As a digital account manager, my background includes extensive experience in managing and growing digital marketing campaigns for a variety of clients across multiple industries. I have a strong understanding of digital marketing channels, including search engine marketing, social media advertising, programmatic display advertising, etc.
In my previous roles, I have been responsible for managing client relationships and serving as the primary point of contact for all digital marketing initiatives. This involved developing and executing digital marketing strategies, managing budgets, overseeing of campaign assets, analyzing campaign performance, and providing regular reporting and insights to clients.
I am skilled at managing multiple projects simultaneously, collaborating with cross-functional teams, and working in a fast-paced, deadline-driven environment.
I am also highly analytical and data-driven, with experience using tools like Google Analytics, Google Ads, other platforms and dashboards to track campaign performance and identify opportunities for optimization. I am constantly seeking to expand my knowledge of emerging digital marketing trends and technologies to help clients stay ahead of the curve and achieve their marketing objectives.
1. Being the primary point of contact for clients and building and maintainning strong relationships with them. This involves understanding client's business objectives, challenges, and needs, and developing strategies to meet them.
2. Working with clients to develop marketing strategies that align with their business goals. This includes conducting research, identifying target audiences, and developing campaigns that reach and engage those audiences.
3. Managing marketing campaigns from start to finish, including planning, execution, and evaluation. This involves coordinating with internal teams, managing budgets, and ensuring campaigns are delivered on time and on budget.
4. Analyzing campaign performance and provide clients with regular reports that highlight key metrics and areas for improvement. This involves using tools like Google Analytics and other marketing automation software to track performance.
5. Staying up-to-date with the latest marketing trends, technologies, and best practices, and apply them to clients' campaigns.
6. Identifying opportunities to cross-sell and upsell clients on additional marketing services.
7. Setting up tracking tags for multiple websites using Google Manager and Google Tag Manager to track user behavior and campaign performance.
1. Communicating with clients, responding to emails and phone calls in a timely and professional manner and communicating regularly to keep them updated on project progress.
2. Working closely with internal teams, including account manager and performance managers, to ensure that marketing campaigns are delivered on time and on budget. This involves coordinating timelines, scheduling tasks, and managing resources.
3. Providing clients with regular updates on project progress, including timelines, milestones, and deliverables. This involves using project management tools to track progress and communicate updates to clients.
4. Conducting research on clients' industries and target audiences to inform marketing strategies. This involves analyzing industry trends, competitive landscape, and consumer behavior to develop effective marketing strategies.
5. Created custom campaign dashboards using tools like Google Data Studio, Datorama, Excel, and Tableau to track performance metrics and provide clients with regular reports. Dashboards included key metrics such as click-through rates, conversion rates, and return on investment.
6. Trafficked campaign creatives for multiple clients across various ad networks, including Google Ads and Facebook Ads, using tools like DoubleClick Campaign Manager and Facebook Ads Manager. Ensured proper implementation of ad tags and provided regular status updates to clients.
1. Handling reservation, managing reception and overseeing room service and all housekeeping activities
2. Coordinating and organizing all activities for functions and events, group arrivals and ensure smooth functioning of the organized activities
3. Perform all accounting and auditing duties to make sure all payments have been taken correctly and the reception cash float is balanced at all times
4. Ordering all supplies needed for the hotel and keeping stock of inventory
5. Responsible for assessing, handling and resolving guest complaints in a positive manner that enhances their overall experience with the hotel
6. Assess and review customer satisfaction
7. Provide guests with local tourism information i.e. activities to do, places to see, restaurants and events held within New Zealand
8. Directing and supervising staff and ensure all byelaws and regulations are observed by staff and guest
9. Supervising security arrangements and garden and property maintenance
10. Planning and organizing breakfast buffet and other activities
11. Ensuring compliance with occupational health and safety regulations and maintain high standard of hygiene in all service areas
12. Responsible for any employee grievances
13. Ensure attendance records are filled by staff in a timely manner
1. Proven ability to work independently
2. Good eye for details ensured a clean, safe and sanitary environment
3. Assisted with cleaning up the event and setting up for the following events
4. Outstanding organizational and time management skills
1. Answer incoming calls and analyze the problems of the callers
2. Perform security check and verify details of the customer, service plan and other specification in the system
3. Log in nature of details regarding to the problems and complaint provided by the callers
4. Acknowledge the customer approximately time needed for the resolution of the problem
5. Ensure customer satisfaction during the call and escalate to other departments of needed
6. Comfortable to work in rotating shifts and overtime if required
7. bility to deliver the best results even during the most stresses situations at work
8. Excellent multitasking and organizational skills
Organized
undefinedAble to communicate effectively in both Mandarin and English
Crystal Peak Awards with Acquire - 2022
Staff Award within Unitec Operations team - 2021
Supremo Award with Concentrix - 2017
Senior Staff Award of the Year with Rydges Hotel - 2015
Excellence Scholarship for Diploma in Hospitality Operations Management - 2014