Toni Cardwell
Sunshine Coast,,QLD
Summary
Enthusiastic beauty therapist with excellent attention to detail, strong organizational skills, and a wide range of treatment expertise. Dedicated to delivering high-quality client care and eager to continue learning and growing within the beauty industry. Recently relocated to Australia, chasing the sun and seeking the opportunity to bring passion and experience to a new team.
Overview
28
28
years of professional experience
Work History
SALON OWNER/OPERATOR
Tonic Beauté
Beach Haven, Auckland
01.2017 - Current
- Learned and remained updated on statutory requirements and regulations.
- Consulted with customers to assess their needs and propose optimal solutions.
- Kept all building areas and equipment functional, and well-organized, to promote business performance.
- Capitalized on social media platforms to increase market awareness and recruit sales.
- Remained up to date on current trends, and attended industry trade shows and markets to view and order inventory.
- Used print strategies such as newspaper ads, business catalogs, and marketing brochures to bring in and capture new customer business.
- Created and monitored promotional approaches to increase sales and profit levels.
- Enhanced product awareness by taking pictures of new and available product offerings and posting them to the company's website and media accounts.
- Conducted target market research to scope out industry competition and identify advantageous trends.
SELF EMPLOYED
Caci Clinic
Birkenhead & Glenfield , Auckland
12.2022 - 11.2024
- Performed professional facial treatments tailored to client's needs.
- Answered phone calls, scheduled appointments, and managed client inquiries.
- Traveled between Birkenhead and Glenfield locations to support business needs.
SENIOR BEAUTY THERAPIST
Westgate Beauty Therapy
Westgate, Auckland
01.2016 - 03.2019
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and the health risk of a shared environment.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Processed payments, entered sales in the register for prompt customer service.
- Maintained counter and display areas for cleanliness and organization.
- Promoted additional products and services to increase sales.
- Recorded notes for future reference about customer preferences and services delivered.
- Recommended specific beauty products to meet individual customer needs.
- Created memorable customer experiences, adding bonus services such as head and neck massages during appointments.
- Built strong and lasting rapport with clients through consistent delivery of requested services, and exceptional results.
- Answered phone calls and emails to schedule clients.
SALES ASSISTANT
Unichem Pharmacy
Westgate, Auckland
02.2016 - 04.2017
- Worked part-time whilst also working at Westgate Beauty Therapy for the same owners.
SENIOR BEAUTY THERAPIST
Image Oasis
Botany, Glenfield, Parnell, Auckland
09.2010 - 02.2015
- Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
- Carried out day-to-day duties accurately and efficiently.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Worked flexible hours, night, weekend, and holiday shifts.
- Performed duties in accordance with applicable standards, policies, and regulatory guidelines to promote a safe working environment.
- Maintained energy and enthusiasm in a fast-paced environment.
- Offered friendly and efficient service to customers, and handled challenging situations with ease.
- Developed and maintained courteous and effective working relationships.
- Maintained an excellent attendance record.
- Participated in team-building activities to enhance working relationships.
- Kept work areas, tools, and equipment clean and properly sanitized to minimize disease transfer and the health risk of a shared environment.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Arranged merchandise to present visually appealing displays and attract clientele.
- Processed payments, entered sales in the register for prompt customer service.
- Maintained counter and display areas for cleanliness and organization.
- Analyzed customers' skin to assess conditions, skin type, and suggest products and treatments.
- Recorded notes for future reference about customer preferences and services delivered.
- Demonstrated cosmetic application best practices to achieve desired styles.
- Built strong and lasting rapport with clients through consistent delivery of requested services, and exceptional results.
- Answered phone calls and emails to schedule client appointments.
SALES ASSISTANT
Sue's Pharmacy & Post Shop
Te Atatu Peninsula, Auckland
03.2009 - 08.2010
SENIOR BEAUTY THERAPIST
About Face
Henderson, Auckland
01.2007 - 08.2010
- Worked flexible hours, night, weekend, and holiday shifts.
