VICTORIA ARNOLD
Auckland
Summary
Strategic Sales and Marketing Specialist with expertise in market research and digital marketing tactics. Proven ability to drive sales growth and enhance brand visibility through strong relationship building and effective communication. Focused on delivering results in collaborative environments, leveraging skills in strategic planning and adaptability.
Overview
25
25
years of professional experience
Work History
MARKETING MANAGER
South Auckland Motors
02.2026 - Current
- Lead marketing across Ford, Mazda, Mitsubishi, JAC and Suzuki dealerships.
- Plan and deliver integrated campaigns across social media, websites, digital advertising, EDMs and print.
- Create graphic design, photography, videography and promotional content while maintaining brand standards.
- Increased South Auckland Motors' social media following by 60% within five months through strategic content and video marketing.
- Partner with senior leadership and external agencies to deliver campaigns that drive customer engagement and vehicle sales.
KEY ACCOUNT MANAGER
Bidfood
02.2024 - 12.2025
- Manage and grow a portfolio of major B2B accounts across the foodservice and hospitality sectors.
- Develop tailored solutions to meet customer needs, negotiating pricing, rebates, and promotional support.
- Coordinate with internal stakeholders (purchasing, logistics, category managers) to ensure seamless service delivery.
- Achieved measurable sales growth through proactive call-cycle management (25+ customer visits weekly) and new account onboarding.
- Build long-term partnerships by supporting customers with menu development, events, and sampling initiatives.
RELATIONSHIP MANAGER
Heartland Bank
11.2014 - 07.2023
- Cultivated strong client relationships to enhance satisfaction and retention.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Maintained knowledge on banking products and distribution to provide optimal service support.
- Achieved goals for sale of bank products and services and exceeded performance metrics for customer service.
- Monitored customer feedback and generated reports to identify areas of i
- Facilitated workshops and seminars to educate customers on product features and benefits.
- Created and maintained databases to track customer discussions and preferences for accurate, updated records.
SALES AND MARKETING MANAGER
Bakehouse Packaging
02.2011 - 10.2014
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Executed sales promotions and marketing strategies on major social media sites to enhance brand visibility.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Built relationships with customers and community to establish long-term business growth.
EVENTS MANAGER
Spark PR & Communication
10.2008 - 12.2010
- Managed administrative logistics of events planning, event booking, and event promotions.
- Hired and cross-trained staff members for various event-specific functions and assessed employees' understanding of associated processes and procedures.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Interviewed clients to understand event scopes of work and establish budgets.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Developed and implemented successful marketing plans to generate event revenue.
- Negotiated with vendors to achieve most favorable terms.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Delivered prompt payment for event vendors, venues, staff and transportation providers.
SALES AND MARKETING EXECUTIVE
Health Support - Pharmaceutical And Medical
Auckland
04.2001 - 03.2003
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Evaluated market data to develop business strategies and marketing plans that aligned with customer needs.
- Sourced advertising opportunities for placements in press and social media, enhancing brand visibility.
- Oversaw design and production of marketing materials, including leaflets, posters, and newsletters.
- Built relationships with customers and community to promote long term business growth.
- Worked with the sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Set and achieved company defined sales goals.
- Fielded customer complaints and facilitated negotiations, effectively resolving issues to maintain customer satisfaction.
Education
Bachelor Of Education - Education
Auckland University of Technology
Auckland, AUKSkills
- Team Leadership
- Sales Superstar
- Marketing
- Growth Portfolios
- Client Relationships
- Digital marketing
- Business Development
- Customer Portfolio Management
- Client Loyalty and Satisfaction
- Financial Services
Timeline
MARKETING MANAGER
South Auckland Motors
02.2026 - Current
KEY ACCOUNT MANAGER
Bidfood
02.2024 - 12.2025
RELATIONSHIP MANAGER
Heartland Bank
11.2014 - 07.2023
SALES AND MARKETING MANAGER
Bakehouse Packaging
02.2011 - 10.2014
EVENTS MANAGER
Spark PR & Communication
10.2008 - 12.2010
SALES AND MARKETING EXECUTIVE
Health Support - Pharmaceutical And Medical
04.2001 - 03.2003
Bachelor Of Education - Education
Auckland University of Technology