ALICE SMITH
Auckland
Summary
A fashion graduate with a passion for visual merchandising and managing. Contributes unwavering work ethic and commitment to quality. Known for customer-focused initiatives, leading and motivating a team and knowledgeable about modern merchandising.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Visual Merchandiser
Victoria's Secret & PINK
04.2023 - 03.2024
- Drew sketches, floor plans and models of proposed displays and installations.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Increased customer traffic through effective window displays that showcased new products and promotions.
Visual Merchandiser
Glassons
01.2022 - 02.2023
- Worked with store managers, national/regional visual managers and buyers to implement new displays, promotions and store layout changes daily.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Monitored and replenished display inventory and restructured according to available stock.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Created interior displays to promote products in alignment with corporate sales objectives.
Manager
Glassons
01.2022 - 02.2023
- Administrated branch sales, service and operational activities.
- Boosted and maintained staff morale, conducting daily meetings to communicate goals, strategies and new initiatives.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Monitored and analyzed business performance to identify areas of improvement and make necessary adjustments.
Senior Floor Staff/Manager
Lone Star
03.2019 - 01.2022
Internship Student
Huffer
06.2020 - 09.2021
Christmas Casual Retail Assistant
North Beach
10.2018 - 12.2018
Retail Assistant/Front of House
Jesters Pies
06.2018 - 10.2018
Front of House/Barista
Phil Grieg's Strawberry Gardens
10.2014 - 02.2018
Education
Bachelor of Fine Arts - Fashion
Whitecliffe
Auckland CBD12.2021
Skills
- Works well in a team and independently
- Marketing knowledge
- Staff and operations management
- Creative vision
- Customer service
- Time management
Accomplishments
EXTRA-CURRICULAR ACTIVITIES
- Leader at OPC, Outdoor Pursuit Centre
August 2015-August 2015
- Solo travelled Europe for 4 months
May 2024-August 2024
- Health and fitness is prioritised daily at the gym
Certification
- License Controller Qualification (LCQ), Auckland
February 2021 — Present
- Managers Certificate, Auckland
April 2021 — Present
Timeline
Visual Merchandiser
Victoria's Secret & PINK
04.2023 - 03.2024
Visual Merchandiser
Glassons
01.2022 - 02.2023
Manager
Glassons
01.2022 - 02.2023
Internship Student
Huffer
06.2020 - 09.2021
Senior Floor Staff/Manager
Lone Star
03.2019 - 01.2022
Christmas Casual Retail Assistant
North Beach
10.2018 - 12.2018
Retail Assistant/Front of House
Jesters Pies
06.2018 - 10.2018
Front of House/Barista
Phil Grieg's Strawberry Gardens
10.2014 - 02.2018
Bachelor of Fine Arts - Fashion
Whitecliffe
- License Controller Qualification (LCQ), Auckland
February 2021 — Present
- Managers Certificate, Auckland
April 2021 — Present
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