Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Vanessa Veart-Smith

Warkworth,AUK

Summary

Dynamic leader with a proven track record at Connexis, adept in driving significant performance improvements and fostering robust customer relationships. Expert in quality management and project planning, I excel in strategic overhauls and team development, achieving targets through innovative strategies and effective leadership. Skilled in communication, I consistently exceed corporate objectives, enhancing brand presence and sales.

Overview

24
24
years of professional experience

Work History

Regional Manager | Māori Paifika Liaison National

CONNEXIS
National, New Zealand
03.2016 - Current
  • Exceeded company targets by implementing robust channel initiatives.
  • Achieved corporate objectives through effective frontline strategies.
  • Boosted sales by prioritizing customer relationship management.
  • Streamlined workflows in collaboration with business leads and sales managers.
  • Vigilantly observed competitors' actions, and preemptively adjusted strategies.
  • Drove continuous improvement through structured performance evaluations.
  • Aligned promotional content with sales strategies to boost brand presence.
  • Recruited, trained, and mentored high-performing sales teams consistently.
  • Organized regional gatherings to promote collaboration and motivation among the sales team.
  • Established long-term partnerships through effective negotiation of client contracts.
  • Created and managed budgets for travel, training, and team-building activities.
  • Delivered educational workshops boosting workplace efficiency.
  • Maintained composure and professionalism during high-pressure situations.
  • Formulated policies and standards for personnel operations.
  • Provided upper management with insights by forecasting results based on analysed performance data.
  • Championed key account requirements to ensure timely and satisfactory fulfilment.
  • Cultivated relationships with partner groups to bolster advocacy for significant concerns.

Governing Board Member

NORTH AUCKLAND KINDERGARTEN ASSOCIATION
Albany, Auckland
12.2022 - 01.2025
  • Developed and approved annual budgets, allocating resources effectively to support mission objectives.
  • Mentored and advised less experienced board members, fostering a culture of learning and leadership development.
  • Oversaw strategic planning and implementation to ensure organizational goals were met.
  • Approved organizational strategies, budgets and business decisions.
  • Advocated for the organization's interests in public forums and with external entities to strengthen its influence and effectiveness.
  • Monitored and evaluated the performance of the CEO and other senior management, providing feedback and direction.
  • Engaged in fundraising and resource development efforts by reaching out to interested partners and donors.
  • Participated in the development and expansion of programs and services, ensuring alignment with organizational mission.
  • Established and maintained key stakeholder relationships to enhance organizational reputation and support.
  • Fostered collaboration and development of new practices by business leaders.
  • Tracked progress of company programs and highlighted potential barriers to success.
  • Championed diversity, equity, and inclusion within the organization, promoting a culture of respect and opportunity.

General Manager Strategy, Sales & Marketing

COUNTRY TV
National, New Zealand
03.2012 - 03.2016
  • Developed innovative marketing strategies by partnering with colleagues and senior executives.
  • Enhanced brand reach by leveraging influencer partnerships on multiple social media platforms.
  • Swiftly managed changing demands, guaranteeing on-time completion of projects.
  • Enhanced customer interaction by implementing multi-faceted digital marketing plans across social media, newsletters, and organic channels.
  • Performed market research to acquire valuable data, guiding the creation of focused marketing plans.
  • Established collaborations in vital regions, enhancing business growth.
  • Negotiated agreements with suppliers, collaborators, and backers to maximize value for the company.
  • Discovered potential growth areas boosting revenue generation.
  • Adapted client communications to suit specific preferences, increasing satisfaction.
  • Enhanced business process comprehension through organized systems.
  • Delivered precise sales predictions to leadership for optimal budget planning and resource distribution.
  • Executed strategic promotional activities to boost brand awareness within specific groups.
  • Developed and implemented strategies for procedural improvements.
  • Mentored and provided insights to new employees regarding multiple corporate programs.
  • Recruited, interviewed and hired qualified staff for open positions.
  • Tracked financial metrics to pinpoint opportunities for cost reduction and revenue enhancement.

General Manager Sales & Marketing

ALEXANDRA PARK
Epsom, New Zealand
08.2007 - 03.2012
  • Managed and optimized promotional materials inventory, collaborating with design teams to produce compelling, creative assets.
  • Ensured timely delivery of sponsored content, including logo placements and advertisements, to enhance brand visibility and sponsorship value.
  • Strategized and executed plans to enhance attendance at large-scale and intimate events.
  • Crafted unique campaigns to elevate brand awareness, leading to significant growth in market penetration.
  • Boosted customer interaction and loyalty with focused email marketing initiatives.
  • Enhanced visibility by aligning efforts with public relations for media-related activities.
  • Executed promotional strategies including discounts, bundle deals, and special offers to optimize pricing structures.
  • Launched targeted social media campaigns, increasing event participation.
  • Cultivated a loyal clientele through personal referrals, professional interactions in the industry, and strategic alliances on social media.
  • Reviewed reports on operational performance metrics and identified areas of improvement.
  • Identified cost savings initiatives that could be implemented across all departments.
  • Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
  • Established effective working relationships with sales and agency leadership.
  • Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Recommended policy changes to improve marketing tactics and strategies.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Pursued sales deals by qualifying clients, building individualized proposals, and preparing final contracts.
  • Developed strategies for targeting new markets and expanding existing customer base.

