Rumali Wickramarathne
Pakuranga,AUK
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 7+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
Work History
Marketing Consultant
Mahagedara Enterprise
07.2021 - 01.2023
- Boosted sales revenue through the implementation of innovative promotional strategies and events.
- Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
- Provided expert guidance on branding strategy to establish consistent messaging across all platforms and touchpoints.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
Marketing Manager
ZOOZ.LK
08.2020 - 05.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Strategic Relationships - Assistant Manager
Niwadu Deals.LK
09.2019 - 09.2020
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Maintained a clean, safe, and organized store environment to enhance the customer experience.
- Developed strong working relationships with staff, fostering a positive work environment.
- Monitored cash intake and deposit records, increasing accuracy, and reducing discrepancies.
Assistant Sales and Marketing Manager
Hemroc Engineering Pvt Ltd
09.2017 - 08.2019
- Leveraged data analytics tools to monitor campaign performance, making necessary adjustments for optimal results.
- Analyzed market trends, identifying opportunities for product expansion and increased sales.
- Negotiated contracts with suppliers to secure favorable terms that maximized profitability while maintaining quality standards.
- Increased sales revenue by strategizing and implementing effective marketing campaigns.
Picker Packer
Hellers
10.2023 - 07.2024
- Enhanced order accuracy by carefully picking and packing items per customer specifications.
- Printed labels, packaged boxes, and loaded into outbound containers.
- Pulled orders quickly to maintain demanding productivity goals.
- Took on extra hours and shifts during busy periods to meet tight shipping deadlines.
Digital Marketing Executive
The Seafood Factory Pvt Ltd The Manhattan Fish Ma
11.2016 - 08.2017
- Planned and executed web, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, content distribution, email marketing, and trackbacks.
- Optimized landing pages for improved conversion rates, utilizing user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
Education
Master of Digital Business - Marketing/ Digital Marketing/ Management
Eastern Institute of Technology
Auckland, NZ07.2024
Bachelor of Science - Business Management
Northumbria University
United Kindom11.2017
Higher National Diploma - Software Development
Pearsons
United Kindom03.2015
Skills
- Team Leadership
- Time Management
- Verbal and written communication
- Staff Training and Development
- Strategic Planning
- Customer Relationship Management (CRM)
- Schedule Preparation
- Product Packaging
- Order Picking
- Marketing
- Negotiation
- Business Development
Languages
english
Full Professional
Sinhalese
Native or Bilingual
Timeline
Picker Packer
Hellers
10.2023 - 07.2024
Marketing Consultant
Mahagedara Enterprise
07.2021 - 01.2023
Marketing Manager
ZOOZ.LK
08.2020 - 05.2021
Strategic Relationships - Assistant Manager
Niwadu Deals.LK
09.2019 - 09.2020
Assistant Sales and Marketing Manager
Hemroc Engineering Pvt Ltd
09.2017 - 08.2019
Digital Marketing Executive
The Seafood Factory Pvt Ltd The Manhattan Fish Ma
11.2016 - 08.2017
Master of Digital Business - Marketing/ Digital Marketing/ Management
Eastern Institute of Technology
Bachelor of Science - Business Management
Northumbria University
Higher National Diploma - Software Development
Pearsons
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