Tingka Zheng

• Led design and maintenance of cross-border e-commerce stores (Xiaomi Youpin, Tmall, Pinduoduo) ensuring visual consistency and optimizing user experience
• Designed product banners, main images, and promotional pages, increasing store conversion rates
• Managed New Zealand local market campaigns, designing promotional materials and supporting exhibition planning
• Developed and managed visual content for social media platforms (WeChat, Xiao Red Book, Instagram, Facebook), increasing brand visibility
• Improved customer relationships through visually enhanced communication and managing feedback responses
• Analyzed sales data, adjusted strategies, and refined visual content to optimize e-commerce performance

• Designed packaging, promotional materials, and product catalogs for baby formula and nutrition products
• Developed brand visuals for both physical stores and online platforms, ensuring creative alignment with marketing strategies
• Managed the company’s social media presence, creating visual content for WeChat, Xiao Red Book, and Tiktok
• Assisted in developing HTML5 pages and promotional content for seasonal events and new store launches

• Designed promotional materials for New Zealand’s first influencer competition, including posters, web content, and stage backgrounds
• Created short videos and media content for participants, promoting the event across Facebook, Instagram, and Twitter
• Coordinated branding with sponsors and media partners, ensuring consistent event promotion

• Created store visuals and promotional content for well-known brands like Anchor and Anmum on JD, Tmall, and other platforms
• Designed product pages, banners, and promotional materials for online campaigns
• Managed product photography and post-production, enhancing product presentation

• Led e-commerce visual design for brands such as LifeProof, OtterBox, and PowerSupport.

• Developed marketing and promotional materials, coordinating large e-commerce events.

• Managed social media and influencer partnerships, supporting brand consistency and engagement.

• Organized exhibition booth designs and managed internal and external company communications.

• Handled e-commerce platform setup, store design, product page creation, and promotional campaign design.

• Led recruitment and training for the design department, overseeing all design tasks.

• Managed product photography and visual design for major 3C digital product brands on platforms like JD, Tmall, and Amazon.