BETTY TUIPULOTU
Wellington,WGN
Summary
Forward-thinking Media Professional with extensive experience and formal training across traditional, digital and social media channels. Media agency background internationally and domestically, working across global and local brands such as Disney, ACC and Victorian Government. Recognised for outstanding client service, cultivating positive relationships with colleagues and media vendors. Expert in applying media strategies to specialised campaigns through market research and campaign analysis. Known for superior communication skills, leadership, hard work and creativity.
Overview
5
5
years of professional experience
Work History
Senior Media Account Manager
VML - WPP
02.2023 - Current
- Managed VML's highest valued client account and portfolio, ensuring excellent service, consistently exceeding their expectations and fostering long-term loyalty.
- Implemented innovative media strategy and planning to reach target audiences more effectively through various media channels, driving increased awareness, engagement and conversions.
- Collaborated with creative teams to develop impactful advertising campaigns.
- Mentored junior team members, sharing industry knowledge and providing guidance on best practices across all media and client service functions.
Senior Media Strategist
HainesAttract
11.2021 - Current
- Liaised with over 10 clients concurrently and endless media vendors, building positive relationships and managing stakeholder expectations
- Used media tools to identify relevant audiences and tailoring media strategy and campaign plans towards client objectives
- Implemented traditional, digital & social campaigns
- Served as subject matter expert on digital platforms like Google Suite, Facebook Ads Manager, and LinkedIn Campaign Manager for team members who required assistance or guidance on specific tasks or best practices related to these platforms.
Media Planner Buyer
Publicis - Zenith
03.2021 - 10.2021
Media Investment Coordinator
Mediacom
01.2019 - 03.2021
Education
Facebook Blueprint -
Facebook Blueprint Training
Melbourne2020
Twitter Flight School -
Twitter Qualification
Melbourne2020
MFA Digital Foundations Certificate 1 & 2 -
Media Federation of Australia
Melbourne2019
Bachelor of Arts - Politics and English
University of Auckland
Auckland, AUK2018
Skills
- Communication
- Management, Leadership & Teamwork
- Media - Strategy, Planning & Buying
- Organisational Skills & Time Management
- Digital marketing knowledge and Google Suite proficiency
- Social Media Strategy & Platform Knowledge
- Audience Insights
- Quantitative and Qualitative Analysis
- Identifying and keeping abreast of Media Trends
Timeline
Senior Media Account Manager
VML - WPP
02.2023 - Current
Senior Media Strategist
HainesAttract
11.2021 - Current
Media Planner Buyer
Publicis - Zenith
03.2021 - 10.2021
Media Investment Coordinator
Mediacom
01.2019 - 03.2021
Facebook Blueprint -
Facebook Blueprint Training
Twitter Flight School -
Twitter Qualification
MFA Digital Foundations Certificate 1 & 2 -
Media Federation of Australia
Bachelor of Arts - Politics and English
University of Auckland
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