Vikash Kumar Goel
Digital Marketing Professional, Adobe Campaign
Bengaluru,KA
Summary
A Certified Digital Marketing Professional with technical expertise in Campaign design, solution, and development. 7 years’ experience in Campaign Management tools including Adobe Campaign, Adobe Campaign Standard, IBM Marketing Cloud, and Unica Campaign Suite. Worked on integration with other tools like MS Dynamics, Adobe Experience Manager, Adobe Analytics, Adobe Audience Manager, Adobe Experience Platform and Journey Orchestration etc. A confident clint facing roles for all the projects including 2 years onsite at the US. Also, a certified PMI-PMP manager and Agile Practitioner. A domain expert across varied domains including utilities, mortgage, publishing, healthcare, postal, and airlines.
Overview
8
8
Certifications
4
4
years of post-secondary education
10
10
years of professional experience
Work History
Architect/Manager
Innovapost/Infosys
Bengaluru, KA
07.2020 - Current
- The project is about developing the campaigns, email templates using Adobe Campaign Classic Responsibility Designing the solution for campaign requirements.
- Overseeing the development of a very complex email template with in a very limited timeframe.
- Implementing Accessibility in Emails.
- Solution for Re-marketing campaigns using AA- AC integration.
- Managing the project wrt staffing, budgeting, delivery etc.
- Created and updated project cost analysis spreadsheets.
- Client appreciation for quick throughput and efficient design.
Architect/Lead
Movement Mortgage/Infosys
Bangalore, KARNATAKA
10.2019 - Current
- The project is about migrating the campaigns and email templates from an existing marketing tool to Adobe Campaign standard Responsibility Architecting the solution for client’s marketing campaigns.
- Assisted Scrum Master with Sprint ceremonies.
- Integration with MS Dynamics, AEM, AA, Azure Blob and S3.
- Consulted with clients to determine functional requirements of new Campaigns.
- Lead a team of 10 members.
- Leading the development of more than 25 campaigns.
- Developed team communications and information for meetings.
- Used the latest available feature from ACS like External API.
- Responsible for optimization of solution using best features available in ACS.
- Created new and innovative approaches to problems and discussed strategies with project managers.
- Planned and led professional development reviews.
- Received Insta Award for contribution in the project.
Sr. Developer/Lead
Gulf Power/Infosys
Bangalore, KARNATAKA
08.2019 - 10.2019
- The project is about developing the campaigns, email templates and maintaining the existing campaign workflows in Adobe campaign Classic.
- Responsibility Designing the workflow solution.
- Developing campaign Workflows and Technical workflows.
- Carried out day-day-day duties accurately and efficiently.
Sr. Developer/ Onshore Lead/Offshore Lead
FPL/Cognizant
Miami, Florida
07.2016 - 07.2019
- The project is about developing the campaigns, email templates and maintaining the existing campaign flowcharts.
- Responsibility Leading a team of 10 plus members.
- Assisting Scrum Master with Scrum ceremonies.
- POC on migration from Unica Campaign to Adobe Campaign.
- Responsible for leading development of more than 50 campaigns and giving support to existing campaigns.
- Email templates migration/development in Silverpop.
- Worked on POC of any new features.
- Unica Admin roles like user creation, Audience creation etc.
- Deployment of Flowcharts into higher environments.
- Involved in analysis and comprehending the requirements.
- Collected requirements from different teams in F2F meeting at client locations.
- Worked with product owners to understand needs and provide excellent service.
- Client appreciation for performance and timely delivery.
- Guided the automation testing team in automation of functional and performance testing.
- Guided the DevOps team for developing CI/CD solution.
- "Associate of the Quarter” award.
Developer/Lead
Express-Scripts/Cognizant
Bangalore, KARNATAKA
03.2014 - 06.2016
- The project was about development of new campaigns and enhancing existing campaigns.
- These campaigns targets were patients, pharmacies, and doctors.
- Responsibility Responsible for developing flowcharts and giving support to existing campaigns.
- Always entrusted with the responsibility of working on complex requirements.
- Leading the effort for redesigning existing 27 campaigns in native Unica ways.
- Involved in mentoring/leading the junior associates.
- Star performer of the year” award from Client Going Extra Mile Award.
- Client appreciation for performance and timely delivery.
- Onsite appreciation for performance and timely delivery.
- Technologies used are IBM Unica Campaign, IBM Marketing Operation, eMessage, Teradata
Developer
Dow Jones/Infosys
Chennai, Tamil Nadu
04.2012 - 01.2014
- A migration from existing MF platform to Java.
- A is subscribers management system where customers can self-serve their accounts.
- Responsibility I was associated to a module called ‘Customer Center’.
- I was mostly involved in coding and UI changes and defect fixing.
- I have worked mostly in JS and Core Java.
- Technology JavaScript, Core Java, HTML,Spring
- Received appreciations from project leads and Onsite for showing consistency and taking up responsibility in other modules too.
Developer
Emirates/Infosys
Chennai, Tamil Nadu
03.2011 - 03.2012
- Development of a booking application which eases tour planning.
- Offered variety of services on tour, so this application was maintained those services and prepare an itinerary and do the booking.
- It also facilitates Flights booking.
- I was associated to a module called ‘packages booking’.
- I was mostly involved in Java coding and UI changes and defect fixing.
- Technology Core Java, HTML
- “SPOT Award” received in 2012-2013 for outstanding performance.
Education
Bachelor's of Engineering - Information Technology
School Of Information Technology
Kolkata 06.2006 - 05.2010
Skills
Marketing Tool: Adobe Campaign Standard, Adobe Campaign Classic, IBM Unica Campaign, IBM Marketing Cloud (SilverPop), Adobe Experience Platform, AAMundefined
Accomplishments
- Infosys Global Agile Practitioner
- Adobe Campaign Ninja 1 & 2 winner
- Infosys Skill tagged Digital Marketing Professional
Certification
PMI-PMP
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Additional Resposibilities
- Request for Proposal response deck writing.
- Staffing and Cost estimation, Scope definition and timeline derivation for new projects.
- Worked on solution for Adobe Summit 2020 to be presented by Infosys.
- (ACS-MSCRM dynamic offer on POS).
- POC building on AEP (Alexa with AEP- Voice Banking).
- Recruitment of candidates for Adobe Campaign Practice.
Quote
Judge a man by his questions rather than his answers.
Voltaire
Hobbies
Travel
Timeline
Adobe Certified Expert- Adobe Campaign Standard Developer.
06-2021
Adobe Certified Expert- Adobe Campaign Standard BP.
01-2021
PMI-PMP
12-2020
Adobe Certified Expert- Adobe Campaign Classic BP.
11-2020
Architect/Manager
Innovapost/Infosys
07.2020 - Current
Adobe Experience Platform- Qualified.
06-2020
Architect/Lead
Movement Mortgage/Infosys
10.2019 - Current
Sr. Developer/Lead
Gulf Power/Infosys
08.2019 - 10.2019
Adobe Certified Expert- Campaign Developer.
01-2019
Watson Campaign Automation-Technical Specialist.
12-2018
IBM Unica Campaign Certified.
06-2017
Sr. Developer/ Onshore Lead/Offshore Lead
FPL/Cognizant
07.2016 - 07.2019
Developer/Lead
Express-Scripts/Cognizant
03.2014 - 06.2016
Developer
Dow Jones/Infosys
04.2012 - 01.2014
Developer
Emirates/Infosys
03.2011 - 03.2012
Bachelor's of Engineering - Information Technology
School Of Information Technology
06.2006 - 05.2010
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