Summary
Overview
Work History
Education
Skills
Certification
Volunteer Experience
Timeline
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Taylor Frost

Summary

Dynamic marketing expert with a proven track record of driving success in both B2C and B2B spaces. Expertise in creating impactful campaigns, leveraging digital channels, and enhancing community and customer engagement. Eager to contribute to a forward-thinking organisation in the finance industry in a challenging new role.

Overview

9
9
years of professional experience
1
1
Certification

Work History

MARKETING ADVISOR

Liberty Financial (working on the Mike Pero Brand)
01.2022 - Current
  • Spearheaded the development and execution of marketing campaigns, driving client engagement and lead generation across digital channels, contributing to a 40% increase in enquiries year on year
  • Produce, direct, and occasionally star in compelling video and written content, including videos on YouTube, content on website landing pages and EDMs, enhancing brand visibility and client education while maintaining alignment with market commentary
  • Create and optimise ad creatives on social media, leveraging data-driven insights to maximise return on ad spend and ensure effective lead conversion
  • Enhance client engagement through innovative content strategies, including EDMs, SEO-optimised landing pages, informative social posts, and client success stories, resulting in improved financial literacy and brand trust
  • Collaborate with internal teams and external agencies to manage marketing initiatives, ensuring timely and cost-efficient delivery of content and consistent brand standards
  • Analyse marketing performance metrics, providing actionable insights for continuous improvement across various channels
  • Manage key events, including team events and group conferences, achieving 88% positive feedback from recent conference attendees
  • Strengthen relationships with franchise owners by providing tailored marketing advice and support.

CRM AND MARKETING COORDINATOR

Simpson Grierson
01.2021 - 12.2021
  • Maximised communications across social media, EDMs, intranet, and internal newsletters
  • Streamlined sponsorship administration by establishing a sponsorship calendar and checklist for teams to work through, increasing ROI and engagement
  • Successfully ran ointernal and external events, including webinars and client events
  • Capitalised on the latest trends in EDMs and managed the CRM system to target key clients
  • Analysed digital campaign performance, making suggestions for future improvements
  • Enhanced industry presence and won big projects by creating tenders and advertisements
  • Sustained league table rankings by coordinating submissions and partner interviews.

MARKETING ASSISTANT

Burnsco
04.2019 - 01.2021
  • Increased acquisition and engagement through enhanced social media strategy, managing best in class campaigns across social media, increasing followers by over 6000 people (20%)
  • Managed the digital channels for two brands, writing copy and sourcing imagery for blogs, social media, and EDMs in collaboration with the products team
  • Boosted customer retention and spend by developing and delivering effective EDM strategy
  • Optimised performance of campaigns through weekly analysis and devising new strategies
  • Reduced costs associated with production and media by implementing in-house solutions
  • Converted trends to relevant tactical opportunities for campaigns
  • Maximised sponsorship ROI by developing a sponsorship and benefits agreement, enhancing industry presence and community engagement.

MARKETING EXECUTIVE

IAESTE
02.2016 - 06.2018
  • Trained and supervised a 3-person marketing team, promoting continuous improvement to achieve organisation goals and KPIs
  • Executed marketing programs, increasing exposure and social media following by 30%
  • Led re-branding project, aligning brand look-and-feel with organisational values
  • Supervised design and copy of marketing collateral
  • Collaborated with international branches of organisation to improve processes
  • Generated value-adding articles, social media content and newsletters for various stakeholders.

MARKETING ASSISTANT

Trends Magazine
04.2017 - 04.2017
  • Successfully won back defecting clients by analysing customer data
  • Maintained the CRM system and developed new EDM template to boost engagement
  • Increased sales through customised marketing offers and enticing copy.

Education

Bachelor of Commerce, Marketing And International Business -

University of Auckland
12.2018

Bachelor of Commerce, Marketing And International Business -

University of Hawaii At Manoa
Honolulu, HI

Nagoya International School & Itoshima High School
Japan

Skills

  • Campaign Management
  • Copywriting
  • Cross-Channel Marketing
  • Event Management
  • Paid advertising
  • Graphic design (Adobe suite)

Certification

  • BCom: Marketing and International Business
  • Adobe InDesign Course - 2021

Volunteer Experience

  • Girl Guides - Unit Leader, 07/2020 - present
  • Radio Lollipop - Hospital Volunteer, 05/2021 - 01/2022
  • St Vincent De Paul - Volunteer, 05/2019 - 04/2021

Timeline

MARKETING ADVISOR

Liberty Financial (working on the Mike Pero Brand)
01.2022 - Current

CRM AND MARKETING COORDINATOR

Simpson Grierson
01.2021 - 12.2021

MARKETING ASSISTANT

Burnsco
04.2019 - 01.2021

MARKETING ASSISTANT

Trends Magazine
04.2017 - 04.2017

MARKETING EXECUTIVE

IAESTE
02.2016 - 06.2018

Bachelor of Commerce, Marketing And International Business -

University of Auckland

Bachelor of Commerce, Marketing And International Business -

University of Hawaii At Manoa

Nagoya International School & Itoshima High School

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Taylor Frost