Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Professional Development And Certifications
Summary
Timeline
Generic
Vicente Trenado Martin
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Vicente Trenado Martin

Managing Director
Auckland,AUK

Work Preference

Desired Job Title

Managing DirectorManaging Director, Andean RegionVice President, Service DivisionRegional Business Line Manager - Andean RegionGlobal Product Manager - Energy Savings & Optimization Solutions

Work Type

Full Time

Location Preference

On-SiteHybridRemote
Location: EMEA, NASA, APAC
Open to relocation: Yes

Important To Me

Company CultureStock Options / Equity / Profit Sharing401k matchPersonal development programsCareer advancementWork-life balanceHealthcare benefitsTeam Building / Company Retreats

Summary

Global business leader with extensive experience driving profitable growth across diverse markets. Currently managing multi-brand operations and P&L, achieving consistent annual revenue growth through strategic commercial initiatives. Expertise in business transformation and developing high-performing teams to enhance organizational capability.

Overview

25
25
years of professional experience

Work History

Managing Director

Atlas Copco Group
Auckland, New Zealand
09.2021 - Current
  • Grew business revenue annually by 12%+ by executing a multi-brand commercial strategy across industrial equipment and service divisions, resulting in sustainable profitable growth above market average.
  • Redesigned go-to-market approach and pricing strategy for aftermarket and service expansion, driving increased recurring revenue and improved long-term customer retention.
  • Managed P&L across multiple business units and brands, including sales, service, and aftermarket operations in New Zealand.
  • Led 100+ person cross-functional organization, implementing structured talent development and succession planning to enhance team capability and retention.

Managing Director, Andean Region

Atlas Copco Peruana S.A.C. & Atlas Copco Boliviana S.A.
Lima, Peru
12.2017 - 09.2021
  • Full regional P&L and general management responsibility across two countries - commercial operations, service delivery, and organisational development, US$36M annual revenues.
  • Restructured commercial organisation and expanded dealer and direct sales network, increasing market penetration across Peru and Bolivia.
  • Aligned teams, processes, and commercial policies to Atlas Copco Group standards during post-acquisition integration and business transformation, enhancing operational efficiency and profitability.
  • Developed high-performing regional leadership teams through structured coaching and talent pipelines, improving succession readiness and reducing key-person dependency.

Vice President, Service Division

Atlas Copco Compressors Canada
Montreal, Canada
08.2012 - 03.2017
  • P&L leadership of the Compressor Technique Service Division across Canada - service revenue growth, operational excellence, and team development, CAD$45M annual revenues.
  • Scaled Canadian service division by developing aftermarket revenue streams and expanding service contract coverage, significantly improving recurring revenue and profit margins.
  • Improved operational efficiency across service centres by implementing the Atlas Copco operational excellence framework, resulting in higher customer satisfaction and reduced cost-to-serve.
  • Grew service customer base through targeted retention, upsell, and preventive maintenance programmes, increasing contract renewal rates and reducing revenue churn.

Regional Business Line Manager - Andean Region

Atlas Copco Peruana S.A.C. & Atlas Copco Boliviana S.A.
Lima, Peru
07.2010 - 08.2012
  • P&L accountability for the Compressor Technique Service Division across Peru and Bolivia - direct sales, field service, parts distribution, and technical support, US$15M annual revenues.
  • Grew service division revenue by building direct sales team and expanding parts and services portfolio through direct and distributor channels, broadening customer base and increasing recurring aftermarket income.
  • Improved divisional profitability by restructuring cost base and implementing Atlas Copco service standards, achieving tighter margin control and enhancing operational consistency.
  • Raised customer satisfaction by establishing pricing policies and driving structured competence development across service department, strengthening retention of existing customers.

Global Product Manager - Energy Savings & Optimization Solutions

Atlas Copco Airpower NV
Antwerp, Belgium
03.2007 - 07.2010
  • Global P&L responsibility for the Energy Savings & Optimization Solutions segment - product development, pricing, market launch, and worldwide customer center enablement, €90M annual revenues.
  • Launched global energy savings solutions portfolio by translating customer needs into aftermarket products and defining go-to-market strategies, creating new revenue streams across multiple regions.
  • Defined global pricing strategy and market feasibility models through competitor benchmarking and customer ROI analysis, enhancing product positioning and commercial performance.
  • Accelerated worldwide product adoption by developing commercial training programmes and technical literature, facilitating faster market introduction and driving measurable sales uplift.

