Terry Mitchell

Built and ran a successful distribution business from the ground up, sustaining operations for 26 years through market shifts, economic downturns, and industry disruptions.

Held full responsibility for financial strategy and cash flow management — balancing tight margins, supplier demands, and customer expectations while keeping the doors open.

Oversaw every facet of operations: purchasing, sales, marketing, customer service, logistics, and warehousing — making things work even when resources were tight.

Negotiated supplier terms, managed consignment stock, and built long-standing relationships with vendors and customers alike.

Developed smart systems and processes to streamline operations, from team tasking and order fulfilment to inventory and freight coordination.

Recruited, trained, and mentored a loyal team — many staying on for over a decade — creating a supportive culture where people felt invested in the outcome.

Always led by example: honest, hardworking, and not afraid to roll up my sleeves.

Navigated business closure with integrity and grit — ensuring staff, suppliers, and customers were treated fairly during liquidation.

Continued to back my team and business partners through tough decisions, always aiming to move forward with respect and responsibility.

Managed key accounts and sales operations across the South Island for one of New Zealand’s leading beverage companies.

Developed and executed regional sales strategies to grow market share and hit ambitious targets.

Worked closely with hospitality clients, distributors, and retailers — known for building trusted relationships and getting results.

Mentored junior reps and helped shape a high-performing team with a strong customer-first mindset.

Learned the ropes of FMCG sales and account management — laying the foundation for running my own business down the line.