Sales & Marketing Manager

LJ HOOKER NETWORK
Kumeu, New Zealand
08.2005 - 08.2007
  • Implemented yearly marketing strategies, including targeted campaigns and promotional events.
  • Crafted compelling marketing material for social platforms, boosting audience interaction and commitment.
  • Leveraged analytical data to refine marketing approaches, resulting in greater online presence.
  • Integrated communications campaigns to create awareness, develop pipeline and bring in new customers.
  • Created and maintained relationships with key clients to ensure customer satisfaction.
  • Used change methodologies to increase sales and led projects for increased productivity.
  • Defined marketing collateral and program strategies by working closely with product management teams.
  • Resolved customer complaints regarding sales and service.
  • Conducted market research and reported on competitors.
  • Directed branding, sales enablement and PR strategies to support implementation of comprehensive marketing strategies.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Created marketing campaigns to promote products, services, and brand awareness.

Business Systems Manager

ROYAL NEW ZEALAND NAVY
Devonport, New Zealand
02.2001 - 08.2005
  • Designed reliable quality test data models to support decision-making processes.
  • Identified areas for improvement through comprehensive root cause analysis of non-conformance issues.
  • Monitored progress towards quality goals and supplied updates to management.
  • Monitored product trends and suggested changes.
  • Established quality metrics and benchmarks to measure performance and guide strategic decision-making.
  • Led cross-functional teams in conducting detailed product audits, identifying quality issues and ensuring compliance with specifications.
  • Troubleshot product issues and fixed problems.
  • Developed and implemented quality control processes to improve product reliability.
  • Developed and implemented comprehensive quality assurance policies and procedures to meet industry standards and regulatory requirements.
  • Oversaw supplier quality assurance programs, including audits and performance evaluations, to ensure adherence to company standards.
  • Coordinated with other departments such as fleet engineering, stores, babock. in order to resolve any issues related to product quality.

  • Analyzed quality control data to identify trends, root causes of issues, and areas for improvement in processes and product quality.
  • Updated and maintained documentation related to quality assurance processes, procedures, and reports to ensure regulatory compliance.
  • Acquired risk-related data from external and internal resources.
  • Implemented loss control measures to protect workers and mitigate workplace hazards.
  • Implemented risk reporting mechanisms to provide senior leadership with timely risk exposure updates.
  • Assessed operational activities for potential risks on an ongoing basis.

Education

Certificate in Business First Line Management Level 4 - Management & Business

Northern Institute of Technology Management
New Zealand
01.2023

Certificate in Emergency First Aid and CPR - Medical

St Johns
New Zealand
01.2023

New Zealand Certificate in Tikanga (Mātauranga Māori) Level 4 - Management & Business

Te Wananga
New Zealand
12.2021

New Zealand Certificate in Māori Business & Management (Mana Ora) Level 3 - Management & Business

Te Wananga
New Zealand
12.2020

Certificate Level 4 in Real Estate Sales - Realestate

TAFE Nz
01.2006

Diploma in Quality Assurance & Management - Quality Assurance

NMIT International
Nelson Malborough
01.2005

Skills

  • Company leadership
  • Quality management
  • Departmental operations management
  • Project scope
  • Performance improvements
  • Training and development
  • Employee development
  • Effective leader
  • Customer relationship management
  • Organizational restructure and change
  • Business development
  • Budget development
  • Process improvements
  • Risk management
  • Vendor partnerships
  • Sales
  • Project planning
  • Performance analysis
  • Communication skills
  • Account management

References

Available upon request

Timeline

Governing Board Member

NORTH AUCKLAND KINDERGARTEN ASSOCIATION
12.2022 - 01.2025

Regional Manager | Māori Paifika Liaison National

CONNEXIS
03.2016 - Current

General Manager Strategy, Sales & Marketing

COUNTRY TV
03.2012 - 03.2016

General Manager Sales & Marketing

ALEXANDRA PARK
08.2007 - 03.2012

Sales & Marketing Manager

LJ HOOKER NETWORK
08.2005 - 08.2007

Business Systems Manager

ROYAL NEW ZEALAND NAVY
02.2001 - 08.2005

Certificate in Business First Line Management Level 4 - Management & Business

Northern Institute of Technology Management

Certificate in Emergency First Aid and CPR - Medical

St Johns

New Zealand Certificate in Tikanga (Mātauranga Māori) Level 4 - Management & Business

Te Wananga

New Zealand Certificate in Māori Business & Management (Mana Ora) Level 3 - Management & Business

Te Wananga

Certificate Level 4 in Real Estate Sales - Realestate

TAFE Nz

Diploma in Quality Assurance & Management - Quality Assurance

NMIT International

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