Summary
Overview
Work History
Education
Skills
Accomplishments
Community & Volunteer Experience
Websites
Referees
Timeline
Generic

Vanita Bhairon

Auckland

Summary

Creative and results-driven marketing professional with hands-on experience in content creation and campaign management. Recognised for strong interpersonal and organisational skills, attention to detail, and a proactive, solutions-focused mindset. Eager to contribute these strengths in a marketing role that supports business growth and brand development.

Overview

5
5
years of professional experience

Work History

Marketing Coordinator

Farmers
Auckland
12.2022 - Current
  • Briefed 15+ compelling eDMs, highlighting key seasonal trends for AW24, SS24 and AW25 resulting in a high sell-through rate for kids’ clothing.
  • Executed the production of traditional and digital marketing materials, including point-of-sale (POS) assets, catalogues, digital ads, eDMs and web assets with the creative, digital and social media teams.
  • Successfully coordinated the launch of 10+ campaigns for the nursery and toys category in 2024 across different channels, while maintaining high performance and meeting dispatch deadlines.
  • Collaborated with the visual merchandising team to create tailored POS assets aligned with campaign goals and in-store requirements.
  • Coordinated competitions and in-store materials to enhance customer engagement and boost sales. Such as the Barbie Movie launch in 2023. This included themed displays, promotional assets, and interactive elements.
  • Managed vendor-funded campaigns, including budget determination, RFI documentation, and obtaining approvals from buyers, managers, and vendors.
  • Created photoshoot instructions, arranged product samples for the internal photography team, and directed talent shoots for seasonal launches.
  • Organised and attended campaign presentations, providing art direction.

Creative Director

MyMajesticBeauty
, Auckland
12.2020 - Current
  • Organically grew Instagram following from 0 to 700 followers within 9 weeks.
  • Formed digital marketing strategy to promote the brand and sold out of makeup brushes during the first launch.
  • Developed unique beauty campaign to increase brand awareness.
  • Formed a compelling brand story, mission statement and blog posts.
  • Created content for Facebook, Instagram and TikTok to promote products by researching beauty trends.
  • Analysed market data and beauty trends to determine and target key audience or segments.

Digital Marketing Intern

Beattie Matheson- JanSport
, Auckland
08.2022 - 10.2022
  • Sales copyrighting. Created compelling and value-added content by using the 6 Steps Sales Formula for blogs, eDMs and social media properties. Therefore sold out on the JanSport Shopper Tote.
  • Implementing call to action on Shopify website which increased accessory sales.
  • Created Google and Facebook ads increasing website traffic and monthly sales.
  • Tracked campaign performance and presented detailed results to colleguages.
  • Supported SEO initiatives to improve content, keywords and branding.
  • Gathered secondary research on market competition to better position JanSport NZ.
  • Collaborated with teams to generate ideas and assist with creating experiential marketing programs to connect brands with consumers.
  • Assisted in content research for both internal and external marketing campaigns.

Digital Marketer

Ferox Creates
Auckland
06.2020 - 01.2022
  • Worked with and developed 3 e-commerce clients' brands in AUS, USA and NZ on Shopify.
  • Maintained long-term, profitable relationships with clients through problem solving, increasing customer retention.
  • Developed creative digital content and unique campaigns to drive brand exposure.
  • Gathered analytics data from digital marketing across multiple platforms.
  • Created social media content for Instagram and Facebook to increase brand exposure and engage with target market.

Photo Shoot Coordinator

Ferox Boutique
Auckland
12.2020 - 06.2021
  • Worked closely with team members to create mood boards by researching fashion trends.
  • Assisted in creating detailed photoshoot schedules and selecting photography locations.
  • Responsibly supervised photoshoots and directed the models.

Education

Bachelor of Business | Major in Marketing -

Auckland University of Technology

Skills

  • Social media marketing
  • Content creation
  • Campaign coordination
  • High attention to detail
  • Klaviyo and MailChimp
  • Working collaboratively
  • Strong communication skills
  • Deadline-driven
  • Organisational skills
  • Shopify
  • HubSpot

Accomplishments

AUT National Business Case Competition

Worked in a team to develop and propose an in-depth business strategy for a New Zealand business within 5 hours by identifying key challenges.

Community & Volunteer Experience

  • Edify Youth Church Leader (Jan 2020- 2023)
  • AUT Shadow a Leader for Marketing Association (Jun 2022)
  • AUT Entrepreneurship & Innovation Club (May 2020-2021)

Referees

Referees available on request.

Timeline

Marketing Coordinator

Farmers
12.2022 - Current

Digital Marketing Intern

Beattie Matheson- JanSport
08.2022 - 10.2022

Creative Director

MyMajesticBeauty
12.2020 - Current

Photo Shoot Coordinator

Ferox Boutique
12.2020 - 06.2021

Digital Marketer

Ferox Creates
06.2020 - 01.2022

Bachelor of Business | Major in Marketing -

Auckland University of Technology

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Vanita Bhairon