TRISH ELSMORE
Tauranga,BOP
Summary
Degree qualified Marketing Professional, with rich experience in Marketing Communications and Administration within the Arts/Performing Arts Sector. Creative, energetic and positive, with demonstrated ability to manage internal and external relationships. Effective working independently and also collaboratively as part of a team. Thrives in a fast paced, deadline driven environment -where attention to detail is paramount. Adapts quickly to new technology in order to streamline work flow. Confident and respectful communicating with a wide range of audiences. Desire to learn, grow and excel backed by motivation to contribute to team success through creative innovation and hard work.
https://linktr.ee/trishgalvin
https://www.linkedin.com/in/trish-galvin
Overview
27
27
years of professional experience
Work History
Administrator/Marketing Specialist (Part Time)
Tauranga Arts Festival Trust
03.2022 - Current
- Provide support and marketing advice to General Manager and Artistic Director on aspects of Marketing and Administration- enabling smooth day-to-day operations and engaging, innovative and cost effective execution of Marketing Plan in-line with strategic goals.
- Manage Escape Schools' Festival-sourcing appropriate schools and artists/authors for school visits, co-ordinating dates, times and transporting Artists to schools for inspiring talks with students.
- Provide assistance to GM in all areas of delivery of Escape Festival/Tauranga Arts Festival- including co-ordination of sponsors and patrons launch event and co-ordination/event management of Festival Events. (e.g venue bookings, catering, signage). Payroll, accounts payable and reconciliation of accounts.
- Assist development and execution of creative and engaging digital marketing strategy, including social media posts, stories and reels across platforms including Instagram, Facebook, LinkedIn and Twitter, EDM's, website updates and digital billboards. Reel/video production.
- Assist in delivery of weekly Electronic Direct Mail (EDM's). Proof reading, content and imagery creation/sourcing.
- Manage website content and imagery updates, to keep content, key messages and imagery current, accurate and fresh across Tauranga Arts Festival Website, Ticketek, EventFinder, Loading weekly EDM's and other relevant content into news section.
- Assist in content creation, design and production of collateral (event programmes, signage, banners, artist passes etc)
- Provide clear brand and logo hierarchy advice and execution on brand relationship between Escape Brand and Tauranga Arts Festival.
- Manage database to ensure all data accurate and segmented appropriately for EDM's, invitations to events and other communications with stakeholders, allies, media and audience.
- Provide regular social media reporting using Analytics to measure reach, engagement and uptake of social media campaigns.
- Manage volunteers for Escape Festival/Tauranga Arts Festival-recruited via EDM's and social media posts, provided clearly communicated expectations, written role definitions and Heath and Safety requirements. Point of contact for all volunteers prior to, and throughout the Festival.
- Booking advertising signage and transfer of files to relevant external suppliers.
- Point of contact for any marketing or administration queries internally and externally.
- Management of busy Tauranga Arts Festival e-mail info inbox, answering diverse range of queries in timely, polite and festival friendly manner.
Marketing Projects Manager
New Zealand Trade and Enterprise, NZTE
04.2004 - 04.2010
- Responsible for management, development, implementation and measurement of Corporate marketing projects in-line with NZTE Strategic goals.
- Developed and managed execution and measurement of NZTE Corporate Annual Marketing Plan. Managed budget to ensure efficient and effective spend of taxpayer money.
- Production and distribution of NZTE Annual Report adhering to statutory requirements.
- Ensured NZTE brand values and key messages exhibited consistently across all Corporate Marketing Activity-including all corporate collateral, digital platforms, newsletters, advertising campaigns and press releases.
- Worked with external agencies and internal project teams to deliver targeted, results driven marketing.
- Responsible for Management of NZTE Corporate Events including Annual Export Awards , regional breakfast events, including PR.
- Distributed winners success stories across all relevant communications channels.
- Developed and managed alliances across industry bodies, government agencies and economic development agencies to ensure opportunities to cross promote and network are leveraged effectively and stakeholders and allies are engaged.
- Worked closely with Marketing Assistant to maintain optimum levels of communication to effectively and efficiently complete projects.
Marketing Communications Manager
FIL (NZ)
10.1999 - 04.2004
- Responsible for National Marketing and Communications budget, planning, implementation, measurement and analysis.
- Leadership, planning and delivery of FIL (NZ) Events, including National and regional Field days.
- Weekly Marketing updates to Senior Management Team and regular presentations to external and internal teams.
- Ensured key messages communicated to the market by the most effective, engaging and efficient means.
- Editor of bi-monthly, full colour magazine, distributed nationwide and to international distributors and placed on digital platforms.
- Provided content and image creation for weekly internal newsletter and all external and client communication.
- Designed and implemented national promotional schedules, including liaison/planning with key accounts/category mangers on regular basis.
- Overall responsibility for consistent brand management and agency relationship management.
- Devised and executed integrated, online and direct marketing campaigns.
Marketing Co-Coordinator
FIL (NZ)
06.1997 - 10.1999
- Assisted in marketing projects including proofing bi-monthly full colour magazine.
- Co-ordination of promotional material, including proof reading, printing and distribution of Point of Sale Material to reps and retailers nationwide and internationally to distributors.
- Copy writing for a wide range of collateral including technical product labels, advertising and promotional collateral.
- Responsible for online content creation including website updates.
- Input into promotional schedules and marketing strategy.
- Trade show co-ordination, including design, set up/dismantle.
- Market analysis: Producing and presenting detailed sales/marketing reports Using Excel and Powerpoint.
- Database management: producing weekly/monthly relational database reports using Excel, Access.
- Kept projects on schedule by managing deadlines and adjusting workflows.
- Coordinated and executed all elements of stakeholder events including logistics, budgets, venue selection, activity planning, transportation and entertainment.
Education
Bachelor of Arts -
University Of Canterbury
Christchurch, CANNZTE Mini MBA.
Victoria University Of Wellington
Wellington, WGNProject Management Short Course
University Of Auckland Business School
Auckland, AUKAwarded University Bursary
Rangi Ruru Girls’ School
Christchurch, CANAwarded University Entrance
Rangi Ruru Girls’ School.
Christchurch, CANAwarded Six Subjects in School Certificate.
Rangi Ruru Girls’ School
Christchurch, CANSkills
- Marketing Professional with vast experience in innovative Marketing and Communications projects across private and public sectors and The Arts
- Convincing verbal, written and visual (videos, reels, imagery) communicator
- Ability to engage respectfully and appropriately with diverse range of audiences and stakeholders
- Organised, multi-tasker with an eye for detail and consistent ability to manage workflow in order to deliver projects on time and within budget
- Advanced computer literacy and good understanding of social media platforms, Search Engine Optimisation, Google Adwords and Analytics
- Diligent operator with strong work ethic and innovative and collaborative approach to work
- Operational style with sustainability and inclusivity ingrained
Timeline
Administrator/Marketing Specialist (Part Time)
Tauranga Arts Festival Trust
03.2022 - Current
Marketing Projects Manager
New Zealand Trade and Enterprise, NZTE
04.2004 - 04.2010
Marketing Communications Manager
FIL (NZ)
10.1999 - 04.2004
Marketing Co-Coordinator
FIL (NZ)
06.1997 - 10.1999
Bachelor of Arts -
University Of Canterbury
NZTE Mini MBA.
Victoria University Of Wellington
Project Management Short Course
University Of Auckland Business School
Awarded University Bursary
Rangi Ruru Girls’ School
Awarded University Entrance
Rangi Ruru Girls’ School.
Awarded Six Subjects in School Certificate.
Rangi Ruru Girls’ School
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