Accomplished sales professional with over 30 years of experience in automotive, industrial, transport, construction, and capital equipment sectors. Expertise in building strong brands and fostering long-term customer partnerships that drive sustainable growth. Skilled in strategic networking, business development, and team leadership, with a commitment to professional development and delivering exceptional results.
Work History
National Sales Manager
3 Months
Klackers Enterprise Ltd | 08.2026 - Current
Manage a Team of 11 fitters and welders.
Schedualing the Staff's overall day to day activities.
Manage all major accounts.
Project management with a focus on liaising with planners & project managers.
Identifying growth opportunities and adapting sales approaches accordingly to maximise chargeable hours.
Mentoring junior sales personnel, fostering professional development and performance improvement.
Overseeing factory modifications, equipment installations & fit outs.
New Zealand Operations Manager
5 Months
FJ Dynamics | 02.2026 - 07.2026
Facilitated establishment and growth of FJ Dynamics operations in New Zealand, enhancing market presence.
Developing operational frameworks, business processes and procedures to support scalable growth.
Coordinated lead generation, customer engagement, and business development activities to drive revenue growth.
Supporting sales pipeline management, customer onboarding and relationship development.
Assisted in strategic planning and implementation within a growing start-up environment to support operational alignment.
Streamlined operational processes to enhance efficiency and reduce downtime.
New Zealand Channel Manager
2 Years 10 Months
Atlas Copco | 10.2022 - 08.2025
Achieved a 100% increase in turnover, expanded market share and grew the dealer network across New Zealand and the Pacific Islands within 12 months. Led brand development initiatives that increased market awareness and established dealer standards that improved operational consistency and sales performance.
Liaised with dealers and internal teams including Design, Finance, Legal, Compliance, Product, Logistics, Production, and Warranty to streamline communication and enhance collaboration.
Managed the New Zealand dealer network as the sole point of contact, overseeing four primary dealers and twenty resellers nationwide.
Introduced a collaborative 'One Team' approach that strengthened partnerships and generated sustained sales growth.
Conducted joint calls with dealer sales staff and regularly closed sales on-site.
Represented the brand at dealer meetings, trade events and customer engagements, frequently assisting with successful sales closures.
Prepared and presented business performance reports to international Business Line Managers, highlighting key metrics and strategic insights.
Sales Executive
3 Years 6 Months
IVECO New Zealand | 03.2019 - 09.2022
Managed new and used truck sales, focusing on range specification and design to meet customer needs.
Successfully launched the new-generation IVECO X-WAY model into the New Zealand market.
Managed new and used truck sales, including range specification and design.
Coordinated print and media presence, trade shows, conferences, and corporate events to enhance brand visibility.
Managed specification and deployment of demonstrator fleet.
Delivered driver training, vehicle demonstrations, and customer support.
Coordinated print and media presence, trade shows, conferences, launches and corporate events.
Achieved extensive media exposure, resulting in three front covers and seven feature articles in national trucking media.
Developed and maintained strong client relationships to drive sales growth.
Conducted market analysis to identify new business opportunities and trends.
Industrial Manager
3 Years 9 Months
Valvoline New Zealand Ltd | 06.2015 - 03.2019
Secured sole supply agreement with Valvoline’s largest national commercial account and doubled volume with Cummins NZ through strategic collaboration.
Achieved 50% of annual budget in first trimester as top-performing territory manager, driving year-on-year growth.
Expanded account base by 50% through cold calling, reviving lost accounts, and strategic gap selling, contributing to overall revenue growth.
Managed national accounts, pricing, finance, sponsorships, trade events, and technical/sales training to enhance customer engagement and support.
Expanded account base by 50% through cold calling, reviving lost accounts, and strategic gap selling.
Developed and implemented strategic initiatives to improve product quality and reduce waste across facilities.
Sales Engineer
2 Years 11 Months
Seal House Ltd | 07.2012 - 06.2015
Designed and sold customized sealing solutions across industries including hydraulics, steel, food/beverage, plastics, marine, and power generation.
Managed key accounts, negotiated sole and continuous supply contracts, and identified new business opportunities through strategic cold calling and targeted callouts.
Oversaw manufacturing processes and provided on-site solutions, ensuring alignment with current raw materials and design innovations.
Developed a network of contacts across various industries through regular client visits and significant travel. through regular client visits and significant travel (two weeks local, one week away).
Developed and delivered technical presentations to clients, showcasing product features and benefits.
Collaborated with sales teams to create customized solutions that meet client needs.
Mentored junior engineers on technical specifications and industry best practices.
Sales Executive (Trucks & Industrial)
2 Years 2 Months
Turners Trucks | 03.2010 - 05.2012
Managed major accounts, cold-called prospects, and re-engaged lapsed customers, resulting in increased sales for trucks and capital equipment.
Ran National Damaged Tenders, liaised with insurers, assessors, repairers, dismantler's and police to facilitate sales of damaged vehicles.
Valued trucks and equipment, supported marketing efforts, and implemented 'Buy Now' system on company website to enhance customer engagement.
Valued trucks and equipment, assisted in marketing/branding, and helped implement the 'Buy Now' system on the company website.
Cultivated strong relationships with clients, enhancing customer loyalty and satisfaction levels.
Yard Manager
7 Months
317 Motor Group | 08.2009 - 03.2010
Managed yard operations, overseeing opening/closing, sales, valuations, advertising, and finance/warranty coordination to ensure smooth daily functions.
Supervised yard operations, ensuring safety compliance and efficient workflow management.
Coordinated vehicle inventory, optimizing storage space to enhance accessibility and organization.
Implemented daily maintenance checks on equipment, improving operational reliability and minimizing downtime.
Drove strong sales through personalized client engagement and consistent follow-ups.