Victoria O'Brien

With a five-year background in high-end retail, I've honed my customer-centric approach, developing strong interpersonal skills and a deep understanding of consumer behaviour. I recently graduated with a Bachelor's degree in Marketing and Management from the University of Otago, eager to apply and expand my multifaceted skill set in the dynamic field of marketing.

Throughout my studies, I actively participated in collaborative projects, notably contributing to a marketing research proposal for Salmond College in Otago. As part of a three-person team, we conducted an in-depth analysis to identify Salmond College's unique selling points from past residents' perspectives. Our comprehensive report included strategic collateral recommendations and campaign suggestions, enhancing my research and analytical capabilities while emphasising my commitment to delivering actionable insights for effective marketing strategies.

Leadership roles as head of events and house captain during my final school year showcased my project management skills and ability to lead teams successfully. Alongside academic achievements, my passion lies in the creative realms of marketing, particularly in content generation, fashion, and art. Dedicated to staying abreast of industry trends, my intrinsic creativity positions me as an asset in devising innovative marketing strategies that resonate with targeted consumers.

Excited to launch my marketing career aligned with my passion for creativity, content generation, fashion, and art, I am confident in bringing a fresh perspective and making meaningful contributions to your dynamic marketing team.