Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Timeline
Generic

Dervla Murtagh

Taupō,WKO

Summary

Enthusiastic, good news storyteller and communications professional with over 10 years industry experience. Excellent inter-personal and communication skills demonstrated through working in dynamic team environments and with varied stakeholders to achieve successful outcomes. Motivated self-starter with innovative and creative problem-solving skills, excellent attention to detail and ability to work to strict deadlines.

Overview

8
8
years of professional experience

Work History

Digital Communications Advisor

Taupō District Council
01.2023 - Current
  • Forward thinking local government organisation who work towards the shared goal of creating a better district
  • Member of communications team of nine who actively promote the activities of the organisation to foster a better relationship with the wider community
  • Social media strategy and content lead resulting in vast improvement in organic reach and engagement across channels (126% reach and 211% engagement for Facebook) and trust in the organisation
  • Responsible for the planning, strategy and delivery of marketing, communications and PR campaigns including Supercars event and draft Long-term Plan (resulting in national media coverage of TAUPØ1 license plate sale).

Project Coordinator

Towncentre Taupō
02.2022 - 01.2023
  • Team of two promoting the development of Taupō’s town centre as a vibrant, attractive, and exciting place to be while balancing economic needs of local businesses
  • Project management of various vibrancy initiatives intended to increase foot traffic in the CBD and revenue for local businesses.

Freelance Marketing

Various clients
08.2020 - 02.2021
  • Worked with various local businesses, mostly from the tourism sector, to pivot their focus from overseas to the domestic market during uncertain times post-Covid19 lockdown
  • Creation and implementation of targeted marketing strategies to increase brand awareness and drive sales.

Digital Marketing Coordinator

Destination Great Lake Taupō
06.2016 - 08.2020
  • Regional Tourism Organisation (RTO) tasked with marketing the Taupō region to domestic and international markets
  • Integral member of destination marketing guru team crafting marketing, PR and communication campaigns, managing social media channels, website, e-newsletters and digital marketing channels
  • Created and implemented digital one-on-one training programme to help upskill tourism operators post-Covid19
  • Lead and implemented the digital and online marketing through website/digital platform management, search engine marketing, social media strategy and management and content creation
  • Key role in the creation of the now iconic ‘#LOVETAUPO’ lettering and subsequent brand refresh and development following on from its success.

Education

Certificate in Digital Marketing (Hons) -

National College of Ireland
01.2013

Bachelor of Media Arts (Hons) -

Dublin Institute of Technology
01.2007

Skills

  • Strategic campaign planning
  • Social media management
  • Content strategy and creation
  • Brand identity development
  • Stakeholder relationship management
  • Community Relationship Building
  • Public Relations Strategies
  • Promotions and Advertising

References

Available upon request.

Hobbies and Interests

  • Packing up our 1977 Alpha caravan and exploring beautiful Aotearoa.
  • Member of Great Lake Film Society, a group of creative amateur film makers.

Timeline

Digital Communications Advisor

Taupō District Council
01.2023 - Current

Project Coordinator

Towncentre Taupō
02.2022 - 01.2023

Freelance Marketing

Various clients
08.2020 - 02.2021

Digital Marketing Coordinator

Destination Great Lake Taupō
06.2016 - 08.2020

Certificate in Digital Marketing (Hons) -

National College of Ireland

Bachelor of Media Arts (Hons) -

Dublin Institute of Technology

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Dervla Murtagh