts.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Updated spreadsheets with statistical, financial and non-financial information.
  • Compiled product, market, and customer data to generate informed sales and profit projections.

International Fashion Model

Viviens Model Agency
Sydney,
04.1986 - 03.1995
  • Participated in commercial campaigns for major brands, boosting product awareness and consumer engagement.
  • Served as a brand ambassador at special events or product launches by engaging with consumers and showcasing products.
  • Collaborated with photographers for editorial shoots, resulting in increased publication exposure.
  • Studied trends within the fashion industry to stay current on popular styles, thereby increasing personal marketability.
  • Posed for print advertisements and catalogs, showcasing products in an appealing manner to target audiences.
  • Promoted designers'' collections by walking the runway, contributing to successful launches and sales growth.
  • Enhanced brand image by showcasing designer clothing and accessories in high-profile fashion shows.
  • Attended casting calls regularly, securing modeling contracts for various projects within the fashion industry.
  • Traveled internationally for fashion week events, representing clients effectively on a global stage.
  • Consistently met client deadlines for delivering images or completing assignments as scheduled.
  • Balanced multiple projects simultaneously while prioritizing key tasks efficiently.
  • Maintained excellent physical condition through diligent exercise routines and proper nutrition habits for optimal performance during photo shoots and runway shows.
  • Conducted interviews with media outlets at events or post-show receptions, promoting designers'' collections effectively.
  • Developed strong relationships with industry professionals, fostering valuable networking opportunities.
  • Worked alongside makeup artists and hair stylists to create cohesive looks that complemented garments and overall themes.
  • Received positive reviews from clients, photographers, and designers for professionalism, work ethic, and adaptability in various settings.
  • Adapted quickly to changing environments for continued professionalism under pressure.
  • Remained focused, motivated and professional throughout long shoots and events.
  • Promoted products and services by posing for commercials, live shows, and photo shoots.
  • Secured repeat bookings through outstanding professionalism and versatility.
  • Developed growing contacts networks to secure regular work.
  • Forged constructive relationships with photographers, creative directors and fashion professionals for productive working environments.
  • Modeled garments such as dresses, coats, underclothing, and swimwear.
  • Kept up with personal care to cut down on wait times for hair, makeup and styling.
  • Maintained high levels of professionalism in over 100 shoots.
  • Understood fashion trends to accurately portray brand and client briefs.
  • Maintained readiness for all jobs by keeping up with proper self-care and effective stress management strategies.
  • Built extensive modeling portfolios showcasing adaptability and versatility for varied brands.
  • Created looks according to brand directives through photographer, stylist and makeup artist collaboration.
  • Met changing needs of diverse runway shows and events for flexible support.
  • Posed for photo shoots to showcase clothing designs and accessories.
  • Walked runways to introduce new collections.
  • Stood for fitting sessions to help designers with clothing size information.
  • Participated in video shoots to promote fashion and beauty products.
  • Worked with hair and makeup artists for beauty campaigns.
  • Modeled in editorial shoots for fashion magazines.
  • Represented companies and brands at conventions and trade shows to promote products and services.
  • Appeared on TV commercials to promote consumer goods.
  • Promoted beauty products by posing for advertisement campaigns.
  • Attended designer meetings to determine guidelines for runway shows and presentations.
  • Demonstrated athletic wear for sports brands.

Education

Bachelor of Humanities - Indigenous Business

Te Whare Wananga O Awanuiarangi
Whakatane
03.2021

Skills

  • Digital Marketing Strategy

  • Keyword Research

  • CRM Management

  • User Experience Testing

  • eCommerce expert

  • Facebook Ads

  • Creative Direction

  • Performance reporting

  • Partnership Development

  • Competitor Analysis

  • Influencer Marketing

  • Advertising Strategy

  • Relationship Building

  • Strategic Thinking

  • Decision-Making

Certification

Computing Level 3 & 4

Healthcare Support worker elderly and disability level 2

I

I am currently halfway through a Masters degree in disruptive technology at Academy X Auckland

Additional Information

I am fluent in English understand colloquial and written German and a Te Reo learner.

Languages

English
Native or Bilingual
German
Elementary

Timeline

Brand Manager - Ecommerce and Digital Marketing

Etsy Shop
02.2023 - Current

Portfolio Manager

Rsw-systems.com
03.2017 - Current

Support Worker

Healthcare New Zealand
07.2014 - 04.2017

Marketing Assistant

Te Karere Maori News
01.2000 - 02.2001

International Fashion Model

Viviens Model Agency
04.1986 - 03.1995

Bachelor of Humanities - Indigenous Business

Te Whare Wananga O Awanuiarangi
Taina Tumahai