Summary
Overview
Work History
Education
Skills
Timeline
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Toby Auer

Torbay,AKL

Summary

I’m a driven and motivated marketer with 1 years’ experience, having spent the past 10 months as a marketing assistant at Find Recruitment. Working for Find has provided me with many opportunities to develop my marketing knowledge across a broad range of skills, I'm now eager to transition into a new chapter and explore opportunities with which I can continue to advance my career and deepen my expertise in the field. My time at Find Recruitment has equipped me with hands-on experience in multiple areas, with a strong foundation in Campaign Coordination, Content Creation, Social Media Management, Paid Google Advertising, and Brand-Driven Marketing, so I'm confident in my ability to contribute to impactful marketing strategies and deliver measurable results. Excited about the prospect of taking on new challenges, and expanding my knowledge base, I’m eager to start the next chapter in my professional career where I can utilise my skills and contribute in a team-oriented environment.

Overview

1
1
year of professional experience

Work History

Marketing Assistant

Find Recruitment
05.2023 - Current
  • Planning and creation of written, video, and image content across all social media accounts.
  • Paid advertising through Google ads. Search ads and creation of HTML5 display ads using Google Web Developer. Other paid advertising channels such as "interscoller" ads used on the Stuff news publication website.
  • Copy writing for all social media content.
  • Content creation for the company website; writing blogs on a variety of different topics, updating seasonal banners for the website and various landing pages related to seasonal marketing campaigns.
  • Use of the Adobe suite (primarily InDesign) for content creation.
  • Quarterly reports on marketing efforts.
  • Digital marketing campaigns.
  • Supported consultants in developing client-facing materials, including proposals, introductory documents, candidate shortlists, cover sheets, and updated T&Cs.
  • Email marketing.
  • Implemented content strategies and social media campaigns that resulted in a 12.8% increase in website traffic, an 87.5% growth in LinkedIn follower growth, and a 46% boost in LinkedIn page views.
  • Leveraged Google Ads to achieve a 2650% increase in impressions, driving significant website traffic growth.

Marketing Intern

Depot Artspace
09.2022 - 11.2022
  • Development of Depot ArtSpace's advertising, social media marketing and content marketing.
  • Started when the previous comms manager had left, allowing me to take initiative in this role.
  • Contributed to mock-ups, email campaigns, and social media content.
  • Collaborated with team members to help improve marketing channels.
  • Measured and reported results of marketing initiatives.
  • Monitored web traffic to analyse website performance.
  • Increased engagement across multiple social media platforms.

Education

Bachelor of Business - Business

Auckland University of Technology
Auckland, NZ
12.2022

Skills

  • Content Marketing
  • Campaign Management
  • Social Media Marketing
  • Email Marketing
  • Google ads
  • Statistical Analysis
  • Copywriting
  • Team Player
  • Eager to learn
  • Website Maintenance
  • Branding

Timeline

Marketing Assistant

Find Recruitment
05.2023 - Current

Marketing Intern

Depot Artspace
09.2022 - 11.2022

Bachelor of Business - Business

Auckland University of Technology
Toby Auer