William Zhu
Marketing And Development
Auckland,AUK
Summary
I am currently under fulltime employment as a member of the King’s College Independent School’s Marketing and Development team. I work very closely with a small team of specialists in order to plan, organise, and deliver key projects and organisational objectives. I have worked on a broad range of projects ranging from fundraising and event management to stakeholder engagement and copywriting. I believe I bring with me a holistic understanding of the marketing mix and will be able to provide value across several different perspectives. I enjoy working in a collaborative and fast-paced environment tackling unique challenges and objectives.
Overview
2
2
Languages
10
10
years of post-secondary education
6
6
years of professional experience
Work History
Stakeholder Advisor
King's College
Auckland
02.2019 - Current
- Establish, collaborate and nurture internal and external stakeholders to create strong working relationships.
- Manage stakeholder databases and prepare communications to stakeholders and respond to stakeholder enquiries.
- Monitor engagement activities and provide advice on uptake and impacts, and make recommendations for adjustments.
- Plan, organise and execute events of varying sizes in support of stakeholder and marketing objectives.
Marketing Coordinator
King's College
Auckland
04.2016 - 01.2019
- Supporting the ongoing activities of the Marketing and Development team at King's College.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Planned events, including trade shows and vendor fairs, for clients and partners to attend.
- Revitalised and maintained web content with new and interesting content.
Digital Marketing Consultant
Muscle Chow
Auckland
11.2015 - 12.2015
- Assisted in the creation of the digital advertising space specifically through targeted adverts with Google Adwords and Analytics.
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
Security Officer
Global Security
Auckland
10.2014 - 12.2015
- Certified guard by the Private Security Personnel Licensing Authority.
- Trained in loss prevention and deescalation of volatile situations.
Education
BCom/BSc - Marketing, Management And Psychology
02.2011 - 12.2015
Completed a Summer Research Scholarship Programme between 2014 - 2015
High School Diploma -
01.2006 - 12.2010
CIE certificate
Skills
Stakeholder relationship management
Timeline
Stakeholder Advisor - King's College
02.2019 - Current
Marketing Coordinator - King's College
04.2016 - 01.2019
Digital Marketing Consultant - Muscle Chow
11.2015 - 12.2015
Security Officer - Global Security
10.2014 - 12.2015
University Of Auckland - BCom/BSc, Marketing, Management And Psychology
02.2011 - 12.2015
Auckland Grammar School - High School Diploma,
01.2006 - 12.2010
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