Tobi Innes

Social Content Producer and Influencer

Working as an independent contractor responsible for creating highly engaging content for well-known brands such as Commercial Bay, Samsung, Hello Fresh and YSL across all social media platforms to engage and attract followers.

This involves all aspects of conceptualising, developing, designing, producing, shooting, directing and editing of social media projects, delivering to budget and on time. In addition, tracking data and insights and adjusting content when necessary to ensure the company’s needs and goals are being met while ensuring alignment of brand values.

Working closely with social media manager and marketing managers, ensuring all campaigns are integrated and executed creatively across social media.

- Managing social media accounts of our various clients

- Creating social media content

- Planning and executing campaigns

- Community management

- Filming and editing TikTok’s

- Working with influencers

- Supported staff with their daily tasks

- Gained experience in excel

- Customer support

- Problem solving with customers

- Gained experience in the PR side of the business working with influencers and managing PR send outs

- Social media community management

- Campaign support

- Brand monitoring

- Social media management

- Event planning