Vivienne Merito
Waterview,Auckland
Summary
Strategic thinker with extensive marketing and communications experience within tertiary, corporate, government and community sectors. Values based leader with a deep understanding of kaupapa and tikanga Māori, bringing a blend of cultural depth and commercial savvy to an organisation.
Overview
17
17
years of professional experience
Work History
Director Marketing and Communications
Unitec Institute Of Technology
, Auckland
01.2019 - Current
- Spearhead marketing and communications for Unitec, one of New Zealand's largest ITPs
- Lead a team of 20 staff covering domestic and international recruitment, brand and digital marketing, marketing insights, events and internal and external communications
- Already achieved 2021 year-end EFTS (equivalent full-time student) targets following a 360 degree revamp of the organisation's brand and digital advertising and refocussing international sales efforts to onshore opportunities, following border closures.
National Lead - Brand And Recruitment
Te Wānanga O Aotearoa
Te Awamutu
04.2015 - 12.2018
- Senior strategic role within Te Wānanga o Aotearoa
- Managing the national brand and recruitment teams tasked to deliver marketing strategies, strategic brand and marketing projects, research capability, organisational recruitment strategies and sponsorships
- Leading the collaboration with a number of internal stakeholders at both a national and regional level and managing key marketing, agency and supplier relationships
- Developing and driving strategies to achieve organisational enrolment targets with a particular focus on digital channels
Marketing And Communications Manager, Priority Groups
Unitec
Auckland
12.2012 - 03.2015
- Leading the institution’s marketing and communications for Māori and Pacific students and communities
- Planning and implementation of the recruitment, retention and completion strategies for Māori and Pacific
- Strong focus on stakeholder and relationship management with a range of internal and external stakeholders to achieve marketing goals and objectives and contributing to Unitec’s Māori and Pacific Success Strategies
Marketing And Communications Manager
Ririki (Charity)
Auckland
01.2012 - 12.2012
- Media and communications planning, development and implementation
- Digital strategy planning and the management of Ririki’s website, ePānui, Twitter and Facebook pages
Marketing Communications Manager - AIA New Zealand
AIA New Zealand
Auckland
07.2006 - 10.2012
- Marketing strategy planning, development and implementation for promotional campaigns, advertising, direct marketing, online marketing, sales promotions and sponsorships
- Brand management including the development and management of two full rebrands across the organisation incorporating every aspect of the marketing mix
- Management of the company’s communications functions including corporate communications, internal communications, key adviser communications and collateral development
- Issues management, crisis management and media liaison, including all
communications during the global financial crisis - Sponsorship and event management
- Staff and supplier management
Education
Bachelor Of Management Studies - Marketing And Public Relations
University Of Waikato
Hamilton1995
Te Aupikitanga O Te Reo Kairangi - Te Reo Māori
Te Wānanga O Aotearoa
Hamilton2017
undefined
Iwi Affliations
Ngāti Pūkeko, Ngāti AwaSkills
- Marketing planning and strategy
- Brand management
- Advertising and digital strategy
- Communications expertise
- Sponsorship and events
- Market insights and understanding
- Team leadership and staff management
- Stakeholder relationship building
- Key decision making
- Reporting and budgeting
- Cultural affinity
Timeline
Director Marketing and Communications
Unitec Institute Of Technology
01.2019 - Current
National Lead - Brand And Recruitment
Te Wānanga O Aotearoa
04.2015 - 12.2018
Marketing And Communications Manager, Priority Groups
Unitec
12.2012 - 03.2015
Marketing And Communications Manager
Ririki (Charity)
01.2012 - 12.2012
Marketing Communications Manager - AIA New Zealand
AIA New Zealand
07.2006 - 10.2012
Bachelor Of Management Studies - Marketing And Public Relations
University Of Waikato
Te Aupikitanga O Te Reo Kairangi - Te Reo Māori
Te Wānanga O Aotearoa
undefined
Iwi Affliations
Similar Profiles
RENU THAKURRENU THAKUR
International Student Connector at Unitec Institute Of TechnologyInternational Student Connector at Unitec Institute Of Technology
Santino SaciidSantino Saciid
Human Resource Administrator at Unitec Institute Of TechnologyHuman Resource Administrator at Unitec Institute Of Technology
Irene WuIrene Wu
Student Council Member at Unitec Institute Of TechnologyStudent Council Member at Unitec Institute Of Technology