Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic

Zuzi Callis

Auckland

Summary

Strategic and commercially focused Global Merchandise Leader with 10+ years of experience in end-to-end product lifecycle planning, Go-To-Market execution, and cross-functional leadership across premium apparel and consumer goods brands. Proven success in building globally aligned product strategies, managing critical path timelines, optimizing range architecture, and leveraging data insights to drive margin, adoption rates, and SKU efficiency. Experienced in working across time zones with regional teams in APAC and Europe. Passionate about creating compelling product assortments grounded in consumer insight and commercial performance.

Overview

8
8
years of professional experience

Work History

Commercial Planner – Womenswear, Housewares

The Warehouse Group
05.2024 - Current
  • Driving category planning across two high-volume departments, responsible for budget development, margin optimisation, and strategic seasonal planning.
  • Managing product lifecycle strategy including markdowns, promotional forecasts, and performance tracking.
  • Partnering with eCommerce, Marketing, and Buying teams to align GTM campaigns and support cohesive execution across digital and physical channels.
  • Providing regular trade analysis and recommendations to improve stock ROI and channel profitability.

Merchandise Manager

Fjällräven
09.2022 - 02.2024
  • Built and implemented national merchandising strategies including range segmentation, SMU programs, and VM campaigns across B2B and wholesale channels.
  • Defined seasonal line plans for wholesale partners and owned GTM critical path coordination from range build to sell-in and in-market execution.
  • Briefed seasonal assortments to global design and product development teams, grounded in marketplace data and account objectives.
  • Chaired regular cross-functional status updates to manage interdependencies and risk across Design, Marketing, and Supply Chain.
  • Reduced SKU count by 25% through data-led efficiency review, significantly improving sell-through rates.

Merchandise Planner

Farmers
08.2021 - 08.2022
  • Supported tactical growth strategies in Apparel through range planning, OTB forecasting, and in-season trading.
  • Identified and implemented Special Ranging Trials to optimise performance in underpenetrated store clusters.
  • Improved performance forecasting through collaborative work with Estore and Marketing teams.

Regional Merch Planner / Global Demand Planner

Icebreaker (VF Corp, NZ/APAC)
06.2017 - 07.2021
  • Created and managed APAC line architecture in line with Global direction, planning sell-in tools and assortment strategy for Australia, New Zealand, and China.
  • Supported new market entry in China with range building using tourism-based performance analytics.
  • Led regional input into Global Range Review and C2C (Concept to Consumer) processes.
  • Built forecasting tools that aligned sell-in volumes with supply chain constraints and market demand.

Education

BA (Hons) - International Business

University of Huddersfield
07.2010

Skills

  • End-to-End Go-To-Market (GTM) Process
  • Global Range Architecture & Planning
  • Cross-Functional Project Leadership
  • Merchandising Calendars & Critical Path
  • Commercial Planning & Budget Ownership
  • SKU Count Optimisation (SCO)
  • Forecasting, Inventory & Lifecycle Management
  • Financial KPIs: Margin, Revenue, Sell-Through
  • Data-Driven Decision Making & Reporting

Languages

Polish
Native/ Bilingual
German
Elementary
Italian
Limited

References

References available upon request.

Timeline

Commercial Planner – Womenswear, Housewares

The Warehouse Group
05.2024 - Current

Merchandise Manager

Fjällräven
09.2022 - 02.2024

Merchandise Planner

Farmers
08.2021 - 08.2022

Regional Merch Planner / Global Demand Planner

Icebreaker (VF Corp, NZ/APAC)
06.2017 - 07.2021

BA (Hons) - International Business

University of Huddersfield

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Zuzi Callis