Zaskiya Lesa
Auckland, New Zealand
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Combining my knowledge of marketing, journalism and creative writing skills to accomplish tasks through my strengths in writing, visuals, and social media representation.
I am a quick and avid learner, helpful team member, and I am constantly curious to learn new skills that can allow me to progress in a career where I can continuously grow and be passionate about.
Overview
11
11
years of professional experience
Work History
Marketing and Communications Coordinator
PwC New Zealand
02.2022 - Current
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Marketing Cloud experience and Salesforce knowledge managing campaign data for eDM sends and event invitiations
- Creating communication plans and planning content for the PwC Foundation as well as the Pacific Village
- Managed workflow between marketing, communications and event tasks
- Tracked and reported on marketing campaign responses.
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Call Centre Sales Representative
Concentrix
03.2019 - 11.2019
- Assist 100+ customers per day, providing successful solutions in a polite manner using active listening to ensure customer satisfaction
- Maintain strong company product and service knowledge to better assist customers with concerns, questions and general education.
- Quick adaptation and understanding of new environment and software.
- Met KPI targets and accumulated high revenue in airline sales.
Student Journalist
Te Waha Nui (AUT)
07.2016 - 09.2017
- Attended press conferences and other media events to gather relevant information and quotes for stories.
- Selected material to develop interesting and professional presentations for different formats.
- Presented developments in stories in live broadcasts and recordings.
- Expected to produce 6 stories within 2 weeks
- Working as a group to create a video story
- Covered various topics from Auckland issues, environment and health
- Self taught video editing (basic knowledge of Adobe Premiere Pro)
- Meeting deadlines while working under pressure
- Adept with multi-tasking and time management, balancing Uni and conducting interviews
- Selected articles republished and reshared on social media
Student Intern
The Spinoff
07.2016 - 02.2017
- Transcribing hours of audio within a tight deadline
- Creating fresh and relevant content appealing to the youth
- Introduced a new field of entertainment by covering Kiwi YouTube stars
- Reported back to instructor to receive day-to-day tasks and responsibilities.
- Communicated effectively with faculty and staff and accepted critiques and suggestions for areas of improvement.
- Performed administrative duties and staff support tasks.
Reporter
Samoa Observer
09.2012 - 09.2016
- Wrote and submitted accurate, engaging, and fact-checked stories.
- Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.
- Built strong relationships with sources to gain access to exclusive information.
- Met daily deadlines providing at least three stories per day
- Designated reporter for major events held in Samoa including the Miss Samoa Pageant and the first major concert held on island in 2012 (Raggamuffin SAMOA)
- Initiated a daily section that featured small local businesses that advertised with the paper
Education
Post Graduate Diploma - Marketing
Auckland University of Technology
Auckland, NZ03.2020
Bachelor of Communication Studies - Journalism
Auckland University of Technology
Auckland, NZ12.2018
Certificate in Communication Studies -
Auckland University of Technology
Auckland, NZ11.2013
Skills
- Managing Multiple Projects
- Marketing Campaign Tracking
- Digital Communications
- Web and Social Media Content
- Analytical Thinking
- Teamwork and Collaboration
- Administrative Oversight
- Digital Marketing
- Content Management
References
Employment:
Gatoaitele Savea Sano Malifa
Editor-in-chief, Samoa Observer
saveamalifa@gmail.com
Muliagatele Jean Malifa
Publisher, Samoa Observer
jeanmalifa@hotmail.com
Academic:
Richard Pamatatau
Lecturer, Auckland University of Technology
(09)921-9999 extn. 6827
richard.pamatatau@aut.ac.nz
Timeline
Marketing and Communications Coordinator
PwC New Zealand
02.2022 - Current
Call Centre Sales Representative
Concentrix
03.2019 - 11.2019
Student Journalist
Te Waha Nui (AUT)
07.2016 - 09.2017
Student Intern
The Spinoff
07.2016 - 02.2017
Reporter
Samoa Observer
09.2012 - 09.2016
Post Graduate Diploma - Marketing
Auckland University of Technology
Bachelor of Communication Studies - Journalism
Auckland University of Technology
Certificate in Communication Studies -
Auckland University of Technology
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