Travel
Wanli Chen
Hospitality Management & Digital Business
Chatswood,Auckland
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing the solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Marketing and Customer Support
Atomy New Zealand Limited
Auckland, Region
2022.01 - Current
- Manage the company's social media accounts, ensuring an effective online presence.
- Develop marketing plans and execute activities to promote products and programs.
- Design and analyse the effectiveness of communications and marketing campaigns.
- Respond promptly to customer inquiries, ensuring high levels of customer satisfaction.
- Organise monthly offline events management, ensuring successful execution and engagement.
Marketing Intern
Easi Delivery Limited
Auckland, New Zealand
02.2021 - 05.2021
- Wrote interesting copy with eye for current trends and viral potential.
- Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
- Supported marketing executives with social media video shooting tasks, consistently taking initiative to increase productivity and knowledge.
- Met all deadlines, exceeding expectations and effectively rolling out social media campaign.
- Contributed to mock-ups and social media content.
Operations Manager
China International Travel Service (NZ) Ltd
Auckland, NZ
01.2017 - 01.2020
- Consistently maintain superior levels of customer service while resolving escalated issues with empathy and understanding.
- Continually exceed expectations for sales and revenue target KPIs responsibilities.
- Oversee tour operations including reservations for hotels, attractions, tours, vehicles, and other services.
- Perform targeted market research to implement promotions to increase brand awareness and product optimisation.
- Develop stakeholder relations with suppliers, hotel staff, attractions, coach operators, and restaurants.
- Manage staff operations involving recruitment, training, performance assessments.
- Design personalize itinerary for VIP groups client.
Senior Operation
Pacific Delight Travel & Tour
Auckland, NZ
01.2015 - 01.2017
- Utilized in-depth market research to guide marketing decisions on holidays, promotions, brochures, and optimized web content.
- Participate a B2B booking system development and maintenance phase.
- Established targets for tour bookings and hotel reservations to meet quarterly and annual objectives.
- Implement Email marketing strategy.
- Eased team transitions and new employee orientation through effective training and development.
- Interacted well with suppliers and customers to build connections and nurture relationships.
- Developed and implemented high-quality work environment as measured through employee satisfaction ratings.
- Supervised with marketing strategy creation and advertising initiatives to better promote facility to public.
- Improved brand awareness by monitoring all marketing campaigns and fostering membership acquisitions and business development.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Education
Post Graduate Diploma - Digital Business
Eastern Institute of Technology
Auckland, New Zealand 08.2020 - 07.2021
Graduate Diploma - Hospitality Management
Wellington Institute of Technology
Wellington, New Zealand 07.2014 - 06.2015
Skills
Marketing and advertising
Interests
Timeline
Marketing and Customer Support
Atomy New Zealand Limited
2022.01 - Current
Marketing Intern
Easi Delivery Limited
02.2021 - 05.2021
Post Graduate Diploma - Digital Business
Eastern Institute of Technology
08.2020 - 07.2021
Operations Manager
China International Travel Service (NZ) Ltd
01.2017 - 01.2020
Senior Operation
Pacific Delight Travel & Tour
01.2015 - 01.2017
Graduate Diploma - Hospitality Management
Wellington Institute of Technology
07.2014 - 06.2015
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