Warren Catley

June 2020 – June 2025
D.M.O Solutions Limited - Solutions Sales Specialist AU and NZ – Cloud PLM and production software systems

3DEXPERIENCE Application Platform and NZ Sales Manager SOLIDWORKS – Dassault Systemes VAR Partner, Auckland, New Zealand
·IQMS Manufacturing ERP was acquired by Dassault Systemes in 2019 to be incorporated into their 3DEXPERIENCE Cloud Platform PLM Suite, and I was appointed as Sales Solutions Specialist for AU, NZ and Asia.
· Since that time, we have sold and implemented many systems, and I have personally won awards for sales achievement.
· I have led and presented many solutions in both Australia and New Zealand at senior boardroom level outlining Simulation and CAD modelling (ModSim) in Plastics Moldflow and Simulation in Consumer-Packaged Goods - Retail using the range of 3D Modelling and Simulation software from Dassault Systemes.
• Solid understanding of modern PLM systems role in modern manufacturing environments.

· Very recently I was given a secondary role within the VAR as Sales Manager of the SOLIDWORKS CAD Sales Team which was under performing. I have lifted their performance.

• Built rapport with customers and assessed needs to make product recommendations and upsell.
• Educated customers about product features and benefits to aid in selecting best options for each individuals' needs.
• Built strong client relationships through consistent communication and effective problem solving.
• Provided first-rate service to all customers and potential customers.
• Followed up with customers after completed sales to assess satisfaction and resolve technical or service concerns.
• Boosted customer satisfaction by providing exceptional product knowledge and tailored recommendations.
• Provided ongoing support to existing clients, maintaining a high level of satisfaction and encouraging repeat business.
• Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
• Exceeded sales targets by consistently meeting and surpassing monthly quotas.
• Implemented CRM tools to track client interactions, optimizing follow-up procedures for better results.
• Demonstrated product features, answered questions and persuasively overcame objections.
• Drafted, finalized and submitted paperwork to complete sales.
• Increased sales revenue by developing and implementing strategic sales plans.
• Adapted selling approach based on each customer''s unique needs/preferences; tailoring product offerings accordingly.
• Delivered engaging sales presentations, effectively communicating the value of products and services to prospective clients.
• Collaborated with cross-functional teams to deliver comprehensive solutions for clients'' needs.
• Stayed current on industry trends by attending workshops, seminars, reading trade publications; applying newly acquired knowledge into daily activities.
• Expanded customer base with targeted prospecting and lead generation efforts.
• Developed custom proposals for high-value prospects, successfully closing major deals.
• Coached junior sales team members on best practices, contributing to their professional development and overall success.

• Short stint interrupted by Covid

• DataSuite middleware bridge between CAD and ERP was a new product developed by Central Innovations in-house applications development team. It was a SQL based middleware bridge application moving and translating data between ERP and other systems – namely CAD, PDM and CRM as well as some PLM systems. It has a major integration to Solidworks/PDM and many ERP systems and is being integrated to other CAD, PDM and PLM systems such as Autodesk Inventor, PTC Windchill and Siemens Team centre.

• Company Overview: https://kritiwebstudio.co.nz/
• Activities - Web and Digital marketing.
• Kriti is a boutique SEO agency and Google partner. The primary emphasis is on Adwords management, Social Media management and SEO marketing activities for client companies.
• Progress is gaining momentum and the acquisition of some higher branded logos have been my key successes. This will accelerate in the second half of 2018.

• The products in my portfolio were the cloud-based suite from MYOB Enterprise division. These are tier 2 offerings in cloud-based ERP and HR/Payroll. Sales of Services, including training and implementation.
• Key Achievements: Significant sales to large well known corporate organisations. ERP sales cycles can be very long but I was presented with opportunities that I was able to close. Helm was recognised as MYOB Advanced Business Partner of the Year 2016 due to my sales and my largest sale is the most lucrative one for any MYOB Advanced reseller in NZ. All were identified, strategy design and execution, management and commercials completed by me exclusively. I am on target levels for sales for the March quarter and was so after the 1st period of the quarter. MYOB have a stable of HR and Payroll products. I sold these into large corporate and government organisations in the mid North Island.

• Two contracting roles; mVentory Limited and Castleford Media Limited. These contracting roles were to maintain cashflow while I sought a permanent career opportunity. mVentory is a mobile app-based e-commerce extension to Magento and Castleford Media is a large Digital Agency based in Auckland CBD.

• NetSuite Cloud based ERP product. Permanent role
• I was approached by a recruitment company in Australia for this role. This was a mixed sales role for NetSuite cloud based ERP operating within the ERP Pillar of Fusion5. The role was a mixture of BD and Demand Gen work for a senior sales person. The consensus of feedback was that I executed the role with distinction and therefore I was bitterly disappointed and surprised to not being offered a permanent senior sales role with the company. Rebecca Tohill the MD provided excellent references for me nevertheless.
• Key Achievements: Sale of NetSuite licenses, consultancy and support agreement completed within the first month of my commencing. Fusion 5 had unsuccessfully bid on this business in the past but I was able to leverage my network to change the outcome.
• Shortlisting in a large number of new business opportunities for the company as a result of my professional network and high activity.

• Contract role
• These roles were a deviation from enterprise business applications products and I deliberately chose them for the experience in bespoke mobile app development with the largest mobile app development house at the time.
• Key Aspects of the Role: Bespoke Mobile App development engagements with Large Government, Banks, Insurance and Corporate Entities (Fonterra).
• Target decision makers: CIO’s, CFOs and Directors in Corporate and Government accounts. Facilitating the introducing of strategic and capability presentations of bespoke Mobile App development and deployment.
• Full end to end solution selling; identify, design, engage, demonstrate and contract negotiation.
• The Role was interrupted as I was directly approached by a recruitment consultancy for a role with a medium sized business applications company, Fusion5 – see previous role.

• ICT and infrastructure. Contract role
• Sales of ICT projects to ME customers, Cloud hosting to mid-tier corporates. Sales of contracts for Managed Services. Sales of Hardware, Infrastructure and Networking products
• Key achievement: New Managed Services contract for the highest revenue earner for the company.

• Contract role
• Sales of Dynamics AX and Dynamics CRM to large scale corporates, government and manufacturers. Asset management, MRP, MRP2 and Enterprise PSA solutions.
• Sales of Microsoft stack of products and services.
• Key Achievement: Large manufacturing system to a Bus and Coach manufacturer in the BOP and a win against EpiCor ERP. I achieved many engagements with large enterprise, retail and manufacturing clients.

• Contract role
• Sales of Nimbus ERP software and consulting services to large and mid-range contracting and service companies.
• Key achievement: I exceeded budget two fiscal years being the only sales person to have done this. The company experienced financial problems soon after my commencement and all sales staff were offered commission only roles. I had quickly developed a full pipe and therefore stayed on whereas all the other sales staff left. I went on to achieve commission income on sales in excess of $200K for the next year and it was on this basis that I was able to achieve my next role in sales of Dynamics AX and CRM which was a career move forward due to the prestige of the products.
• I received a reference from the then MD that I was the only sales person he had ever worked with who had personally saved a company from severe downsizing or worse. This was in part due to the turnaround in sales I was responsible for.

• Contract role
• Sales of Abel Software to manufacturers and warehouse and distribution companies.
• I started with Abel as a three person organization and assisted with the growth to 11 people. The sales I introduced were based on concept and vision as the client base was quite small when I first started and leveraging reference sites was difficult.
• Key Achievements: Many closures of new business and the addition of new logos and many of their reference sites are sales that were identified, prospected, presented and closed by me.