AISHWARYA BALU
Howick,New Zealand
Summary
Creative Content Writer and Digital Marketing professional experienced in coordinating and implementing online promotion and engagement strategies. Expertise in Search Engine Optimization, email marketing strategy and social media engagement. Proven history of stellar industry performance, including communicating a message effectively through the content, promote the content, and drive engagement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Admin Volunteer
Citizens Advice Bureau
02.2024 - Current
Associate Content Writer
Via ENS
09.2022 - 04.2023
- Responsible for producing high-quality content for websites, blogs, social media and other platforms which includes 2 articles per day, blog posts, product descriptions, social media updates and more
- Conducted research on various topics to ensure accuracy and relevancy of content which includes researching and staying up to date with industry trends and gathering data from credible sources
- Incorporated relevant keywords and phrases strategically to optimize content for search engines, improving its visibility and ranking
- Participated in content promotion efforts, such as creating product description, sharing content on social media, submitting guest posts to other platforms.
Digital Marketing Specialist
Freelancer
06.2021 - 04.2022
- Managed marketing campaigns to cultivate brand awareness and drive organic website traffic
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Worked one-on-one with clients to understand their content, needs and goals
- Researched and created interesting, informative, and creative articles
- Executed market research to identify trends, customer preferences, and competitors
- Executed digital e-commerce marketing strategy, SEO, and social media content
- Handle data entry tasks and aid in analyzing data for creation of reports to inform marketing decisions
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends
- Increased customer engagement through social media
- Analyzed competitor pages to locate backlink and keyword opportunities.
Software Developer
ITech India Pvt. Ltd
08.2014 - 10.2015
- Worked on Front End optimization and performance techniques
- Makes design recommendations towards development of new code or reuse of existing code
- Developing and administer new Angular based website
- Taking active role in structuring single page applications to make them easy to maintain
- Involved in Design, UML Modeling and in Developing Use Case Diagrams
- Actively participating on creating Software Design Documents, Technical Design & Unit Testing Documents
- Proficiency in MS Office
- Design and development of dashboards using Power BI.
Education
Bachelor of Engineering - Electronics & Communication Engineer
Sri Venkateshwara College of Engineering & Technology
Chennai, India05.2014
Skills
- Keyword Research
- Site Audit
- On-page Optimization
- Social Media Management
- Content writing
Certification
- 12/2021, Fundamentals of Digital Marketing, Google
- 12/2021, Social Media Marketing Certification, Hubspot Academy
- 02/2019, Power BI
Personal Information
- Title: Content writing | SEO|SMM
- Nationality: New Zealand Resident Visa Holder
References
Louise Boswell, Manager, CAB Pakuranga, 0212034800
Timeline
Admin Volunteer
Citizens Advice Bureau
02.2024 - Current
Associate Content Writer
Via ENS
09.2022 - 04.2023
Digital Marketing Specialist
Freelancer
06.2021 - 04.2022
Software Developer
ITech India Pvt. Ltd
08.2014 - 10.2015
Bachelor of Engineering - Electronics & Communication Engineer
Sri Venkateshwara College of Engineering & Technology
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