Xiaoli Ma

CHINT (SHA: 601877) is a global leading smart energy solutions provider. Its energy business covers more than 140 countries and regions. Company Scale: 50,000 staff. https://www.chintglobal.com

- Worked in the Overseas Department of CHINT HQ, managed the budget of marketing projects, and organized bidding projects with an amount of NZD 300,000 per year.
- Established Marketo (Adobe MA) for CHINT HQ, implemented the localization strategy, and promoted the training and application of Marketo to over 10 CHINT subsidiaries.
- Designed the B2B client's conversion journey, integrated Marketo with global websites, social media platforms, Microsoft D365 CRM system, and a data dashboard under the data compliance.
- Professionally conducted Marketo multi-segment precision marketing campaigns, doubling the subscribers compared to 2022. Achieved an average open rate of over 30%, driving 2000 channel leads conversion.
- Led the Go CHINT Electrician APP development project in Indonesia. Conducted through user research, competitor analysis, and business design with the CHINT Indonesia marcom team, and IT team.
- Customized the conference itinerary App for the 2023 CHINT Global Marketing Forum (CIMF), providing a digital experience for 400 core distributors from 60 countries.
- Provided support for CHINT APAC business countries' sales team, including roadshows, exhibitions, and retailer promotions to enhance brand exposure.

MyMRO was a subsidiary of Grainger, a US listed company. Grainger China completed the MBO and changed its organization name from “Grainger China” to “MyMRO” during my tenure. Company Scale: 800 staff. https://www.mymro.cn

- Acted as a temporary Marketing team leader for 5 months, responsible for annual budget and team management of the Marketing Department, formulated annual marketing plan.
- Upgraded the corporate brand asset, core values, culture content, product catalogs during the company's transition to an MBO; and establishment of PR resources.
- Handled events from innovative booth design, venue and construction coordination, participated as an exhibitor in the China International Import Expo (CIIE) and China International Industry Fair, managed booth areas exceeding 200 square meters, ensuring their successful execution and ROI.
- Leveraging company's channel distributor attribution, developed a channel promotion plan, recruiting multiple brands, such as, Stanley, Siemens, Honeywell, Crownwell to paid participation,
- Independently planned the company's promotional videos, closely coordinated with vendors on productions to ensure all works were done.

NürnbergMesse China is the subsidiary of Germany NürnbergMesse Group. The company creates a B2B exhibition platform to conduct trade activities. Company Scale: 50 staff. https://www.nm-china.com.cn

- Planned the annual marketing plan for BIOFACH CHINA organic food exhibition, with 18,000 visitors in 2019, leading to a remarkable 28% increase in visitor attendance.
- Teamwork with BIOFACH Germany headquarters to write content for the annual exhibitors recruitment brochure, official announcement articles.
- Develop a media partnership negotiation strategy with more than 50 organizations, including industry media, associations, e-commerce players, and wholesalers.
- Operated the website https://www.biofachchina.com/en/. Updated and maintained the official website, produced and launched the website advertisement banner, and planned the video editing and directing of the exhibition.

- Recruited exhibitors using a multi-channel approach, including telesales, in-person visits, and collaboration with industry associations, resulting in a total sales performance of NZD 100,000 annually.

BI Worldwide China is a subsidiary of BI Worldwide, an American Incentive & MICE company. Company Scale: 20 staff. https://www.biworldwide.com/en-zh/

- Led meeting planning and management. Fully responsible for the overall planning of 2018 Ecolab's Greater China Annual Sales Conference. The conference received high praise and recognition from Priscilla Wang, Marketing Director of Ecolab Greater China in 2018.
- Supported the TE Connectivity annual conference 2018 hosted by BI Worldwide US headquarters. Worked closely with the US team to provide professional MICE management services, primarily participating in the planning and executing of the conference gala dinner, ensuring the smooth running of the event.

FigureFinance is a vertical media platform in China dedicated to the foreign exchange broker industry. Company Staff: 50.

- Developed over 30 media and potential partners. Maintained good contact with dozens of financial industry media outlets and developed foreign exchange media in Australia and Thailand.
- Interviewed senior executives from the Fintech industry globally as an English/Mandarin reporter and wrote the news report.
- Organized financial business tours, organized tour groups to visit Australian broker companies, and applied for Australian business visas for customers. This project's profit was about NZD 50,000.

- Processed China visa applications and after-service for over 300 British customers.
- Provided advice on travel itineraries and visas through email and telephone.
Demonstrated strong telephone etiquette while assisting clients with inquiries.
- Received commissions from suppliers for hotel bookings, managing cheque writing and bank transfers.

- Assisted in the shooting of videos and editing
- Awarded the Certificate of Video Production by BBC Voices and University of East Anglia