- Maintained energy and enthusiasm in a fast-paced environment.
- Served customers and followed the outlined steps of service.
- Participated in team-building activities to enhance working relationships.
- Promoted additional products and services to increase sales.
- Analyzed customer skin to assess conditions and skin type, and suggest products and treatments.
- Recorded notes for future reference about customer preferences and services delivered.
- Built strong and lasting rapport with clients through consistent delivery of requested services, and exceptional results.
INTERMEDIATE BEAUTY THERAPIST
L'mage
Parnell, Auckland
01.2003 - 05.2004
INTERMEDIATE BEAUTY THERAPIST
About Face
Henderson, Auckland
06.2000 - 11.2002
BEAUTY THERAPIST
Beauty Direct
London, England
04.1999 - 11.1999
BEAUTY THERAPIST
Abode Of Beauty
Te Atatu South, Auckland
02.1998 - 02.1999
Education
PMU 102 - Combination Brows & Machine Techniques
PMU Academy
Auckland07.2021
Fundamental Manual Permanent Make Up -
Permanent Make Up
08.2017
IPL Training -
Eclipse IPL
Auckland07.2016
Excellence Certificate in Fashion Makeup Level 3 - Make Up Artistry
Samala Robinson Academy
Auckland10.2014
Certificate in IPL - Intense Pulse Light Therapy
Beauty & Health Institute
Auckland02.2013
Cibtac & Cidesco Diploma - Beautician & Body Therapy Diploma
Beauty College of New Zealand
Auckland11.1998
Skills
- Attention to detail
- Strives for perfection
- Thrives under pressure
- Excellence
- Time management
- Works independently
- Confident performing treatments
- Flexible
- Adaptable
- Loyal
- Trustworthy
- Reliable
- Honest
Hobbies and Interests
- Yoga
- Aerial yoga
- Surfing
- Crafting
- Furniture restoration
Treatments
- Powder brows microblading
- SQT micro-needling
- Facials
- Peels
- Microdermabrasion/Hydrodermabrasion
- Dermaplane
- IPL/laser - hair removal, skin rejuvenation, pigmentation removal
- RF - Face and Body
- Lash lift, lash extensions
- Tinting, waxing, gel manicure, and pedicure
- Spray tan
- Massage
- Make up
- Ear candling
- Teeth whitening
Products
- Osmosis
- Dermalogicia
- Medik8
- MD Formulations
- Priori
- Pure Fiji
- Clarins
- Jane Irradale
- Bella Vi
- Murad
References
References available upon request.
Timeline
SELF EMPLOYED
Caci Clinic
12.2022 - 11.2024
SALON OWNER/OPERATOR
Tonic Beauté
01.2017 - Current
SALES ASSISTANT
Unichem Pharmacy
02.2016 - 04.2017
SENIOR BEAUTY THERAPIST
Westgate Beauty Therapy
01.2016 - 03.2019
SENIOR BEAUTY THERAPIST
Image Oasis
09.2010 - 02.2015
SALES ASSISTANT
Sue's Pharmacy & Post Shop
03.2009 - 08.2010
SENIOR BEAUTY THERAPIST
About Face
01.2007 - 08.2010
INTERMEDIATE BEAUTY THERAPIST
L'mage
01.2003 - 05.2004
INTERMEDIATE BEAUTY THERAPIST
About Face
06.2000 - 11.2002
BEAUTY THERAPIST
Beauty Direct
04.1999 - 11.1999
BEAUTY THERAPIST
Abode Of Beauty
02.1998 - 02.1999
PMU 102 - Combination Brows & Machine Techniques
PMU Academy
Fundamental Manual Permanent Make Up -
Permanent Make Up
IPL Training -
Eclipse IPL
Excellence Certificate in Fashion Makeup Level 3 - Make Up Artistry
Samala Robinson Academy
Certificate in IPL - Intense Pulse Light Therapy
Beauty & Health Institute
Cibtac & Cidesco Diploma - Beautician & Body Therapy Diploma
Beauty College of New Zealand
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