Aftermarket Marketing & Sales Manager

Atlas Copco España S.A
Madrid, Spain
05.2004 - 03.2007
  • Delivered sustainable aftermarket revenue growth by designing and executing a national sales and marketing plan, resulting in consistent above-target performance across the Spanish market.
  • Led national aftermarket sales strategy - team of 10 sales professionals, 5 service centres, €26M annual revenues.
  • Enhanced team and dealer network performance through structured coaching and sales process frameworks, driving stronger commercial execution across all regions.
  • Established national pricing policies by analysing market conditions and competitive benchmarks, enhancing margin management and ensuring pricing consistency.

Commercial & Marketing Roles (Progressive)

John Deere Iberica
Madrid, Spain
06.2001 - 05.2004
  • Advanced through Product Marketing → Regional Sales Manager → Business Development Manager across 110-dealer network in Spain and Portugal, establishing commercial foundation for 22-year industrial career.
  • Identified revenue gaps through market trend analysis and competitive intelligence across 110-dealer Iberian network, expanding new business opportunities and aligning distribution channel more commercially.
  • Exceeded regional sales targets by designing structured account plans and performance review disciplines across 12 dealers, resulting in above-target revenue performance and a replicable territory growth framework.
  • Localized John Deere's corporate materials to Spanish market conditions, enhancing customer-facing collateral and improving product positioning at point of sale.

Education

TIO 88 Diploma - Training on International Operations

Stockholm School of Economics (Atlas Copco Group Executive Programme)
Stockholm, SWEDEN
01-2021

Leadership Programme - Strategy & Execution

Smith School of Business, Queen's University, ON, Canada
Ontario, CANADA
01-2017

Executive MBA - Business Management

Tulane University - A.B. Freeman School of Business
New Orleans, USA
01-2013

Executive Master - International Business Management (MGIB)

CENTRUM Graduate Business School
Lima, PERU
01-2012

Master - Service Delivery Systems (MSDS)

Copenhagen Business School
Copenhagen, DENMARK
01-2008

Engineering - Agricultural & Construction Machinery

Universidad Politécnica De Madrid
Madrid, SPAIN
01-1999

Skills

  • P&L management
  • General management
  • Business transformation
  • M&A integration
  • Change management
  • Strategic planning
  • Go-to-market strategy
  • Operational excellence
  • Commercial excellence
  • Service and aftermarket growth
  • Leadership development
  • Multi-site operations

Languages

  • English
  • Spanish
  • French

Professional Development And Certifications

  • Resilient Leadership, 2026
  • Leading Change, 2025
  • Culturally Intelligent Leadership, 2025
  • Fearless Teams, 2024
  • Atlas Copco Commitment to Sustainable Growth, 2023
  • Managing High Potentials - Leadership Programme, 2022
  • Executive Presence on Video Conference Calls
  • Feedback & Coaching Certification, 2021

Summary

25, 10, $30M-$60M, 100

Timeline

Managing Director

Atlas Copco Group
09.2021 - Current

Managing Director, Andean Region

Atlas Copco Peruana S.A.C. & Atlas Copco Boliviana S.A.
12.2017 - 09.2021

Vice President, Service Division

Atlas Copco Compressors Canada
08.2012 - 03.2017

Regional Business Line Manager - Andean Region

Atlas Copco Peruana S.A.C. & Atlas Copco Boliviana S.A.
07.2010 - 08.2012

Global Product Manager - Energy Savings & Optimization Solutions

Atlas Copco Airpower NV
03.2007 - 07.2010

Aftermarket Marketing & Sales Manager

Atlas Copco España S.A
05.2004 - 03.2007

Commercial & Marketing Roles (Progressive)

John Deere Iberica
06.2001 - 05.2004

TIO 88 Diploma - Training on International Operations

Stockholm School of Economics (Atlas Copco Group Executive Programme)

Leadership Programme - Strategy & Execution

Smith School of Business, Queen's University, ON, Canada

Executive MBA - Business Management

Tulane University - A.B. Freeman School of Business

Executive Master - International Business Management (MGIB)

CENTRUM Graduate Business School

Master - Service Delivery Systems (MSDS)

Copenhagen Business School

Engineering - Agricultural & Construction Machinery

Universidad Politécnica De Madrid

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Vicente Trenado MartinManaging Director