Alison King

• Enhanced brand visibility by implementing effective digital marketing strategies and creating engaging content, creating a facebook page from zero to 10,000 followers.
• Collaborated with cross-functional teams for cohesive messaging across all digital platforms.
• Developed engaging communication strategies.
• Researched and developed new campaigns across multiple channels.
• Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
• Co-ordinated media interviews with organisation staff and volunteers.
• Developed and led internal newsletter for 1800 staff, producing high-quality content to maintain positive staff morale.
• Led redesign of new website from development through to go-live, and continue to maintain website content.

• Contracted to manage social media communications, in particular for Covid-19 efforts (lockdown, vaccination etc), involving management of facebook page
• Developed social media content strategies to develop trusting relationships with community (internal and external).
• Enhanced team productivity by providing ongoing training and support to staff members.
• Managed multiple projects simultaneously while maintaining strict adherence to deadlines.
• Educated staff on how to use social media with tutorials for quick and easy actions.

• Contracted to manage publication of two trade magazines and subscription management
• Managed multiple projects simultaneously while maintaining strict adherence to deadlines and budgets.
• Collaborated with clients to define project requirements and deliverables.

• Overseas supporting a family member.

• Contracted by Tarawera Publishing in Rotorua, New Zealand, for social media management, writing and web design
• Sole charge for running Facebook page, team leader for SEO and social media training among other staff members.

• Highly commended digital champion at APN Regional Awards 2015
• Post involved creating content for digital platform as well as traditional publishing, including but not restricted to, video and social media
• Role was alongside more traditional role of emergency services reporter.

Establishing contacts within community for news gathering.

Creating relevant and engaging content to deadlines.

• Traditional newspaper journalist moving into more online journalism as it developed
• Digital champion for six months, which meant influencing user generated content and working with national team
• In 2011 I was named Sports Writer of the Year at the APN Regional Awards, becoming the first female recipient.