Summary
Overview
Work History
Education
Skills
Accomplishments
Work Preference
Timeline
Hi, I’m

Tracy Allsopp-smith

North Shore,Auckland
Tracy Allsopp-smith

Summary

High-achieving real estate salesperson and boutique agency owner, successful at developing and executing targeted business initiatives to drive customer growth, achieve sales objectives and enhance bottom-line profits.

Results-oriented and friendly individual with expertise in client relations and lead development.

Reliable and driven with strong time management and prioritization abilities.

Overview

13
years of professional experience

Work History

Trayne & Co Realty Ltd
North Shore, Auckland

Director/Salesperson
05.2022 - Current

Job overview

  • Provided excellent customer service throughout the entire real estate transaction process from start to finish.
  • Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency of the agency.
  • Developed policies and procedures to ensure compliance with agency brand standards.
  • Managed budgeting and financial planning processes for the agency.
  • Ensured compliance with all relevant regulations, policies and procedures.
  • Recruited, trained, supervised, evaluated and mentored staff members.
  • Developed and implemented strategic plans to ensure organizational goals were met for the agency.
  • Developed and executed marketing strategies to increase brand awareness and market share.
  • Updated website content regularly with new listings and sent out regular blogs.
  • Stayed abreast of current industry developments through continuing education courses.
  • Utilized social media platforms such as Facebook and Instagram to advertise and promote the agency.
  • Created marketing materials such as flyers, brochures, postcards and emails to promote properties and the agency.
  • Managed and streamlined database.
  • Developed and maintained relationships with potential buyers and sellers to grow the client base.
  • Generated leads through referrals from past customers or contacts within the community.
  • Maintained detailed records of all sales transactions including contracts, documents and payments.
  • Applied various methods to build client base, including networking, email and social media.
  • Sold record amounts, successfully increasing market share.
  • Developed, maintained and tracked personalized marketing plans tailored specifically to individual homeowners for property sales.
  • Cultivated rapport with builders, developers and investors to optimize productivity.
  • Managed sales pipeline by actively following up with prospects and hot leads.
  • Maintained current and accurate CRM database of prospective customers.
  • Prepared and delivered sales presentations.

Ray White Carpenter Realty Ltd
North Shore, Auckland

Real Estate Salesperson
05.2018 - 04.2022

Job overview

  • Listed and sold residential real estate as a consistent Elite performer
  • Grew and maintained database of clients
  • Developed networks with valuers, lenders, and building inspectors.
  • Prepared comparative market analysis to estimate properties' value.
  • Attended industry events such as conventions and seminars.
  • Negotiated purchase agreements and contracts with buyers and sellers.
  • Created detailed property descriptions for use in marketing material.
  • Organized promotional materials used in sales presentations.
  • Performed administrative duties such as preparing paperwork for listing presentations and tracking sales data.
  • Provided guidance to clients throughout the entire buying or selling process.
  • Managed marketing strategies for properties including advertising campaigns and open houses.
  • Managed sales pipeline by actively following up with prospects and hot leads.
  • Prepared and delivered sales presentations.

Harcourts Cooper & Co
North Shore, Auckland

Real Estate Salesperson
05.2014 - 04.2018

Job overview

  • Attended networking events to increase visibility among potential customers.
  • Organized open houses and other events to generate interest in listed properties.
  • Negotiated purchase agreements between buyers and sellers to ensure both parties were satisfied with the terms.
  • Coordinated inspections by qualified professionals such as valuers, surveyors, and building inspectors.
  • Analyzed local market trends in order to provide accurate information to clients regarding their real estate investments.
  • Generated leads through referrals from past customers or contacts within the community.
  • Stayed abreast of current industry developments through continuing education courses.
  • Created marketing materials such as flyers, brochures, postcards and emails to promote properties.
  • Provided excellent customer service throughout the entire real estate transaction process from start to finish.
  • Applied various methods to build client base, including networking, email and social media.
  • Advised sellers on making homes more appealing to buyers in competitive marketplace.
  • Recipient of several sales awards.
  • Provided client guidance regarding market conditions, mortgage options, and legal requirements.
  • Coordinated property tours and communicated with buyers to assist with inspections and appraisals.
  • Scheduled and attended weekly appointments with clients.
  • Prepared and delivered sales presentations.
  • Maintained current and accurate CRM database of prospective customers.
  • Managed sales pipeline by actively following up with prospects and hot leads.

TVNZ
Auckland CBD, Auckland

Advertising Media Sales Consultant
04.2011 - 04.2014

Job overview

  • Collaborated with other departments to coordinate advertising plans and schedules.
  • Developed pricing strategies for advertising space in television.
  • Worked closely with media buyers to ensure that ads were placed correctly in the correct broadcast channels.
  • Maintained relationships with current advertisers by providing excellent customer service.
  • Monitored budgets throughout each project cycle ensuring accuracy of invoices charged.
  • Gathered data on customer preferences through surveys and focus groups.
  • Updated database of client information including contact details and payment history.
  • Responded promptly to customer inquiries regarding advertising services provided.
  • Attended conferences related to the industry to stay up-to-date on trends and changes.
  • Collaborated with marketing teams to develop effective strategies for reaching target audiences.
  • Served as integral team member increasing revenue,.
  • Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
  • Ensured compliance with all relevant rules and regulations governing data entry activities.
  • Performed data entry from paper documents, emails, and other sources into computer systems.
  • Maintained confidentiality of sensitive information entered into the system.
  • Provided support to management staff in regards to data entry processes.
  • Identified and corrected data entry errors to prevent duplication across systems.
  • Proofread and edited documents to correct errors.
  • Adjusted settings for format, page layout and line spacing.

Education

Glendowie College

High School Diploma
01-1988

University Overview

Skills

  • Licensed real estate agent
  • Boutique agency owner/director
  • Property Marketing
  • Client management
  • Database Management
  • Contract Preparation
  • Excellent Communicator
  • Highly Professional
  • Digital Marketing
  • Real Estate Law
  • Negotiations Expert
  • Social Media Marketing

Accomplishments

Accomplishments
  • Consistent Elite Award Performer at Ray White
  • Consistent Award Recipient at Harcourts Cooper & Co

Work Preference

Work Type

Full Time

Work Location

Hybrid

Important To Me

Company CultureFlexible work hoursWork-life balance

Timeline

Director/Salesperson
Trayne & Co Realty Ltd
05.2022 - Current
Real Estate Salesperson
Ray White Carpenter Realty Ltd
05.2018 - 04.2022
Real Estate Salesperson
Harcourts Cooper & Co
05.2014 - 04.2018
Advertising Media Sales Consultant
TVNZ
04.2011 - 04.2014
Glendowie College
High School Diploma

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Tracy Allsopp-smith