Yaxing Li
Pukerua Bay,Wellington
Summary
I'm a self-employed business owner with a background in food and engineering, and a proud permanent resident of Aotearoa after immigrating in 2015.
I operate two successful online businesses, specialising in importing and selling fine chocolate and hosting tasting events, and dreadlocks accessories and services. I hold a bachelor's degree from the Shanghai University of Engineering Science and a post-graduate diploma from Manukau Institute of Technology.
I'm passionate about leveraging my diverse background and skillset to contribute positively to any business. I love to learn, explore nature, and enjoy new cultures and experiences.
My name is pronounced "Ya-shing".
Overview
10
10
years of professional experience
1
1
Certification
Work History
Co-Owner
The Chocolate Bar NZ
03.2022 - Current
- Scaled small subscription business into fine chocolate marketplace, managing chocolate supply chains.
- Established partnerships with award-winning artisanal chocolate makers from Aotearoa and worldwide.
- Created marketing campaigns to promote products and services.
Owner
Loctician
06.2019 - Current
- Founded and managed online retailer specialising in dreadlocks accessories and services, serving customers worldwide
- Provided creation and maintenance services, maintaining a high level of customer satisfaction.
Operator
Classic Photo Booths
11.2018 - 11.2021
- Managed setup and operation of various photo booths, ensuring high-quality service delivery at events
- Responsible for logistics, including transportation and maintenance of equipment.
Retail Assistant
New Zealand Natural Ice Cream Limited
04.2018 - 07.2018
- Provided customer service and support in a retail environment, ensuring a positive customer experience.
Factory Worker, Grader and Packer
Talley's Limited
05.2016 - 08.2016
- Engaged in factory operations, including grading and packing tasks, maintaining quality standards.
Sales Assistant
Apartment Rental Service
08.2014 - 02.2015
- Assisted in sales operations for an apartment rental service, providing support to clients and facilitating transactions.
Intern
Shanghai Shentong Metro Group Co., Ltd.
01.2013
- Conducted daily maintenance of Shanghai Metro vehicles, gaining hands-on experience in transit operations.
Teaching Assistant
Dongli Art Salon
01.2013
- Provided support in art education, assisting with teaching activities and student engagement.
Education
Post-Graduate Diploma - Mechanical Engineering
Manukau Institute of Technology | Te Pūkenga
12.2018
Bachelor's Degree - Mechanical Engineering & Automation
Shanghai University of Engineering Science
06.2014
Skills
- Customer Service
- Specialty Retail
- Sales & Account Management
- Marketing
- E-commerce
- Business Analysis
- Financial Accounting
- Food Safety & Service
- Photography & Photoshop
- MS Office & Google Workspace
- Engineering (Mechanical & Electrical)
- Automation Principles
- CAD, SolidWorks & 3D Modeling
- Fluid Mechanics & Hydraulics
- Design Engineering
- ANSYS, Matlab & Trio
- Metro & Rail Transport
Certification
- Train My Traffic Person - Smart Marketer, Studying
- Google Analytics for Beginners - Google, Issued Jul 2019
- Level 1 Certificate in Chocolate Tasting - International Institute of Chocolate and Cacao Tasting, Issued Oct 2022
- Level 2 Certificate in Chocolate Tasting - International Institute of Chocolate and Cacao Tasting, Issued Dec 2022
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
References
References available upon request.
Timeline
Co-Owner
The Chocolate Bar NZ
03.2022 - Current
Owner
Loctician
06.2019 - Current
Operator
Classic Photo Booths
11.2018 - 11.2021
Retail Assistant
New Zealand Natural Ice Cream Limited
04.2018 - 07.2018
Factory Worker, Grader and Packer
Talley's Limited
05.2016 - 08.2016
Sales Assistant
Apartment Rental Service
08.2014 - 02.2015
Intern
Shanghai Shentong Metro Group Co., Ltd.
01.2013
Teaching Assistant
Dongli Art Salon
01.2013
Post-Graduate Diploma - Mechanical Engineering
Manukau Institute of Technology | Te Pūkenga
Bachelor's Degree - Mechanical Engineering & Automation
Shanghai University of Engineering Science
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