Thomas du Chateau

Key Responsibilities:

• Build key strategic partnerships with Facebook, Instagram, Shopify, Google, TikTok
• Gather and communicate market feedback to the development team to optimise product and better understand the end user
• Lead generation utilsing software such as Apollo
• Proactively identify and approach agencies with an eye to partner with our platform
• Generate new business leads within the NZ, Australian and US markets utilising HubSpot, Apollo and Salesforce
• Motivate and lead two direct reports across Sales and Marketing functions

Key Achievement

• Successfully onboarded TikTok and Meta as creative marketing partners
• Partnered with AiMCO
• Successfully signed up 6 of NZ's largest advertising agencies for beta trial including Group M, DDB, OMG, Dentsu and Drum

Key Responsibilities:

• Grow Revenue in ANZ by identifying opportunities while working with partners to close sales across ANZ & US markets
• Ensure new product offerings are launched effectively in their territory to achieve sales targets
• Deliver appropriate revenue mix through active up-sell/cross-sell strategies to drive growth from new products and services
• Monthly Google Analytic data reporting sessions to provide proactive insights on consumer behaviour and activity within clients’ catalogue
• Aggressively pursue competitive accounts by differentiating the company from competitors.

Key Achievements:

• Researched and Identified opportunity to work with Reach Media generating annual rev of 200k
• Identified and developed a key working relationship with Reach Media resulting in the creation of Red Pepper Digital Publishing platform
• Introduction & development of anew channel partnership with Google for SMB market
• Upsold multiple Channel partner clients onto RP platform increasing per page rate from $3 to $23 - Chempro, PetStock Aus & NZ, Shiels, Graham Jewellery and Vital Pharmacy
• Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and benefits of Red Peppers Publishing platform
• Managed New World’s transition to a fully enabled and functioning e-commerce digital mailer (WIP).

Key Responsibilities:

• Business Development: Drive and execute business development activities and campaigns within the region to ensure a healthy pipeline of new opportunities via new and existing clients & to meet and exceed sales targets and non-financial sales goals
• Partnerships Management: Support and drove business development initiatives through the establishment of critical and effective partner channel relationships in APAC - Google, Meta, YouTube
• Presentations and communications: Regularly deliver presentations highlighting company value proposition and competitor advantage of VMG Digital's market-leading creative services to the ANZ market
• Lead all new client creative briefing calls and meetings. Execute all client communications at the highest possible standard
• Client Services Collaboration: Work closely with the Client Services team to ensure campaigns were delivered on time and exceeded expectations
• Contribute to the overall VMG global and regional sales strategy

Key Achievements:

• Won ongoing repeat creative project work with leading CPG, Financial and Retail & e-comm clients (Colgate, AMEX, Koala) 100k+ annually
• Lead Presenter at 2x Facebook Mobile Works creative sessions at META Head Office in Sydney & Auckland with OMD, M2M & PHD attending
• Successfully pitched, led and subsequently won tender for AMEX Global production work with Ogilvy in NY - 500k USD annually
• Introduction & development of new channel partnership with Google SME team in Australia
• Won and subsequently account managed Aust TAB NRL & AFL Finals campaign producing over 200 pieces of animated creative for the market, VMG's largest Volume deal.

Key Responsibilities:

• Provide regular competitive intel and analysis of Global client activity
• Preparation of various digital sales and marketing collateral for ANZ and global markets
• Analysis of potential acquisition targets in both local and international markets
• Management of VMG’s Key Accounts including Time Inc, News Corp, Fairfax NZ & Aust & NZME
• Yearly compilation papers regarding the direction of the industry in general.
• Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats
• Created and presented media and advertising packages to prospective publishers and Agencies

Key Achievements:

• Increased project-based client revenue by 30% YOY
• Successfully won post-production contract with NZME & Fairfax NZ & Aust resulting in additional revenue across 25xFTE
• Retained News Corp business admit aggressive competitor pitches value of 150k annually
• Bought on the largest project-based client in Look Depot 90k per annum

• My role was to maximize sales opportunities for my sections team through coaching, leadership, direction and support
• My team consisted of 5 direct reports and a team of 14
• Responsible for annual revenue of $6 million across several NIM magazines including Viva, Travel, TimeOut, Bite
• Work closely with my Channel Managers to develop client relationships that will enhance APN's revenue position in the New Zealand market
• The core focus on product initiatives, client opportunities, customer service, increasing market share and revenue growth
• Sales revenue up 16% for H2 versus budget
• Oversaw employee performance, addressed key areas for staff improvements and increased efficiency to maintain productivity targets
• Recruited, interviewed and hired talented individuals bringing dynamic sales expertise to the organization

• The role was to create a completely new Direct Digital Channel for APN Online working with internal stakeholders to drive digital revenue and products across all APN client base
• First-year growth of 200% indirect new business sales
• Delivered exceptional year on year growth from 200k Annual Revenue in 2010 to 2.2M in 2012 by Identifying new revenue opportunities within APN's Classified, Retail and National Sales teams
• Responsibilities included implementing completely new systems and processes including digital ad production, sales training, digital strategy and product development
• Led digital sales training for over 65 Sales Reps, Managers & General Managers throughout New Zealand & Australia
• Directly involved with the introduction of re-selling programme with Google AdWords - 600K In 1st year to 1.3M In the second year
• Implemented, trained and delivered Google AdWords programme to over 75 APN print sales staff nationally

• Successfully increased digital revenue for one of NZ largest ageny's OMD Digital by 100% YOY
• Chosen as the only Digital publisher to deliver Air New Zealand's first-ever Mobile advertising campaign generating 25k
• Building digital media campaigns across the APN Online digital platforms website, mobile, iPad
• Delivered integrated campaigns for OMD across APN NZ Assets including Online & Print
• Developed key relationships within OMD ensuring APN Digital were on every media schedule resulting in increased revenue annually

• Working with Auckland based media agencies to build digital media campaigns across the APN Online digital platforms generating 200k per month
• Delivered integrated proposals for my clients across Online, Print and Radio
• Developed strategic relationships with key stakeholders and clients to foster profitable business initiatives
• Enhanced success of advertising strategies by boosting engagement through social media and other digital marketing approaches
• Executed local, regional and national marketing and branding initiatives to drive sales within existing and prospective accounts