Summary
Overview
Work History
Education
Skills
Timeline
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Yueping Bian

Christchurch

Summary

Detail-oriented professional experienced in strategic planning, cost optimization, and team leadership. Proven track record of developing successful strategies and managing operations to achieve both short-term and long-term goals. Exceptional problem-solving and communication skills, with the ability to motivate and lead teams to success. Highly organized, proactive, and results-oriented, with experience in financial management, organizational development, and operational excellence.

Overview

11
11
years of professional experience

Work History

Sales and Marketing Specialist

Aijia Food Trading Ltd
08.2024 - Current
  • Managed key account relationships, resulting in increased repeat business and long-term loyalty among clients.
  • Established strong relationships with clients through exceptional customer service and communication skills.
  • Developed persuasive sales pitches tailored to individual client needs, ensuring a high conversion rate from prospect to customer.
  • Collaborated with cross-functional teams to develop innovative product offerings and promotional campaigns.
  • Analyzed competitor products and pricing strategies, helping the company maintain a competitive edge in the market.
  • Collaborated with leadership to identify marketing and communication needs for team and stakeholders.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.


Advantage

  • Optimization and integration of speech
  • Obtain competitor product content through high-quality customer relationships and customize products according to market requirements
  • Before joining, the turnover was only 20% of the peak period. Three months after joining, the turnover increased to 80% of the peak period. Eight months after joining, the turnover exceeded 20% of the peak period.
  • Set up a new business model to transform from B-end to C-end as team leader, and increase overall turnover and cash flow. (Building team now)


Vape Shop Manager

Discount Vapor
07.2022 - Current
  • Performed daily store operations such as opening and closing duties, cash handling, restocking shelves.
  • Cultivated and maintained positive working relationships with clients.
  • Scheduled employees to maximize customer service and maintain satisfactory labor cost.
  • Developed and implemented successful customer service strategies to improve customer satisfaction.
  • Maintained strong relationships with suppliers by consistently meeting deadlines for orders.
  • Assisted in recruiting, hiring and orienting new staff members as needed.
  • Prepared staff work schedules and assigned specific duties.


Advantage

  • Comprehensive customer service.
  • Adjust marketing strategy according to the requirement of Ministry of Health.
  • Make product design and packaging for our own brand.
  • Pressure Resistance- The most busiest vape shop in south island (average 550+ customers per day)
  • Personal marketing capabilities
  • Cohesive

Restaurant Owner/Operator

Moon Apple Ltd
05.2021 - 04.2022
  • Performed administrative duties such as scheduling employee shifts, updating records.
  • Coordinated with vendors to purchase food, beverages, equipment, and supplies in an efficient manner.
  • Inspected facilities regularly to ensure cleanliness standards are met.
  • Developed detailed budgets and financial plans for the restaurant.
  • Created innovative marketing strategies to increase visibility and attract new customers.
  • Developed unique dishes based on customer feedback and market trends.
  • Researched industry trends to stay ahead of competitors in terms of innovation.
  • Ensured compliance with health codes, safety regulations, and other applicable laws.
  • Managed POS system for accurate tracking of sales data, inventory levels, and labor costs.


Advantage

  • Familiar with the store opening process.
  • Work independently
  • Strong observation skills- Adjust menu and price according competitors and marketing price.

Business Manager

Chung Tou Investment Group Ltd
09.2017 - 04.2021
  • Provided leadership in the development of policies, procedures, processes, systems, controls.
  • Developed long-term relationships with clients through regular contact and follow up activities.
  • Negotiated contracts with vendors to ensure cost savings while maintaining quality standards.
  • Gave feedback on how to build organizational capacity and improve business.
  • Ensured compliance with all applicable laws, regulations, and policies across the organization.
  • Set and implemented strategic goals and initiatives to align company with mission, values, and vision.


Advantage

  • Compose merchants investments tutorials for new staffs, success rates increase to 95% from 30%.
  • Compose new staff training tutorials
  • Independently develop business in new cities- Auckland, Hamilton, Wellington
  • Negotiation skills
  • Rotation- start from deliveryman to business, learn details of each link.
  • Online marketing and offline sales.
  • Attract 150+ merchants to platform in 4 cities from only 4 merchants.
  • Establish new business model.

Customer Service

Five Star Vietnamese Restaurant
03.2016 - 09.2017
  • Provided excellent customer service and supervision to wait staff, ensuring customers received prompt and courteous service.
  • Managed the day-to-day operations of restaurant dining room including seating arrangements, table maintenance and cleanliness.
  • Ordered supplies necessary for smooth operation of the restaurant.
  • Answered phones to take reservations or to-go orders.
  • Set dining tables according to type of event and service standards.
  • Regularly checked food quality before serving it to customers, ensuring they received fresh meals every time.
  • Performed regular inventory checks to ensure adequate stock levels were maintained at all times.

Customs Broker

Hen Yi Ltd
01.2015 - 01.2016
  • Resolved discrepancies between invoices, contracts and shipping documents in a timely manner.
  • Utilized industry specific software systems for tracking orders, preparing declarations and generating reports.
  • Facilitated communication between overseas suppliers and customers regarding product availability, delivery schedules.
  • Liaised with clients to provide guidance on import and export processes, documentation requirements and other related matters.
  • Provided consultation services to customers on customs regulations, duty structure, export licensing procedures.

Sales Assistant

Old Navy
01.2015 - 12.2015
  • Assisted in store merchandising, stocking shelves and setting up displays.
  • Handled cash register operations, including payments, returns, and exchanges.
  • Provided strong customer service by greeting and building relationships with key clients.
  • Built strong working relationships with fellow associates and corporate contacts.
  • Used knowledge of company products and services to recommend solutions to customers.

Waitress Supervisor

Starbucks
01.2014 - 01.2015
  • Provided excellent customer service and supervision to wait staff, ensuring customers received prompt and courteous service.
  • Managed the day-to-day operations of cafe dining room including seating arrangements, table maintenance and cleanliness.
  • Ordered supplies necessary for smooth operation of the cafe.
  • Displayed strong multitasking capabilities while managing multiple tasks simultaneously during busy shifts.

Education

Diploma of Business Administration - Business

New Zealand College of Business
05.2017

Skills

  • Operational Efficiency
  • Customer Experience Enhancement
  • Profit and Loss Management
  • Budget Controls
  • Strategic Business Initiatives
  • Vendor Engagement
  • Set Up New Business Model for Business
  • Persuasive Negotiations

Timeline

Sales and Marketing Specialist

Aijia Food Trading Ltd
08.2024 - Current

Vape Shop Manager

Discount Vapor
07.2022 - Current

Restaurant Owner/Operator

Moon Apple Ltd
05.2021 - 04.2022

Business Manager

Chung Tou Investment Group Ltd
09.2017 - 04.2021

Customer Service

Five Star Vietnamese Restaurant
03.2016 - 09.2017

Customs Broker

Hen Yi Ltd
01.2015 - 01.2016

Sales Assistant

Old Navy
01.2015 - 12.2015

Waitress Supervisor

Starbucks
01.2014 - 01.2015

Diploma of Business Administration - Business

New Zealand College of Business
Yueping Bian