- Swimming
- Team Sports
- Volunteering for community initiatives to give back to local communities and make a positive impact
- Learning new cooking techniques and expanding my culinary skills
- Enjoying the art of baking and pastry-making, experimenting with recipes
- Outdoor Recreation
- Volunteer Work
ZIMING WANG
Grafton
Summary
Energetic and creative, with solid understanding of marketing principles and strategies. Knowledgeable in digital marketing and data analysis, with strong grasp of social media management and content creation. Ready to leverage skills to drive brand awareness and customer engagement. Dynamic New Media Operations and Marketing Specialist with proven success at PERFECT PINNACLE SDN. BHD. MALAYSIA. Expert in social media management and analytics, achieving a 300% increase in exposure through targeted campaigns. Strong communicator and team player, adept at driving brand promotion and enhancing user engagement.
Overview
2
2
years of professional experience
Work History
New Media Operations and Marketing Specialist
PERFECT PINNACLE SDN. BHD. MALAYSIA
Kuala Lumpur Malaysia
09.2023 - 06.2024
- Platform Operation: Independently build a social media matrix based on TikTok Voice from 0 to 1, responsible for the whole process of topic planning, shooting, editing, interaction, etc. for B&B promotion. During the working period, she outputs 5 original works per week on TikTok and Xiaohongshu platforms, accumulatively harvesting ten thousand plus fans, with many video views reaching one million and five hundred thousand plus and fifteen thousand plus likes.
- Content Operation: Combine with product marketing needs and explore user habits and emotional needs, analyze market dynamics to formulate new media promotion plan. Continuously optimize the content form and visual design of short video platform works, so that the account starts with an overall increase of 300% compared to the exposure afterwards.
- Community Maintenance and Conversion: Establish and manage group chats on TikTok, Xiaohongshu, and other Chinese social media platforms, collect users' opinions, sort out and form feedback documents. Regular replies and answers to improve user stickiness and retention rate, and realize monthly revenue conversion of eighty thousand plus.
- Review and analysis: In order to improve the exposure of the B&B and user satisfaction, regular weekly opinion collection on the user experience. In response to consumer comments and suggestions, the account and B&B services were improved and optimized.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Elevated brand reputation through the development of compelling public relations strategies and media outreach efforts.
Malaysia Offline Agency Services (Individuals)
Indivior
Kuala Lumpur Malaysia
09.2022 - 06.2024
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Proven ability to learn quickly and adapt to new situations.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Skilled at working independently and collaboratively in a team environment.
- Excellent communication skills, both verbal and written.
- Worked flexible hours across night, weekend, and holiday shifts.
Education
Master of Professional Accounting - Accounting, Marketing, Economics
University of Auckland
Auckland, NZ06-2026
BBA - Management,Finance And Marketing
University of National Malaysia
Kuala Lumpur Malaysia11-2024
Skills
- Social media management
- Digital marketing
- Customer research
- Analytics and SEO
- Sales expertise
- Campaign management
- Copywriting
- Market analysis
- Media relations
- Brand promotion
Interests
Languages
Chinese
Native or Bilingual
English
Professional Working
Timeline
New Media Operations and Marketing Specialist
PERFECT PINNACLE SDN. BHD. MALAYSIA
09.2023 - 06.2024
Malaysia Offline Agency Services (Individuals)
Indivior
09.2022 - 06.2024
Master of Professional Accounting - Accounting, Marketing, Economics
University of Auckland
BBA - Management,Finance And Marketing
University of National Malaysia