Teréze Taber
Summary
Due to an unorthodox early life resulting in limited academic education, over the last 15 years I have carved out a diverse, rich career in my chosen field. I am extremely passionate about what I do, and have gone after it with voracity. I see the world through a hugely creative lens, and I'm highly capable, and because of this I have a wide-ranging set of skills. I believe there's an answer to every problem, and a different way of tackling every need, if only we look at all sides of the the sphere. I love to tell the stories of brands through marketing, communication, video, content and concepts. Everybody has an interesting story to tell, if only we listen carefully enough.
Overview
19
19
years of professional experience
Work History
Branding & Salon Experience Manager
Vivo Hair & Skin Clinic Group
04.2017 - Current
- Development and execution in conjunction with Directors of three year, multi-level, multi-location branding and marketing strategy, covering all elements of salon and brand experience
- Development of a central brand guide, including development of brand voice and tone guidelines for website, video, articles, news releases and social media
- This has included all content for social media platforms over the last 5 years, with an average of 1-3 posts per day of original content
- Growing brand social media from 3k to current 43k through brand voice, engagement and content strategy
- Development of internal weekly 'competitions' designed to generate organic hairdressing content from our salon staff
- Moving the brand completely away from inorganic, stock image use to salon generated, organic content on all hair related imagery
- Continuous analysis of market trends to identify client interests for marketing and content writing purposes
- Co-managed social media accounts (with a graphic designer) to maintain consistent brand voice and increase audience engagement, with regular, hands-on adjustments
- Writing extensive content for magazine and newspaper articles over 6 years, including NZ Woman's Weekly, Headway Magazine and nationwide newspaper publications, ranging from interview, product and brand pieces
- Developed engaging blog posts highlighting company news, industry trends, and features of products or services
- Video production including interviewing, script writing, editing, producing and directing video content used by Vivo across a multitude of platforms, including social media, internal training, education, expo and traditional television
- Editing long-form and short-form video using Final Cut Pro
- Development and pitch of concept, and then execution, of rebrand from Vivo Beauty to Vivo Skin Clinic. This was after identifying a need to make the beauty side of Vivo more bespoke and high-end
- Writing of PR releases and communicating with publications
- Assisted in organizing expo and networking events that showcased company's products/services, including rebranding events
- Represented the brand at two Goldwell Colorzoom events in Austria and Amsterdam in a team management capacity
- Launching of a loyalty programme, with the concept and execution completely my own (currently in first phase)
- Development of overall 'client experience' strategy implemented so that every salon will ultimately achieve a high-end experience including in each physical location (85 nationwide)
- Solely organizing high-end salon renovations across NZ, including the creation of all bespoke cabinetry design concepts.
- Management of multiple tradespeople, mall communications and staff relocations during salon renovations (ongoing)
- Solely responsible for organizing and employing tradespeople for renovations, and managing quotes/budgets for each location
- Design, purchase and styling of multiple 'refurbishments' at other salon locations, creating a cohesive 'feel' to each salon atmosphere through the use of furniture and other interior design styling
- Managing a monthly budget for the use of salon refurbishments
- Coordinating with Regional Managers nationwide as to the physical needs of their salon presentation
- Sole developer of internal social responsibility programme, where the business gives back to a wide range of charities and organisations, with ongoing relationship agreements with The Aunties, Sweet Louise, Shave for a Cure and Rainbow Youth
- Complete administration of all fundraising assistance requests
- Development and implementation of strategies that support the 'systems' employed by our Regional Managers. These include the development of the 'FLOW to GLO' method, the production of audio-book style education on relevant topics and the compilation of topics for the quarterly Regional Manager conferences. This is to ensure brand voice and messaging is consistent from top to bottom, leadership to client
- Organization of quarterly Regional Manager Conferences, including coordination of all catering, accommodation and activities to provide both an educational and fun experience for our leaders
- Development of all recruitment assets, including writing of all career advertisements that are immigration compliant and in line with the latest employment analytics
- Production of recruitment videos that are utilised on our recruitment advertising
- Collaboration with Immigration Lawyers to ensure immigration compliant content across all relevant platforms to provide easier pathways for migrating employees and their immigration requirements
- Initiated the collaboration with Diversity Works NZ and Rainbow Tick organizations so our brand and business can understand, support and align with the needs of all of our employees
- General extensive daily communication with Directors, Regional Managers and Salon Managers about the needs of clients and salons in the context of brand experience
Lead Creative
Indelible Video Production
01.2012 - 04.2017
- Collaborated with clients to develop creative concepts, resulting in engaging and visually beautiful videos
- Wrote and developed all scripts, for a range of brands with a vast array of tones, themes and targets
- Delivered high-end videos according to strict deadlines
- Produced marketing videos to help businesses increase revenue.
- Oversaw logistical aspects from pre-production to post-production, including location scouting, equipment hire and additional staff hire when necessary
- Oversaw the entire pre-production planning phase including location scouting, casting, and crew selection to ensure smooth project execution
- Created production schedules for every step of video production, including multi-location, multi-day/week shoots
- Managed multiple projects simultaneously, ensuring timely completion and adherence to deadlines
- Scheduled and negotiated television advertising slots through appropriate media platforms
- Coordinated with team members to produce cohesive final products that met or exceeded client expectations
- Developed skills in Final Cut Pro to position of Senior Editor
- Developed strong relationships with clients by consistently providing reliable communication and professional service, resulting in multiple large brands becoming repeat clients
- Conducted thorough post-production reviews, refining edits based on client feedback
- Talent scouted and hired a range of professional and amateur cast members across a multitude of shoots
- Coordinated with talent agencies to secure appropriate actors and models for various video productions
- Consistently developed skillset across editing, video production, direction and scriptwriting
- Worked as part of a tight-knit team for 5 years
Freelance Copy Editor
Freelance
01.2005 - 01.2011
- Working online with a wide range of business while I travelled and became a mother, in a freelance capacity
- Enhanced document clarity by meticulously editing grammar, punctuation, and sentence structure
- Streamlined content flow through the organization and revision of paragraphs and sections
- Improved overall readability by simplifying complex language and refining word choices for legal content (Corrs Chambers Westgarth and Maddox)
- Ensured consistency in style and tone with adherence to specific client guidelines
- Development of script writing skillset with collaboration on various video production jobs
- Offering ideas and content suggestions for various clients
Education
High School Diploma -
Napier Girls' High School
Napier, NZ12.1999
Skills
- Exceptionally diverse thinker
- Highly capable
- Very creative yet highly practical
- Analytical
- Able to get a team on board with ideas
- A thinker and a strategist
- Emotionally intelligent
- Adaptable
- Creative problem-solving
- Very good decision making skills
- A confident action-taker
- A visionary with the ability to action ideas
World travel
I've travelled to locations all around the world, in my pursuit of seeing this wonderfully diverse planet
Timeline
Branding & Salon Experience Manager
Vivo Hair & Skin Clinic Group
04.2017 - Current
Lead Creative
Indelible Video Production
01.2012 - 04.2017
Freelance Copy Editor
Freelance
01.2005 - 01.2011
High School Diploma -
Napier Girls' High School
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