Victoria Cropp
Cambridge,WKO
Summary
Experienced, Dedicated and results-driven. Director and Founder of a successful small marketing agency in New Zealand. An Agency Account Manager with years of experience in cultivating and managing client relationships and delivering successful marketing campaigns. Adept at understanding client needs, leading cross-functional teams, and achieving revenue growth. Strong communicator and collaborator with a passion for delivering exceptional service.
Seeking a challenging leadership role where I can leverage my expertise in marketing, team and account management, and business development to drive growth and success for a dynamic organisation.
Overview
3
3
years of professional experience
Work History
Director and Founder
Gem Marketing
12.2020 - Current
- Founded and established Gem Marketing from the ground up, transforming it into a thriving and reputable small agency and team structure.
- Developed and executed marketing strategies for a diverse portfolio of clients, consistently achieving or exceeding their marketing goals and objectives.
- Led a team of contracted marketing professionals and talented creatives, fostering a collaborative and results-oriented work environment.
- Secured and managed client relationships, serving as the primary point of contact and exceeding client expectations through effective communication and outstanding service.
- Implemented data-driven decision-making processes, resulting in a positive increase in ROI for clients. But also making sure we adapt with the times and are consistently improving.
- Diversified service offerings to meet client demands, including Strategy (Digital marketing, Media, Project management, SEO, Paid advertising). Creative (Web dev and Design, content creation, Branding and graphic design) Communications (Social media marketing, management and email marketing)
- Managed agency finances, including budgeting, forecasting, and profit and loss analysis, ensuring sustainable growth and profitability.
- Continuously stayed updated with industry trends and emerging technologies to provide clients with innovative solutions and maintain a competitive edge.
- Established strong partnerships with customers and other businesses to allow for collaboration and more significant opportunities for growth.
- Cultivated team culture of innovation and collaboration.
Agency Account Manager
King St Advertising
01.2022 - Current
- Develop and maintain strong client relationships, serving as the primary point of contact for client communication.
- Collaborate with clients to define marketing objectives, strategies, and budgets, ensuring alignment with their business goals.
- Lead cross-functional teams including designers, media, copywriters, and digital marketing specialists to execute integrated marketing campaigns.
- Monitor campaign performance, analyse data, and provide actionable insights to clients, achieving a greater increase in ROI for clients.
- Effectively manage project timelines and budgets, ensuring all deliverables are completed on time and within scope.
- Generate new business opportunities through networking and developing relationships.
- Prepare and deliver client presentations and reports to showcase campaign results and propose strategies for improvement.
- and of course, I always stay current with industry trends and emerging technologies to provide clients with innovative solutions.
Marketing Coordinator (Contract)
New Zealand Thoroughbred Racing Inc
04.2021 - Current
Sport Marketing Consultant (Contract)
Waddell+Associates
08.2020 - Current
Education
Bachelor of Health, Sport And Human Performance - Marketing And Sport And Exercise Science
University of Waikato
Hamilton, NZ11.2020
Bachelor of Science - Marketing And Sport And Exercise Science
University of Otago
Dunedin, NZ11.2019
NCEA Level 3 -
St Peters School
Cambridge, NZ12.2015
Skills
- Marketing Strategy Development and Execution Strategic Thinker
- Cross-Functional Team Leadership and Management
- Client Relationship Management
- Business Development and Sales
- Data Analysis and Reporting, communication
- Presentation and great communication skills
- Budgeting and Financial Analysis and Management
- Problem-Solving
- Project Management
- Great Organisational Skills
- Operational Efficiency
- Marketing Expertise Analytical, Logical, Data-Driven Decision-Maker
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
- Industry Trends Marketing Automation Tools
- Time Management, Crisis Management and Negotiation Skills
- Adaptability Always Focused and Prepared for any challenge ahead
In addition to these skills, I have a passion for client success, a commitment to delivering an exceptional service, and a drive for continuous learning and improvement in the ever-changing world of marketing and advertising
Hobbies outside of work
- Exercise and outdoor activities
- Water and Snow Skiing
- Mountain Biking
- Horse Racing
- Tennis
- Camping
About me:
- Family and Friends are very important to me
- Highly motivated and driven
- Born and bred on a beautiful farm in Cambridge, New Zealand
Additional Information
Please get in contact for more information.
References: Available upon request.
Timeline
Agency Account Manager
King St Advertising
01.2022 - Current
Marketing Coordinator (Contract)
New Zealand Thoroughbred Racing Inc
04.2021 - Current
Director and Founder
Gem Marketing
12.2020 - Current
Sport Marketing Consultant (Contract)
Waddell+Associates
08.2020 - Current
Bachelor of Health, Sport And Human Performance - Marketing And Sport And Exercise Science
University of Waikato
Bachelor of Science - Marketing And Sport And Exercise Science
University of Otago
NCEA Level 3 -
St Peters School
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