Yating Zhao
Chengdu
Summary
Forward-thinking media strategist experienced working with cross-functional teams to achieve marketing and brand development goals. Skilled in new media content planning and digital marketing. Collaborates cross-functionally to create, execute and optimize fresh digital approaches. Additionally, possesses internship experience in the education sector during university studies, with a strong desire to contribute to the education industry in the future.
Overview
6
6
years of professional experience
Work History
New Media Manager
MissPonyo
Chengdu, Sichuan Province, China
09.2021 - Current
- Leaded the planning of upcoming projects and promoted new product launches.
- Orchestrated comprehensive media strategies to enhance audience engagement and interaction.
- Collaborated with creative teams to develop visually appealing graphics for use across multiple platforms.
- Mentored junior team members, fostering a collaborative and positive work environment that encouraged ongoing professional development.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
Content Strategist
Itoyokado
Chengdu, Sichuan Province, China
07.2020 - 06.2021
- Ensuring timely delivery of high-quality articles that adhered to brand guidelines.
- Coordinated with public relations team members on press releases and other external communications to ensure consistency in messaging.
- Strengthened content through proofreading and editing.
Assistant English Teacher for Children
New Oriental Education & Technology Group
Chengdu, Sichuan Province, China
07.2018 - 09.2018
- Created and administered interactive activities for students.
- Evaluated and graded students' essays, projects and exams.
- Tutored students struggling with course material.
Education
Bachelor of Arts - Radio And Television Broadcasting
Sichuan University of Media And Communications
Chengdu, Sichuan Province, China06.2021
Skills
- E-commerce Integration
- Digital Marketing Strategy
- Video Editing
- Community Engagement
- Online Advertising
- Workflow Optimization
Hobbies
- Swimming.
- Badminton.
- Spending time with my Kitty.
Timeline
New Media Manager
MissPonyo
09.2021 - Current
Content Strategist
Itoyokado
07.2020 - 06.2021
Assistant English Teacher for Children
New Oriental Education & Technology Group
07.2018 - 09.2018
Bachelor of Arts - Radio And Television Broadcasting
Sichuan University of Media And Communications