Yifei Luo

• Increased sales revenue by building a strong rapport with customers and recommending appropriate products based on their needs.

- Sales champion and comprehensive ranking champion of Auckland in December.

• Organized in-store promotions and events to increase foot traffic and drive additional sales opportunities.

- Organizing Black Friday sales event as 2IC with posters merchandising, controlling stock level by highlighting dead stock and prioritizing golden sizing in different bike catalogue.

- Sales champion and comprehensive ranking champion in store during Black Friday event.

• Maintained accurate inventory records to ensure adequate stock levels, minimizing out-of-stock situations that could impact customer satisfaction.

- Maintaining stock situation by products family during promotion periods to ensure the fulfilment of customers' basic needs with efficient models variety .

• ERP systems daily operation with stock replenishment, receiving, record updating, EPOSing.

• Improved forecast accuracy by implementing statistical modelling techniques and incorporating market trends. Analyzed historical data to identify patterns, trends, and seasonality for use in demand forecasts. Assisted in the implementation of a new Demand Planning software system that increased efficiency and improved collaboration among departments involved in the S&OP process.

- n/n-1 Service rate increase 41%

• Utilized advanced Excel functions and tools for data manipulation, analysis, and visualization in support of demand planning activities.
• Presented monthly forecast updates to senior management, highlighting key changes and risks in the demand outlook each month.
• Developed collaborative relationships with cross-functional teams to ensure alignment in demand planning processes.
• Reduced inventory costs by optimizing safety stock levels and effectively managing obsolete items.
• Conducted root cause analysis on forecast errors, identifying areas for improvement and implementing corrective actions.
• Monitored actual sales performance against forecasts, adjusting plans as necessary to ensure optimal inventory levels are maintained.
• Supported new product introductions by working closely with Product Management teams to develop accurate launch forecasts based on historical analogs and market research data.

- 50% lead time decreasing in first 10 stores MTO prototyping. 100% service rate in project launching for 203 stores with standard leadtime.

• Reduced procurement costs through strategic sourcing, competitive bidding, and effective negotiations.
• Increased supplier efficiency by monthly catch up meeting, forecasting plan updating, negotiating contracts and maintaining strong relationships with vendors.

- n/n-1 Lead time decrease 28%

- n/n-1 transportation expense decrease 11%

- n/n-1 DOT increased 63%.

• Improved inventory management by conducting regular audits, analyzing usage patterns, and implementing demand forecasts.
• Implemented data-driven strategies to optimize purchasing decisions based on forecast plan.

• Increased sales revenue by identifying and pursuing new business opportunities in the commercial sector.
• Developed and implemented strategic marketing plans for product launches, resulting in increased brand awareness.
• Conducted market research to identify emerging trends and opportunities, informing product development decisions.
• Collaborated cross-functionally to optimize sales processes , improving efficiency and effectiveness in driving revenue growth.
• Analyzed sales data to inform future strategies , making informed decisions on resource allocation and prioritization.

- AF900 promotion event has a 109% growth than old model launching through cross-functional meeting to define clear S&OP.

• Implemented performance metrics to measure success against established goals regularly, adjusting strategies as needed for continuous improvement for store teams.

- Organized 2020 Decathlon Bike Training Camp for bike knowledge updating, new products launching and performance metrics alignment.