Yichen Xu
Auckland
Summary
I have a positive attitude and always looking to develop my skills. During these years of work experience, I developed a strong sense of customer service. Good team player and able to prioritize tasks effectively. Full proficiency in Mandarin and conversational English.
Overview
3
3
years of professional experience
Work History
Senior Marketing Specialist
J Mart
07.2021 - Current
- Responsible for the initial construction and operation of social media platforms, including content output, operation, etc. Platforms include Wechat, Facebook, Instagram, etc.
- Provide our brand strategy marketing plan for suppliers and develop the marketing strategy for each supplier brand
- Content marketing, building copywriting for various social media platforms. Responsible for the operation of all social media platforms, including strategy development, content design, editing, and publishing
- Poster design, through monthly festival activities to trigger hot topics, so as to achieve a customer conversion rate
- Proficient in operating the Shopify backend system, conducting data input, and monitoring data.
Marketing Coordinator
Wukong Education
04.2021 - 07.2021
- Responsible for the initial construction and operation of social media platforms, including content output and operation. Platforms include Facebook and Instagram
- Responsible for the copywriting design of theme activities
- Content marketing, providing copywriting output for Redbook and WeChat
Marketing Intern
Skykiwi.com
01.2021 - 04.2021
- Enhanced social media engagement through regular posting and audience interaction
- Assisted in the planning and execution of the product launch events
- Promote the team's newly developed app to merchants
Education
Bachelor of Business - Human Resources Management
Massey University
Albany, NZ07.2022
Skills
- Software
- Event Promotion
- Scheduling
- Brand Management
Timeline
Senior Marketing Specialist
J Mart
07.2021 - Current
Marketing Coordinator
Wukong Education
04.2021 - 07.2021
Marketing Intern
Skykiwi.com
01.2021 - 04.2021
Bachelor of Business - Human Resources Management
Massey University
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