Vidushi Sawhney

• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Streamlined communication processes, leading to improved collaboration between departments.
• Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
• Boosted lead generation through the creation of engaging content for social media platforms.
• Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Onboarded new team members and coached personnel in marketing tasks.
• Streamlined event management processes, facilitating successful trade shows and industry conferences.
• Leveraged social media analytics to guide content creation, driving increased follower engagement.
• Designed and distributed marketing collateral, supporting sales team efforts and enhancing brand recognition.
• Increased lead generation with creation and implementation of innovative email marketing campaigns.
• Boosted online engagement by optimizing website content for SEO.
• Tracked key metrics and developed spreadsheets and data models.

• Participated in weekly meetings with management to discuss updates, challenges, successes, and opportunities within the Client Servicing Department.
• Streamlined processes for account opening, transfers, and maintenance, improving overall efficiency in client servicing.
• Maintained thorough documentation for all client interactions, facilitating effective communication among team members.
• Initiated process improvements that enhanced overall operational efficiency within the Client Care Specialist team.
• Enhanced client satisfaction by providing efficient and accurate retirement services support.
• Assisted sales teams in closing deals by showcasing product functionality and addressing potential concerns during client presentations.

Auckland

• Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
• Boosted sales in assigned territory by developing and maintaining strong relationships with key clients.
• Maintained a thorough understanding of industry trends and market dynamics, enabling informed decision-making regarding sales strategies.
• Utilized CRM software effectively to track leads, manage contacts, and monitor progress against goals regularly.
• Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
• Expanded client base through effective prospecting, cold calling, and networking events.
• Implemented innovative sales techniques that led to increased revenue generation from existing accounts.
• Delivered exceptional post-sales support by ensuring client inquiries were addressed quickly while maintaining regular communication.
• Developed and implemented targeted sales strategy for maximizing market penetration, leading to significant growth in customer base.
• Enhanced product knowledge across territory with comprehensive training sessions, improving sales team confidence and effectiveness.
• Developed comprehensive reports on sales activities and results, providing actionable insights to inform strategic decisions.
• Gathered and analyzed customer feedback to guide future product development and improve customer satisfaction.
• Negotiated favorable terms in sales agreements, ensuring profitability and long-term client partnerships.

• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Optimized website content for improved search engine rankings and increased web traffic.
• Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Established brand guidelines to ensure consistency across all marketing materials and communications.
• Executed email marketing campaigns to nurture leads and convert prospects into customers.
• Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.