Vath James Young

• Planned and managed end-to-end marketing campaigns
• Negotiated contracts with vendors for advertising placements and other promotional activities at competitive rates.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.

• Lead the development and execution of all media: planning, managing, executing & reporting of a multi-million budget to include TV, Radio, Podcast, Print, Outdoor, Email, Google & Meta placements
• Use of website analytics including GA4, Optimizely, CrazyEgg to track user behaviour, including A/B testing and user purchase behaviour to generate detailed reports and insights, helping facilitate website optimisations to enhance usability and improve conversions to align with marketing goals and achieve business objectives
• Worked closely with creative, brand, digital marketing consultants, and data teams to develop compelling advertising content that resonated with our target audience
• Ensured a cohesive and integrated approach to marketing by coordinating with various stakeholders, including external media partners, to negotiate media buys and amplify campaign reach

Achievements include:

• Achieved a 25% YOY improvement in campaign ROI by leveraging data analytics and real-time optimisations and media mix adjustment
• Assisted in a successful launch in the US market, helping generate sales of premium priced products within 6 weeks of launch with no prior brand awareness in the market

• Creation & Implementation of Social, Google & DV360 ads for multiple user markets, executing them to best practice guidelines
• Day-to-day management and optimisation of ads
• Reporting on performance and the provision of insights
• Creation and management of daily EDM scheduling and monitoring of performance
• Ongoing SEO tracking and optimisation of client websites
• Key Clients: NZ Rugby, Waka Kotahi/ACC Drive, Luxaflex, Weathermaster, Cancer Society & Angel Bay

Achievements include:

• Cancer Society: Daffodil Day - an increase in 31% click traffic YOY utilising the same budget resulted in an increase of 28% of digital donations (and 14% overall) to achieve the highest amount of donations for Daffodil Day 2021

• Planning & Implementing- liaising with media publishers to track audience profiles to plan, negotiate and implement paid marketing campaigns
• Monitoring & Optimising- on-going campaign monitoring and media adjustments to meet campaigns focused on driving qualified leads for the most efficient return on investment
• Reporting & Presenting- weekly and monthly consultations with client teams to report on key campaign metrics and provide insights and recommendations
• Key Clients: Cedar Woods, Frasers Property, Salta Properties, Goldfields, Orchard Piper, Landence Group & Colliers International

Achievements include:

• Expanded portfolio from five to nine clients (27 property developments) within 6 months of starting role
• Introduced three new processes for media coordinators and buyers to streamline and improve working processes

• Research & Planning- monitoring audience and media trends for planning and preparation of paid and owned media strategy
• Media Buying- negotiating with media publishers to achieve optimal pricing and positioning, issuing media bookings and utilising digital platforms to book and directly place media
• Reporting- preparation of pre-and post-buy analysis, daily monitoring of activity and adjusting media placements as required to meet and exceed campaign objectives
• Invoicing- preparation and monitoring of invoicing, media spend and hours for monthly billings and quarterly reconciliations
• Leadership & Training- management of client media teams including delegation of duties and guidance for ongoing professional development
• Key Clients: Suzuki New Zealand, Lincoln University, Heartland Bank, Health Promotion Agency (incl Smokefree, Choice Not Chance - Gambling Harm, Immunisation), Ministry for Business, Innovation & Employment & Ministry for Primary Industries

Achievements include:

• Suzuki- with an increase of 10% in media budget, we increased digital conversions by 102% YOY (17/18 to 18/19), supporting overall marketing strategy and increasing market share YO. In the April-July 2019 period, Suzuki NZ had their highest ever market share
• Health Promotion Agency: Immunisation HPV Boys (2018 Beacon Award Finalist)- the campaign delivered 100% more traffic to site than the campaign goal. As a result, the 30% target uptake rate for boys was exceeded by more than double, with 64% uptake in year one - it took 8 years to establish a 60% uptake rate in girls (2008-2016)