Xiaoying (Michelle) Liu
Auckland
Summary
Reference available upon requirement
Overview
11
11
years of professional experience
Work History
Company Accountant
TBLC Group-Apex Brands Ltd
10.2023 - Current
- Managed accounts payables and receivables processes to ensure timely payments and collections, streamlined reconciliation processes on receivables bulk payment, increasing efficiency in identifying discrepancies.
- Performed account reconciliations to ensure data accuracy across multiple systems and ledgers on daily/monthly/annually basis.
- Cashflow management on efficiency to ensure sufficient funds were available for daily operations.
- Managed company payroll,ensuring timely and accurate payment to employees.
- Maintained fixed asset records, including additions, disposals, and depreciation calculations for accurate reporting purposes.
- Supported management decisions by providing detailed financial analyses and assisted in the development of financial strategies for the business growth and expansion plans.
- Expenses reviewing with department managers on cost-saving opportunities by analyzing current spending patterns against historical trends.
- Provided journal entries and performed accounting on accrual basis on monthly basis.
- Involved and supported budgeting activities with management by providing detailed reports and forecasts based on historical data analysis.
- Managed tax compliance tasks, filing accurate returns on time to avoid penalties or interest charges including NZ and AU GST and PAYE filling.
- Mitigated impacts on financial accounting and business operations by working proactively to identify and resolve strategic concerns.
Company Accountant
TBLC Group-CTOM/TBLC JR Ltd
12.2021 - 10.2023
- In charge of multi-intercompany accounts cross the group.
- Managed accounts payable and receivables precesses to ensure timely payments and collections.
- Performed monthly account reconciliations to ensure data accuracy across multiple systems and ledgers.
- Maintained fixed asset records, including additions, disposals, and depreciation calculations for accurate reporting purposes.
- Tax filling and preparation including GST and PAYE.
- Manage cash flow efficiency to ensure sufficient funds were available for daily operations.
- Supported management decisions by providing detailed financial analyses and projections.
- Managed company payroll, ensuring timely and accurate payment to all employees.
- Inventory management and reconciliation on monthly basis.
- E-commerce cross board sales channel performance reporting and financial analysis on monthly basis.
- Involved and supported budgeting activities with management by providing detailed reports and forecasts based on historical data analysis.
- Mitigated impacts on financial accounting and business operations by working proactively to identify and resolve strategic concerns.
Accounting Clerk
Ctom Ltd
05.2018 - 12.2021
- Managed accounts payable and receivable to ensure timely processing and accuracy.
- Managed customer/supplier inquiries regarding billing and invoicing discrepancies, fostering positive external relationships.
- Analyzed aging reports to identify overdue accounts, initiating follow-up actions to recover outstanding payments.
- Reconciled bank statements and general ledger accounts monthly to identify discrepancies.
- Inventory management and reconciliation on monthly basis.
- Completed payroll for employees and maintained detailed records of procedures and PAYE filling.
- GST reconciliation and filling.
- Prepare Financial performance report for E-Commerce cross-board sales channel.
- Aided in annual tax preparation processes, gathering necessary documentation for accurate filings.
- Assisted in preparation of monthly financial reports for management review.
- Continuously improved personal knowledge of accounting software programs to increase overall efficiency and effectiveness in daily tasks.
Marketing Specialist
Ctom Ltd
04.2015 - 05.2018
- Collect/souring overseas product packaging and in China contact and evaluate the supplier. In charge of negotiate with suppliers with sample test run.
- Assist in analyzing marketing data (review sales results, conversion rates, traffic etc.) to help make future marketing strategies in Health Supplement and Skincare Industry
- Assist in marketing activities in Health Supplement and Skincare Industry by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
- New product development program involved for both health supplement and skincare —collect marketing source and do marketing research/test the sample product and review/involve packaging design
- Assistant brand manager to collect marketing information as request and communicate with China Marketing Team and Designer Team in Health Supplement and Skincare Industry
- Preparing the products training guide/provide a product training with clients (both health supplement and skincare products)
- Photography and content provided for social media purpose.
Business Develop Manager Assistant
Evergreen Life Ltd
10.2014 - 04.2015
- Assist BD manager to boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Help to managed accounts to retain existing relationships and grow share of business.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Generated sales report to help upper management make effective decisions and sales plans.
Foreign Exchange Dealer-Internship
Jinyuan Finance Ltd
08.2014 - 10.2014
- Collecting and analyzing the foreign exchange market information
- Verifying the cash amount and preparing financial records on a daily basis
- Assisting clients with foreign exchange services through face-to-face communication or on the phone call
- Give the advices and interpretation for help customers decision-making
- Answering customer inquiries.
Customer Sales Representative
Evergreen Life Ltd
07.2014 - 08.2014
- Resolved concerns with products or services to help with retention and drive sales.
- Responded to customer calls and emails to answer questions about products and services.
- Emphasized product specifications to meet customer needs.
- Described product highlights and benefits to help guide purchasing decisions.
- Provided after-sales support as needed, further strengthening relationships with clients and promoting long-term retention rates.
Education
GradDip - CA ANZ /Accouting
Chartered Accountants Australia & New Zealand
07.2022
Graduate Diploma - Business/Accounting
AUT University
12.2019
Bachelor of Business - Accounting And Finance
AUT University
12.2014
Certificate in Foundation Studies For University -
ACG New Zealand International College
12.2011
Skills
- Bachelor's degree in Accounting n Finance
- CA ANZ Provisional member
- Multi-experiences with 5 yrs of experiences in Accounting
- Experienced with Xero/ERP/Payroll systems
- High-level PC literacy with proficient in MS Office
- Excellent written and verbal communication skills
- Strong attention to details and accuracy
- Ability to prioritize and manage multiple tasks and deadlines
- Fluent in English and Chinese Mandarin
Timeline
Company Accountant
TBLC Group-Apex Brands Ltd
10.2023 - Current
Company Accountant
TBLC Group-CTOM/TBLC JR Ltd
12.2021 - 10.2023
Accounting Clerk
Ctom Ltd
05.2018 - 12.2021
Marketing Specialist
Ctom Ltd
04.2015 - 05.2018
Business Develop Manager Assistant
Evergreen Life Ltd
10.2014 - 04.2015
Foreign Exchange Dealer-Internship
Jinyuan Finance Ltd
08.2014 - 10.2014
Customer Sales Representative
Evergreen Life Ltd
07.2014 - 08.2014
Graduate Diploma - Business/Accounting
AUT University
Bachelor of Business - Accounting And Finance
AUT University
Certificate in Foundation Studies For University -
ACG New Zealand International College
GradDip - CA ANZ /Accouting
Chartered Accountants Australia & New Zealand
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