Tariqa Arora
Auckland
Summary
A highly organized individual with a strong desire to build a rewarding career that allows me to continually expand my knowledge and skills and motivated to find opportunities where I can contribute to the growth and success of a company. By seeking out such a career, I aim to not only enhance my own development but also make valuable contributions to the organization and believe in maintaining a structured and efficient approach to my work, consistently striving for excellence and growth.
Overview
5
5
years of professional experience
Work History
Senior Account Executive
Value360 Communications
07.2023 - 10.2024
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
- Conducted regular client meetings to provide progress updates on ongoing campaigns while addressing any concerns or questions they may have had.
- Secured high-profile media placements, enhancing client reputation and market presence.
- Established strong relationships with key journalists, fostering trust and securing positive coverage for clients.
- Managed crisis communications, mitigating potential damage to client''s image and reputation.
- Developed compelling press materials for effective brand messaging and increased visibility.
- Conducted detailed competitor analysis to identify gaps in the market and position clients strategically.
- Conducted media relations and responded to media requests for information.
- Increased account retention by building strong relationships with clients and addressing their needs promptly.
- Negotiated contracts that maximized profit margins while maintaining competitive pricing for clients.
Public Relations Account Executive
FleishmanHillard
07.2022 - 08.2023
- Coordinated cross-functional teams within the agency to deliver integrated marketing campaigns that exceeded client expectations.
- Maintained up-to-date knowledge of industry best practices by attending conferences, workshops, and networking events.
- Assisted in new business development by creating persuasive proposals that showcased agency capabilities.
- Generated creative story angles for successful media pitches and secured placements in top-tier publications.
- Collaborated with clients to set clear objectives, execute PR plans, and achieve desired results.
- Managed media relations for organizations to produce successful results.
Public Relations Executive
Value360 Communications
08.2021 - 06.2022
- Communicated with media weekly to build relationships and optimize press coverage.
- Increased media coverage by developing and executing strategic public relations campaigns.
- Managed corporate social media accounts, engaging with followers and driving increased website traffic.
- Strengthened relationships with key industry influencers through targeted outreach efforts.
- Produced and distributed internal and external communications.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
Public Relations Intern
Crosshairs Communication
10.2021 - 12.2021
- Assisted in the organization of promotional events, boosting brand recognition and engagement.
- Provided timely responses to media inquiries, fostering strong relationships with key journalists and influencers in the industry.
- Responded to media inquiries, monitored media coverage and created press reports to influence public narrative.
- Prepared social media posts and videos with eye for viral content strategies.
- Built strong relationships with media outlets and communications professionals to expand personal network.
- Developed compelling press releases for successful media coverage and increased awareness.
- Secured favorable media coverage by establishing and nurturing relationships with journalists and influencers.
- Coordinated media events, photo opportunities and press interviews to drive client engagement.
Public Relations Intern
Media Mantra
08.2021 - 09.2021
- Managed media lists and relationships to secure valuable coverage opportunities for clients.
- Helped plan and execute private, company, and client events.
- Produced monthly reports highlighting PR campaign results, informing client communications and future strategy adjustments.
- Assisted in developing media strategies and campaigns for client needs.
Public Relation Intern
The Pivotals
06.2019 - 08.2019
- Increased awareness of company services and products with implementation of PR strategies.
- Maintained and updated media contact lists and databases for ease of access.
- Participated actively in brainstorms sessions that generated innovative ideas for upcoming PR campaigns.
- Drafted, edited and distributed press releases, media advisories and other public relations materials.
Education
Masters - Journalism and Mass Communication
Amity University
12.2020
Advanced certificate - Digital Marketing and Communication
Mudra Institute of Communications
12.2021
Bachelors - Home Science
Lady Irwin College, Delhi University
12.2018
Skills
- Client servicing
- Documentation
- Content writing
- Media relations
- Influencer marketing
- Decision making
- Communication
- Multi-tasking
Timeline
Senior Account Executive
Value360 Communications
07.2023 - 10.2024
Public Relations Account Executive
FleishmanHillard
07.2022 - 08.2023
Public Relations Intern
Crosshairs Communication
10.2021 - 12.2021
Public Relations Executive
Value360 Communications
08.2021 - 06.2022
Public Relations Intern
Media Mantra
08.2021 - 09.2021
Public Relation Intern
The Pivotals
06.2019 - 08.2019
Advanced certificate - Digital Marketing and Communication
Mudra Institute of Communications
Bachelors - Home Science
Lady Irwin College, Delhi University
Masters - Journalism and Mass Communication
Amity University
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