Ulisses De Souza Pereira Dias

As a Marketing Technology Specialist at Air New Zealand, I play a key role in developing, implementing, and managing the company's MarTech stack. This involves analysing large datasets of customer behavior using SQL, identifying patterns to inform targeted digital advertising campaigns. I frequently collaborate with the marketing analyst team, creating targeted audiences, designing and analysing digital experiments, and calculating campaign uplift with a focus on statistical significance. My responsibilities includes ensuring data integrity, platform optimisation, and user training to maximise marketing effectiveness. I have experience with system integrations for seamless data flow, and in-depth knowledge of our complex marketing technology platforms. This role has honed my data-driven problem-solving skills and contributes to my goal of breaching into the field of Artificial Intelligence within the marketing context.

I specialise in helping clients optimise their marketing technology investments for maximum impact. I provide a unique blend of strategic guidance and technical execution. I implement marketing automation solutions, design and execute system integrations, and manage website coding and data flows to enable seamless customer experiences. My data-driven approach involves analyzing client metrics, identifying pain points, and developing roadmaps for digital transformation. This role has broadened my marketing expertise and deepened my technical proficiency.

I developed and executed comprehensive marketing strategies to drive international growth for an innovative New Zealand company. I led the creation of data-driven campaigns targeting multiple markets, with a focus on lead generation and nurturing. My responsibilities included managing digital channels, developing marketing strategy, and conducting market research for product expansion. I collaborated closely with sales teams to ensure alignment, analysed campaign performance metrics, and optimise strategies based on results. This role deepened my understanding of global business dynamics and strengthened my data-centric approach to marketing.

I employed a data-driven approach to enhance operational efficiency and guide strategic decision-making. I conducted in-depth data analysis across various platforms (HubSpot, CRMs, ERP systems) to uncover patterns in consumer behavior, market trends, and product performance. I played a key role in designing and implementing data collection processes, ensuring the accuracy and integrity of our business data. My expertise in creating visualisations and dashboards provided clear insights to stakeholders. This experience has strengthened my analytical problem-solving skills and deepened my understanding of how data can be leveraged to achieve business objectives.

I played a crucial role in maintaining optimal stock levels and ensuring efficient operations within a large-scale supply chain. My responsibilities involved managing inventory data, tracking stock movements, and identifying potential bottlenecks. To optimise inventory processes, I utilised various software tools and analytical techniques to forecast market demand. This experience honed my attention to detail, data management skills, and understanding of the factors influencing supply and demand.