Yorn Polaczek
Auckland,AUK
Summary
An award winning, resourceful and results driven marketer with a proven track record of building brands, delivering successful innovation and leading cross functional global teams to deliver outstanding business growth. Passionate about brands that enrich people’s lives with recent experience in consumer health, nutrition and food. 7 years of FMCG marketing experience in London working on high profile, market leading global brands. Strong commercial background encompassing customer, shopper, brand and digital marketing alongside account management and project lead experience in both New Zealand and UK markets. Expertise in managing brands at varying life stages – launch, relaunch, growth and maintain.
Overview
13
13
years of professional experience
Work History
Senior Brand Manager
MERCK GROUP
05.2013 - 01.2016
- Develop and manage consumer led marketing plans to deliver profitable brand, share and equity growth for three strategic Seven Seas brands – HALIBORANGE Kids, BION Probiotic multivitamins and Seven Seas PREGNANCY ranges worth £12MM with full P&L responsibility and mentoring of one brand manager.
Brand Manager
JOHNSON & JOHNSON (McNeil Nutritionals)
05.2009 - 12.2012
- Management of key elements of marketing mix including ATL, BTL, product development, packaging (design, repro, print), PR, trade and digital marketing.
Global Project Co-ordinator
British American Tobacco
01.2007 - 01.2009
- International Assignments Global Project Co-ordinator (Global projects team)
Demand Planner
Bloomberg PLC
01.2007 - 01.2009
- Asset Management Demand Planner, EMEA region (Global Supply Chain)
Project Manager
Austin Benn Consultants (Impellam Group PLC)
01.2007 - 01.2009
- Project Manager, Zurich Insurance & Financial Services
Senior Account and Marketing Manager
QUAY CORPORATE
06.2003 - 02.2007
- Senior account manager responsible for 2/3 of the company’s major corporate & government clients
- Full marketing responsibility, including execution of vendor channel programmes and B2B campaigns (Microsoft, Hewlett Packard and Vodafone).
Education
Bachelor of Commerce and Administration - International Business and Management
Victoria University of Wellington
Wellington, New Zealand01.2003
A Bursary, University Entrance
Feilding High School
Feilding, New Zealand01.2000
Personalinterests
Health and nutrition, keeping fit and staying active. Travel - exploring new countries, cultures and cuisines. Love cooking and attempting new recipes at home.
Systemsexperience
SAP based databases, Kantar databases, IRI shopper panel, Adobe Photoshop. All Microsoft Office applications including Excel, PowerPoint and SharePoint.
Personal Information
Nationality: Dual New Zealand and British citizenship
Timeline
Senior Brand Manager
MERCK GROUP
05.2013 - 01.2016
Brand Manager
JOHNSON & JOHNSON (McNeil Nutritionals)
05.2009 - 12.2012
Global Project Co-ordinator
British American Tobacco
01.2007 - 01.2009
Demand Planner
Bloomberg PLC
01.2007 - 01.2009
Project Manager
Austin Benn Consultants (Impellam Group PLC)
01.2007 - 01.2009
Senior Account and Marketing Manager
QUAY CORPORATE
06.2003 - 02.2007
Bachelor of Commerce and Administration - International Business and Management
Victoria University of Wellington
A Bursary, University Entrance
Feilding High School
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