Tom Ronaldson
Avalon ,Lower Hutt
Summary
I am a dynamic professional with extensive experience across the Government sector, excelling in project management and stakeholder engagement. I have a proven track record in optimizing processes and enhancing data quality, leading to improved community education outcomes. Adept at building relationships and managing budgets, delivering impactful programs that align with organisational strategies.
Overview
9
9
years of professional experience
Work History
ACTING COMMUNITY EDUCATION MANAGER
Fire and Emergency New Zealand
Wellington, Wellington
05.2024 - Current
- Optimized data capture processes for frontline personnel delivering community education, enhancing data quality.
- Lead work planning and budgeting across the wider directorate to ensure our projects met our statement of performance expectations and aligned to our organisational strategy.
- Redesigned the delivery process for our schools education programme, Firewise, to provide better experiences for frontline personnel and teachers, while also improving our data quality.
SENIOR COMMUNITY ENGAGEMENT & EDUCATION SPECIALIST
Fire and Emergency New Zealand
Wellington , Wellington
01.2022 - 05.2024
- Scoped, managed and delivered new processes to the Home Fire Safety Visits programme to improve experiences for customers and frontline staff.
- Built and maintained strong relationships with district leadership teams across the country.
- Managed and delivered the rebrand of the Fire Awareness Intervention Programme to Ahikura, in line with recommendations from a research study into the programme's effectiveness.
SENIOR MARKETING ADVISOR
WorkSafe New Zealand
03.2020 - 01.2022
- Worked alongside the Team Leader, Marketing, to develop and deliver a nationwide campaign that targeted workers and businesses returning to work following the first COVID-19 lockdown.
- Delivered an awareness campaign targeting Chinese construction workers, which also included the project management of a Chinese language flipbook that was distributed through our Inspectors to Chinese speaking workers.
- Produced a series of case studies for the Back to Work campaign, SafePlus and WorkSafe's social media channels aimed at lifting health and safety practices across New Zealand workplaces.
ACCOUNT MANAGER
Mango Communications
09.2019 - 03.2020
- At Mango I was an Account Manager across five key accounts, working with clients to help them deliver effective and engaging public relations and social marketing campaigns
- My day to day tasks involve planning and designing strategic integrated Public Relations campaigns, writing and producing media releases and pitching stories to media
- Designing and delivering the PR campaign for the 40th Anniversary of the Happy Meal, this involved planning and co-ordinating media drops around Auckland, identifying, briefing, and contracting influencers to build awareness of the milestone
- Gained coverage for some of my key clients across major news outlets, including Breakfast TV, NZ Herald and Sunday Star Times
MARKETING AND COMMUNICATIONS CONSUMER PROTECTION
Ministry of Business, Innovation and Employment
12.2018 - 09.2019
- Within my role I work with our partner agency and key stakeholders to design, produce and deliver consumer focused content for online and offline platforms
- Delivered a new way of working which included removing unnecessary meetings and tightening review processes to streamline the production with our current partner agency
- These changes resulted in reduced costs to Consumer Protection by 10%
- Developed an improved and more valuable process for measuring success of website content to better understand the return on investment and impact for consumers
MARKETING ADVISOR
Ministry of Business, Innovation and Employment
01.2018 - 12.2018
- In this role I worked as an account manager within the Marketing and Design Team at the Ministry of Business, and Employment
- In this role I was tasked with planning and delivering marketing campaigns and account managing design jobs from business units across the Ministry
- Managed the production of the new Building Systems Performance brand
- This involved working with the client to develop a clear and detailed brief for our design team
- I also was tasked with pitching the concepts to senior leadership which resulted in approval of one of the concepts
- Influenced the Electrical Workers Registration Board to take an alternative approach to their marketing activity
- This resulted in the board increasing its overall marketing spend as per my recommendation and marketing plan
ENGAGEMENT AND COMMUNICATIONS ADVISOR
Ministry of Business, Innovation and Employment
07.2016 - 01.2018
- In this role I was responsible for designing, producing and delivering marketing and communications campaigns closely with a number of business units within MBIE, including the Immigration Advisers Authority (IAA), Consumer Protection and the Electrical Workers Registration Board (EWRB) to help them reach and engage with their audiences effectively
- Lead Consumer Protection's procurement of an agency partner
- This project was a closed competitive tender process where we briefed four agencies from around Wellington
- My role was to manage the procurement process from start to finish ensure the business adopted the agency best suited to enable them to achieve their goals
- Designed and delivered the Immigration Advisors Authority Marketing program
- With an incredibly small budget, I was able to deliver effective marketing campaigns within New Zealand and offshore that enabled the IAA to meet their business objectives
Education
Bachelor of Business - Majoring in Marketing and International Exchange Student
Auckland University of Technology
Newtown, Wellington01.2016
Skills
- Project management
- Budget management
- Relationship building
- Stakeholder engagement
- Market research
- Process and data optimization
Other interests
I am a keen golfer, and I recently helped my club run a consultation process on a proposal to sell club-owned land. For this project, I led the communications approach, helping members understand the benefits of the sale The result of this work was that the vote to sell the land passed, and the club is now working towards being in a stronger financial position
References
References available upon request.
Timeline
ACTING COMMUNITY EDUCATION MANAGER
Fire and Emergency New Zealand
05.2024 - Current
SENIOR COMMUNITY ENGAGEMENT & EDUCATION SPECIALIST
Fire and Emergency New Zealand
01.2022 - 05.2024
SENIOR MARKETING ADVISOR
WorkSafe New Zealand
03.2020 - 01.2022
ACCOUNT MANAGER
Mango Communications
09.2019 - 03.2020
MARKETING AND COMMUNICATIONS CONSUMER PROTECTION
Ministry of Business, Innovation and Employment
12.2018 - 09.2019
MARKETING ADVISOR
Ministry of Business, Innovation and Employment
01.2018 - 12.2018
ENGAGEMENT AND COMMUNICATIONS ADVISOR
Ministry of Business, Innovation and Employment
07.2016 - 01.2018
Bachelor of Business - Majoring in Marketing and International Exchange Student
Auckland University of Technology
Similar Profiles
Zane NeilsonZane Neilson
Volunteer Firefighter at Fire And Emergency New ZealandVolunteer Firefighter at Fire And Emergency New Zealand
Lucas BunnyLucas Bunny
Procurement Coordinator at Fire and Emergency New ZealandProcurement Coordinator at Fire and Emergency New Zealand
Paloma ServillePaloma Serville
Risk Reduction Advisor at Fire and Emergency New ZealandRisk Reduction Advisor at Fire and Emergency New Zealand